Marketing: Page 192
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Sponsored by Windsor Circle
The most important email for retailers with consumable products
Retailers find success driving sales with automated replenishment emails in consumables.
Aug. 4, 2015 -
Instagram click-to-buy feature on the way
The Facebook unit will introduce new ad formats in the months ahead, according to an investors' call last week.
By Ian P. Murphy • Aug. 3, 2015 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Adidas lands Pac-12 deal after series of contract losses
It's a good deal for the German sportswear giant, as Nike and Under Armour outpace it in both sales and licensing deals.
By Daphne Howland • July 31, 2015 -
Amazon and Vogue craft exclusive deal around seminal September issue
The e-commerce giant is partnering with Condé Nast to reach upscale fashion buyers.
By Ian P. Murphy • July 30, 2015 -
Costco, dollar stores see more visits, sales than other retailers
A new attribution-measurement system found that shoppers spend 149% more money at Costco than the “average retailer.”
By Daphne Howland • July 30, 2015 -
Gap revamps advertising strategy after series of misses
Gap's most recent ad campaigns were widely panned as odd and ineffective, and it’s in dire need of something new.
By Daphne Howland • July 30, 2015 -
Twitter CEO Dorsey 'not satisfied' with user growth, shares tank on earnings
Shares of the social network initially jumped on upbeat Q2 earnings Tuesday, but reversed course, deflating following a rough earnings call.
By Natalia Angulo • July 29, 2015 -
Senator asks FTC to look into fake 'Made in USA' labeling
The letter comes after the nonprofit Truth in Advertising uncovered 200 items improperly labeled as American-made at Wal-Mart.
By Daphne Howland • July 29, 2015 -
American Eagle sales up despite move from heavy discounts
The apparel retailer appears to be breaking the spell of constant discounts by offering better products and keeping less inventory around.
By Daphne Howland • July 29, 2015 -
Deep Dive
Selling 'emotion': What online retailers can learn from brick-and-mortar
E-commerce retailers may be blithely unaware of some of the subtle advantages physical stores enjoy.
By Daphne Howland • July 28, 2015 -
Instagram's mobile ad sales poised to see massive growth
According to eMarketer, Facebook's photo-sharing platform could make up 10% of its revenues by 2017.
By Ian P. Murphy • July 28, 2015 -
Could 'modesty' be a new retail niche?
America’s Muslim population is growing, and some retailers are finding demand for swimwear and other apparel that suits observant women who also want to be fashionable.
By Daphne Howland • July 27, 2015 -
Converse updates classic kicks with new line
Converse will support the launch with a new campaign targeting the creative community.
By Ian P. Murphy • July 24, 2015 -
Wal-Mart and Target battling for new parents' dollars
With a new baby boom coming, retailers are working hard to attract new parents, especially millennial moms.
By Daphne Howland • July 24, 2015 -
Forever 21 creates fabric mosaics from Instagram photos
Retailer teams with Brooklyn's Breakfast for massive thread screen.
By Ian P. Murphy • July 23, 2015 -
Amazon bolsters Prime perks with cash-back credit card: Re/Code
Prime members can get a credit card that pays back 5% of each Amazon purchase, the latest move to keep Prime members close.
By Daphne Howland • July 23, 2015 -
Deep Dive
New uses for the online shopping cart
Abandonment is no longer the issue. Customers are instead using shopping carts to store goods they may want to buy later.
By Ian P. Murphy • July 22, 2015 -
Wal-Mart partners with The Vamps for back-to-school contest
The British boy band will play at the Wal-Mart logging the most shopping and shares on social media.
By Ian P. Murphy • July 22, 2015 -
Retailers rank Facebook top social platform for customer acquisition: report
The National Retail Federation also found that more retailers are expanding their participation in marketplaces, or at least exploring that option.
By Daphne Howland • July 22, 2015 -
Jet CEO: Banner revenues will help keep prices low
Shoppers may be able to opt-in to view ads and access additional discounts.
By Ian P. Murphy • July 22, 2015 -
Kenneth Cole: Exercise care when using social media
The leader in social activism offered brand-building advice on CNBC.
By Ian P. Murphy • July 21, 2015 -
RetailMeNot partners with Placed to provide enhanced marketing analytics
The new partnership between the promotions platform and Placed will provide marketers with further attribution information.
By Ian P. Murphy • July 20, 2015 -
Birchbox to deliver VR experience to male subscribers
The virtual reality selections included in each box will contain a Google Cardboard viewer and videos.
By Ian P. Murphy • July 16, 2015 -
Deep Dive
Blurred lines: The potential of transgender marketing
Consumers seem to be at the edge of a fundamental shift in attitude when it comes to gender and style, which opens up opportunities for merchandising and marketing.
By Daphne Howland • July 15, 2015 -
Target launches back-to-school season with social media stars
The chain seeks to leverage the young influencers' recognition among teens.
By Ian P. Murphy • July 15, 2015