Marketing: Page 196


  • Deep Dive

    Retail Therapy: Ikea wants to serve you breakfast in bed

    And Whole Foods is looking to attract all the hip cool kids.

    By Kelsey Lindsey • May 15, 2015
  • Study: Browsing Pinterest leads to purchase

    But despite increased traffic and proven influence on purchases, the site says it still has no plans to add a “Buy” button to its advertising options. 

    By Ian P. Murphy • May 14, 2015
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Deep Dive

    The good and bad of couture collaborations

    Stores seeking a cheap-and-chic image with limited-edition collections need to know both the benefits and challenges of these collaborations. 

    By Ian P. Murphy • May 13, 2015
  • Deep Dive

    Wage increases bring retailers positive PR—sometimes

    While the majority of Americans support an increase to the minimum wage, businesses' opposition to workers' demands isn't quickly forgotten.  

    By Ian P. Murphy • May 13, 2015
  • GameStop offers gamified 'Monster Hunt' promo

    Players can win gift cards by using Google Maps to hunt monsters. 

    By Ian P. Murphy • May 13, 2015
  • Chico's switches agencies for media and digital business

    The retailer has chosen Zimmerman to handle its $36 million media and digital account.  

    By Ian P. Murphy • May 13, 2015
  • Verizon inks $4.4B deal to buy AOL

    The nation's largest wireless carrier will also acquire the site's digital content and ad platforms.

    By Wendy Parish • May 12, 2015
  • Google: Almost half of video ads go unseen

    YouTube ads perform somewhat better, the search engine reports. 

    By Ian P. Murphy • May 12, 2015
  • CVS to review media account

    The chain awarded creative to BBDO last year. 

    By Ian P. Murphy • May 11, 2015
  • IBM to assist with Facebook's ad targeting

    The software giant will contribute to the data driving Facebook's targeting tools. 

    By Ian P. Murphy • May 7, 2015
  • Zulily redesigns website for improved personalization

    The site will now deliver offers customized to users' needs. 

    By Ian P. Murphy • May 7, 2015
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    Apple
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    Deep Dive

    Tight squeeze: How marketers can cope with Apple Watch's limited real estate

    With just over one square inch of interface, the wearable favors simplified apps.  

    By Ian P. Murphy • May 6, 2015
  • Mobile takes lead in search: Google

    The company is introducing mobile-friendly ad formats to meet demand. 

    By Ian P. Murphy • May 6, 2015
  • Macy's promotes Mother's Day via social

    The department store will donate $3 for every post to Instagram, Tumblr, and Twitter. 

    By Ian P. Murphy • May 5, 2015
  • First-ever US cross-brand loyalty program Plenti is live

    But Plenti's exclusivity could limit the program’s reach into some areas of the U.S. 

    By May 5, 2015
  • Amazon surges in UK social shopping

    Twitter hashtags #AmazonCart and #AmazonBasket drive growth. 

    By Ian P. Murphy • May 4, 2015
  • Sunday circular aggregating app Retale snags $12M

    The company has grown significantly in just a year and a half, and says that wearables will only accelerate that growth.

    By May 4, 2015
  • Kohl's sees dramatic growth in app users

    The retailer's loyalty program has helped Kohl's beat Uber, Nike, and Tinder in growth. 

    By Ian P. Murphy • May 4, 2015
  • Dick's Sporting Goods to unveil first campaign targeting women

    The sporting goods chain is targeting a growing segment of apparel buyers. 

    By Ian P. Murphy • April 30, 2015
  • Google ends grid view for marketing e-mails

    Gmail users preferred subject-line marketing messages. 

    By Ian P. Murphy • April 30, 2015
  • Deep Dive

    Women's sportswear: Once last, now gaining fast

    Sports apparel is no longer just about performance, but also technology and fashion. And in all categories, women are driving the market in a major way.

    By April 29, 2015
  • Deep Dive

    When push comes to buy: Leveraging the power of the push notification

    Push alerts have emerged as a favorite mobile-native marketing tool and a way to directly interact with the customer. 

    By Ian P. Murphy • April 29, 2015
  • J.C. Penney names new marketing head

    Mary Beth West will step down from the retailer's board to take the CMO role. 

    By Ian P. Murphy • April 29, 2015
  • Deep Dive

    ICYMI: How retailers can separate five star reviews from the fakes

    Some fake reviews are funny, but most erode trust at a time when customers increasingly turn to them when making purchase decisions. 

    By April 28, 2015
  • Style.com to become e-commerce site

    Condé Nast will transition fashion coverage to Vogue.com after the move.

    By Ian P. Murphy • April 28, 2015