Marketing: Page 193
-
As adults, millennials continue to confound marketers
Entering their peak buying years, the generation looks for value in content.
By Ian P. Murphy • July 15, 2015 -
Search still growing in digital ad dollars
The strategy is a proven indicator of buyer intent.
By Ian P. Murphy • July 13, 2015 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Facebook's mobile network delivers lower costs for advertisers
Impressions and install ads cost less than the social network's news feed.
By Ian P. Murphy • July 13, 2015 -
Google, Kohl's ads top Ace Metrix effectiveness list
The category leaders offered direct pitches for new products and services in the second quarter, the firm says.
By Ian P. Murphy • July 10, 2015 -
Millennials look to native apps for shopping ease: survey
Multibrand retailers Amazon, Etsy, and Wanelo are among the top app downloads.
By Ian P. Murphy • July 10, 2015 -
Alicia Keys helps Levi's launch new collection
The new marketing campaign is the largest Levi’s has ever produced to target women.
By Ian P. Murphy • July 9, 2015 -
Prompt delivery key to endorsing peer reviews: survey
87% of orders that were delivered in five days or less pleased customers enough that they helped market retailers' brands, according to a survey.
By Daphne Howland • July 9, 2015 -
Newcomer SnagShout trades discounts for Amazon reviews
Users of the website enjoy discounts of 30% to 90%, but it's hard to know how useful such incentivized reviews are for merchants.
By Daphne Howland • July 9, 2015 -
Deep Dive
From the red carpet to retail: A look at the new celebrity lifestyle brand
Gwyneth Paltrow, Reese Witherspoon, and Ellen DeGeneres are diving into retail, and they have a thing or two to teach even the doyenne of the space, Martha Stewart.
By Daphne Howland • July 8, 2015 -
Adidas loses another big-name contract to Nike
The partnership with the University of Michigan is a loss for the German footwear and apparel company.
By Ian P. Murphy • July 8, 2015 -
Beacons are reaching millennial moms: report
But how much does that matter, considering that most millennials have yet to reach their biggest spending years?
By Daphne Howland • July 8, 2015 -
RadioShack partners with member of the Wu-Tang Clan as part of turnaround
The retailer has always had a flair for marketing and a sense of humor. Now it’s also adding the kind of exclusive merchandise that could make it more than just a place to buy things.
By Daphne Howland • July 7, 2015 -
When it comes to conversion, retailers should think social: report
Staying on top of social media activity and providing engaging content are, according to this survey, more important than many retailers realize.
By Daphne Howland • July 7, 2015 -
Marketers: We want better metrics
They would increase social, mobile and digital spend if they could prove ROI, survey says.
By Ian P. Murphy • July 7, 2015 -
'Fair Trade' fashion labeling on the rise
The non-profit that certifies “fair trade” goods in the U.S. says requests to certify fashion items have been growing since the Rana Plaza collapse.
By Daphne Howland • July 7, 2015 -
Twitter's ads companion helps manage campaigns via mobile
The app offers marketers metrics and adjustments on the fly.
By Ian P. Murphy • July 7, 2015 -
Amazon to take on Black Friday with new 'Prime Day'
Amazon promised that the one-day sales event will be "filled with more deals than Black Friday."
By Daphne Howland • July 6, 2015 -
Mobile screens are kids' first choice, survey says
Television is no longer the preferred viewing option for children 2-11.
By Ian P. Murphy • July 6, 2015 -
Bebe's turnaround plan: revamp stores, change up merchandise
The retailer has been struggling since the departure of creative director Neda Mashouf.
By Daphne Howland • July 5, 2015 -
Deep Dive
Why the Internet of Things won't be about the 'things'
Smart devices will unleash a wave of new customer data, according to James McQuivey, vice president of research and principal analyst at Forrester Research.
By Ian P. Murphy • July 2, 2015 -
New Balance targets Nike-like status with worldwide ad blitz
The company is shooting for a top-three slot among athletic shoe manufacturers.
By Ian P. Murphy • July 2, 2015 -
Deep Dive
Shopify CMO: The secret to modern marketing is data
Understanding analytics is fundamental to the modern marketer, as data further finds its footing among digital marketing plans.
By Natalia Angulo • July 1, 2015 -
RadioShack says it's back with social media campaign
The videos reminding people that the electronics retailer is still in business star comedians Orlando Jones and Carlos Mencia.
By Ian P. Murphy • July 1, 2015 -
Microsoft cedes advertising sales to AOL
Bing will also power AOL search for 10 years.
By Ian P. Murphy • June 30, 2015 -
Lilly Pulitzer offers special Snapchat filters to in-store shoppers
Users can apply the brand's bright prints to their Snapchat photos when shopping.
By Ian P. Murphy • June 30, 2015
Previous
