Marketing: Page 18
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Kevin Dietsch / Staff via Getty Images
Peloton lays off 15% of global workforce as CEO Barry McCarthy exits
The staff reductions impact about 400 employees and come as the fitness company faces declining sales and members.
By Caroline Jansen • May 2, 2024 -
Permission granted by Hanna Andersson
Hanna Andersson taps Apple vet as chief brand officer
Grace Wong, who also worked at Gap, will lead creative development at the children’s brand and produce content across the company’s platforms.
By Howard Ruben • May 2, 2024 -
Courtesy of DKNY
DKNY to debut virtual collection on Roblox
The fashion brand aims to engage with millions of Roblox players with virtual items from its recently launched Heart of New York range.
By Tatiana Walk-Morris • May 2, 2024 -
Williams-Sonoma to pay $3.2M for violating FTC’s Made in USA order
The retailer listed products as being made in the United States when they were manufactured abroad and will pay a "record" civil penalty.
By Nate Delesline III • May 1, 2024 -
Courtesy of Ethan Gulley for Sun Day Red
Tiger Woods’ Sun Day Red debuts first collection
The professional athlete and TaylorMade in February announced the launch of the brand after Woods ended his 27-year partnership with Nike.
By Howard Ruben • May 1, 2024 -
Courtesy of Williams-Sonoma
Williams Sonoma debuts new mobile app
The app gives users access to recipes, the ability to create and manage registries, connect with design experts and shop by room.
By Tatiana Walk-Morris • May 1, 2024 -
Permission granted by Grove Collaborative
Grove Collaborative CEO talks new subscription model, winning over ‘dark green customers’
Eight months into his tenure, Jeff Yurcisin is shaking things up at the sustainable products company.
By Suzette Parmley • Updated May 1, 2024 -
Courtesy of Nordstrom
Nordstrom debuts online marketplace
The retailer has enlisted multiple brands — such as Adore Me, DXL and Cynthia Rowley — to expand its product assortment for online shoppers.
By Tatiana Walk-Morris • April 30, 2024 -
Tirachard via Getty Images
Influencers sway consumers but authenticity loses some clout, study says
Attitudes toward AI creators are mixed, and only 35% of Gen Zers say authenticity is what they care most about from influencers.
By Aaron Baar • April 30, 2024 -
Daphne Howland/Retail Dive
J. Jill to elevate customer service in some stores
The retailer’s multifaceted “One Wardrobe. No Limits” effort is based on research revealing women’s frustration with the clothes in their closets.
By Daphne Howland • April 29, 2024 -
Permission granted by Snif
Fragrance brand Snif lands in all Ulta Beauty locations
After first forming a partnership with the beauty retailer last summer, the move expands the brand’s presence from 539 Ulta stores to more than 1,350.
By Howard Ruben • April 29, 2024 -
Courtesy of LL Bean and Summersalt
L.L. Bean, Summersalt team up on swimwear collection
Outdoor gear and accessories, including hats and sandals, are also part of the collection.
By Suzette Parmley • April 26, 2024 -
Cara Salpini/Retail Dive
Alo Yoga, Vuori gaining share in activewear market, report finds
The DTC brands, which share shoppers with Lululemon and Nike, are growing as rivals like Under Armour contract, according to an Earnest Analytics report.
By Cara Salpini • April 26, 2024 -
Courtesy of Mango
ColumnThe Weekly Closeout: Layoffs at Lululemon and Mango opens more stores
The athletics retailer had a round of layoffs as it shuttered a distribution center and Mango opened locations in Washington, D.C., and Boston.
By Retail Dive Staff • April 26, 2024 -
Courtesy of Indochino
Indochino launches its first ready-to-wear suit collection
The custom suiting brand is going after convenience with the new line and said it plans to expand its ready-to-wear assortment in the future.
By Suzette Parmley • April 25, 2024 -
Photo Illustration by Drew Angerer via Getty Images
TikTok Shop debuts pre-owned luxury category in UK
Facing a possible ban in the U.S., the social media platform is expanding its focus on secondhand luxury in other markets.
By Tatiana Walk-Morris • April 25, 2024 -
Courtesy of Forever 21
Forever 21 unveils first bridal capsule collection
The fast-fashion company is the most recent retailer to expand its product assortment into the wedding category.
By Tatiana Walk-Morris • April 25, 2024 -
Creative via Getty Images
Saks seeks to carve out luxury niche in retail media with network launch
Saks Media Network debuts on the tails of the company receiving an infusion of capital to help it weather the current luxury downturn.
By Peter Adams • April 24, 2024 -
Courtesy of Foot Locker, Inc.
Foot Locker unveils new store concept in ‘critical year’
Chief Commercial Officer Frank Bracken told Retail Dive the new format fixes some old pain points, like a male-dominant experience, and also serves as a starting point for its fleetwide revamps.
By Cara Salpini • April 24, 2024 -
Courtesy of Jason Wu Beauty
Jason Wu Beauty lands in over 3,000 CVS stores
The partnership adds to the beauty brand’s distribution channels, which also include Target and J.C. Penney.
By Howard Ruben • April 24, 2024 -
Courtesy of Walmart
Walmart+ enlists celebrity moms to answer TikTok questions for Mother’s Day
Paris Hilton, Whitney Cummings and others will offer advice in the second iteration of the retailer’s “Mother of All Savings Memberships” campaign.
By Chris Kelly • April 24, 2024 -
Courtesy of Allbirds
Allbirds unveils Tree Runner Go sneaker as it refocuses on core products
The shoe features improvements to the original design and comes after the successful launch of the Wool Runner 2.
By Suzette Parmley • April 23, 2024 -
Permission granted by Gensler
Wayfair’s first large-format store to open next month
The location in Wilmette, Illinois, will span 150,000 square feet — about 10 times the size of its other stores — and feature an on-site restaurant.
By Caroline Jansen • April 23, 2024 -
Courtesy of Oura Ring
Target adds Ōura to its online and in-store assortment
The wearable tech company has been adding to its distribution channels, inking deals with Best Buy and Amazon recently.
By Tatiana Walk-Morris • April 23, 2024 -
Courtesy of Figs
Figs recycled over 40K healthcare professional’s scrubs in trade-in program
The “Scrubs That Don’t Suck” campaign launched April 1 and ends on Earth Day as the brand hit its participation goal.
By Suzette Parmley • April 22, 2024
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