Marketing: Page 189
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J.C. Penney promotes new chief merchant from its own ranks
J.C. Penney is among the retailers sticking with the old-fashioned chief merchant rather than algorithm-centric executives.
By Daphne Howland • Sept. 24, 2015 -
Instagram now has 400 million users worldwide
More than 75% users live outside of the U.S., the company says.
By Ian P. Murphy • Sept. 24, 2015 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Deep Dive
Pinterest is at a revenue crossroads
Pinterest recently hit the 100 million worldwide monthly active user milestone, but can it turn that audience into revenue?
By David Kirkpatrick • Sept. 23, 2015 -
Ulta launches national ad campaign in face of rising competition
The beauty retailer wants to reintroduce U.S. consumers to its brand as rival Sephora continues to grow.
By Daphne Howland • Sept. 23, 2015 -
Are we seeing the end of the chief merchant?
As many large retailers shift to an omnichannel environment, they have increasingly used data to guide their merchandising decisions.
By Daphne Howland • Sept. 22, 2015 -
Report: Baby boomers slow to shop via smartphone
Only 13.4% of baby boomers say they use mobile devices to look for deals when shopping.
By Ian P. Murphy • Sept. 22, 2015 -
Retailers' use of shoppers' photos draws concerns
Retailers don't always get required permissions from creators to use their photos—and that could be a problem.
By Ian P. Murphy • Sept. 21, 2015 -
Burberry teases new runway collection via Snapchat
The brand went behind the scenes to reveal its collection on the eve of its runway debut.
By Ian P. Murphy • Sept. 21, 2015 -
Deep Dive
Why the Wallet Wars battlefield is bigger than payments
The mobile wallet that offers convenience, options, and ease of use will most likely win consumers' loyalty.
By Daphne Howland • Sept. 17, 2015 -
Topshop partners with Pinterest to introduce Pinterest Palettes
Personalized color bars help shoppers find clothing to match their "color DNA."
By Ian P. Murphy • Sept. 17, 2015 -
Amazon adds to Prime subscription perks with free WaPo access
Prime members will get six months of digital access to the Washington Post, owned by Jeff Bezos, for free.
By Ian P. Murphy • Sept. 17, 2015 -
Deep Dive
Can multi-brand loyalty programs save American malls?
New loyalty programs have started to cover all stores at a single mall, incentivizing visits to a shopping destination in decline.
By Ian P. Murphy • Sept. 16, 2015 -
Pinterest tells advertisers it's more search than social
With a 50-billion-pins database, the platform is looking for search revenues.
By Ian P. Murphy • Sept. 16, 2015 -
Lane Bryant launches #PlusIsEqual campaign
Amid a rising consciousness of plus-size fashion, the retailer struts its stuff with a Times Square campaign launch.
By Ian P. Murphy • Sept. 16, 2015 -
Retail marketers, brace yourself for Facebook's 'Dislike' button
The new option could unleash of a wave of negativity on Facebook toward retailers and their initiatives and products.
By Daphne Howland • Sept. 16, 2015 -
Deep Dive
How retailers can make Black Friday pay
This year, Black Friday will only work for the retailers who face certain realities.
By Daphne Howland • Sept. 16, 2015 -
To lure new customers, Jet ran real-time videos using shopping cart contents
Jet has caught the attention of the business press, but consumers are largely unaware of the new e-commerce website.
By David Kirkpatrick • Sept. 15, 2015 -
Search engines will be key for holiday shopping research
Seven out of 10 holiday shoppers "often or always" research products before going to a store, a new survey from G/O Digital says.
By Ian P. Murphy • Sept. 15, 2015 -
Apple and Burberry team up for streaming music channel
The partnership is another example of Apple’s recent tilt to luxury, more pronounced through its marketing and sales of its Watch.
By Daphne Howland • Sept. 15, 2015 -
Sponsored by 4INFO
How the Path-to-Purchase Funnel Became Obsolete
Leveraging the mobile device is becoming a necessary tactic for brands in their ability to interact with the customer on their path-to-purchase.
Sept. 15, 2015 -
Kohl's live-streams Lauren Conrad show from New York Fashion Week
The retailer offered shoppers click-through access to styles found on its website after the show.
By Ian P. Murphy • Sept. 14, 2015 -
Kmart ad says it's 'Ridiculous' to start shopping for the holidays
The new ad lampoons its own holiday advertising creep while promoting its layaway program.
By Ian P. Murphy • Sept. 11, 2015 -
Facebook expanding mobile shopping pages
The social network will host e-commerce storefronts inside its site and app, making the path to purchase that much smoother on a moble phone.
By Ian P. Murphy • Sept. 10, 2015 -
Deep Dive
Top 10 marketing trends you need to know
2015 has been all about social, mobile, video and more.
By Natalia Angulo • Sept. 9, 2015 -
Facebook to top 20% of mobile ad revenues by 2017
A revised report from eMarketer says the social giant will command a larger share in the next two years than previously predicted.
By Ian P. Murphy • Sept. 9, 2015