Marketing: Page 194
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Millennials value paid loyalty programs: report
Almost half of all respondents also said paid programs have better rewards.
By Daphne Howland • June 30, 2015 -
PayPal retreats on robocalls and texts after backlash
PayPal now says that recorded messages or texts will only be used in cases of fraud or to collect a debt.
By Daphne Howland • June 30, 2015 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Retailers celebrate historic same-sex marriage ruling
Companies from Macy's to Target released specially designed logos and took to social media to show their pride.
By Daphne Howland • June 29, 2015 -
Vertical Mass wants to help entertainers, brands target fans
The startup will crunch data to see where fans interact online.
By Ian P. Murphy • June 26, 2015 -
Amazon Prime posts massive conversion stats: study
Members convert on Amazon.com 74% of the time, Millward Brown says.
By Ian P. Murphy • June 26, 2015 -
Target's longtime merchandising chief departs
Kathee Tesija, who began her Target career as an entry-level analyst, has been instrumental in shaping the retailer as we know it.
By Daphne Howland • June 26, 2015 -
Under Armour ad wins top Cannes Lions Cyber award
The social media-enchanced campaign stars supermodel Gisele Bundchen.
By Ian P. Murphy • June 25, 2015 -
Deep Dive
Online video: The next best thing to in-store shopping?
96% of shoppers find videos helpful when making purchase decisions online, and 80% say that having a video to show how a product or service works is important.
By Ian P. Murphy • June 24, 2015 -
Instagram unveils enhanced search functions
The image-sharing site will suggest trending locations and hashtags to users.
By Ian P. Murphy • June 24, 2015 -
ShopStyle creates path for e-commerce on Snapchat
It’s not exactly a “buy” button, but the program could work for fashion-minded Snapchatters who have some extra cash.
By Daphne Howland • June 24, 2015 -
T.J. Maxx's newest promo supports children's charities
Maxx Kids Art Contest includes donations to Save the Children.
By Ian P. Murphy • June 22, 2015 -
Amazon installs new machine-learning reviews system
The system will vet customer reviews to favor verified reviewers and recent content.
By Ian P. Murphy • June 22, 2015 -
Twitter boosting e-commerce with two new initiatives
The social media site is testing product and place pages and has deals with several “influencers” to curate collections.
By Daphne Howland • June 22, 2015 -
Aeropostale merchandising chief departs amid turnaround
Emilia Fabricant arrived at the retailer three years ago.
By Daphne Howland • June 22, 2015 -
Consignment retailer 2nd Time Around rebrands, expands
Consignment shops have now gone mainstream, thanks in part to their appeal to younger shoppers who like a deal and the idea of reuse.
By Daphne Howland • June 19, 2015 -
Pinterest names developer partners ahead of 'buy' button launch
Eight firms will have access to the site's API.
By Ian P. Murphy • June 18, 2015 -
Google expands cross-platform ad measurement
The search engine now tracks advertising results outside of its own network.
By Ian P. Murphy • June 18, 2015 -
Deep Dive
'Made in the USA' sells again
These days marketers are pitching "buying American" as not only patriotic, but sustainable, too.
By Ian P. Murphy • June 17, 2015 -
Study: Product recommendations aid in e-commerce conversion
The study from Monetate also found that personalized suggestions can increase average order value.
By Ian P. Murphy • June 17, 2015 -
Senators scrutinize PayPal's 'intrusive' new robocall policy
PayPal says customers can opt out of the provision, but regulators and members of Congress say they shouldn’t be forced to opt in to begin with.
By Daphne Howland • June 17, 2015 -
Sponsored by InMoment
Open Your Mouth! How to Get Credit for Great Customer Experiences without Sounding Like an @#%&*
Customer experience is the "“new competitive battleground" so learning how to simultaneously celebrate your successes and not appear to be too self-congratulatory is essential.
By Lonnie Mayne, President, InMoment • June 17, 2015 -
Shopzilla parent Connexity acquires PriceGrabber
One analyst says that the consolidation in the industry shows weakness in the price comparison space.
By Daphne Howland • June 16, 2015 -
Leadership shakeup at Lumber Liquidators continues
Newly promoted Marco Q. Pescara will lead the marketing and merchandising teams as the chain faces a federal investigation.
By Ian P. Murphy • June 16, 2015 -
Kmart shakes up marketing staff
The new CMO will lead rebranding and omnichannel strategy.
By Ian P. Murphy • June 15, 2015 -
Kohl's finally taps merchandising chief
Chief customer officer Michelle Gass will step up to a new principal officer position of chief merchandising and customer officer.
By Daphne Howland • June 15, 2015