Retailers among the first to test Facebook's 'immersive' mobile ads

Mr. Porter, Michael Kors, and others are taking advantage of the native functionalities offered by the social networking site. 

By Ian P. Murphy • Sept. 8, 2015

Star Wars: The Force awakens retail

The new Star Wars movie's much anticipated release could be a merchandising bonanza spanning from last week's "Force Awakens Friday" until the holidays.

By Daphne Howland • Sept. 4, 2015

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The latest in experiential retail

From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

By Retail Dive staff

Reebok goes back to its roots with new 'Be more Human' push

Adidas' flagging brand looks to emphasize personal fitness over team sports in its new advertising campaign. 

By Ian P. Murphy • Sept. 4, 2015

Amazon's Dash button getting a push, adding more brands

The retailer isn’t saying how many Dash buttons have been ordered so far, but is making them available to all Prime members, essentially for free.

By Daphne Howland • Sept. 3, 2015

Going local: How local search information is crucial to retailers' success

With 92% of sales completed in person, retailers need to ensure that correct local information can be accessed when consumers search for them — no matter the device. 

By Ian P. Murphy • Sept. 2, 2015

10 trends shaping the future of retail

The biggest challenges for retailers in 2015: New technologies, changing shopping habits, and the threat of disruptive competitors. 

By Kelsey Lindsey • Sept. 2, 2015

Google unveiled a new animated logo

Google’s new logo is intended to reflect its multiple products and experiences across different devices, ditching the former serif font for a sleeker san serif alternative.

By David Kirkpatrick • Sept. 2, 2015

Mobile to exceed desktop in ad spend this year

The category's share of advertising spending, predicted to make up more than half of all digital ad spend this year, will also surpass print. 

By Ian P. Murphy • Sept. 2, 2015

Neiman Marcus expands visual search function in app

The retailer's "Snap. Find. Shop" visual product search will help mobile users identify—and hopefully buy—items in more departments. 

By Ian P. Murphy • Sept. 2, 2015

Chrome to no longer support Flash ads

According to Google, the Flash replacement HTML5 offers better load speeds and lower battery consumption on mobile phones. 

By Ian P. Murphy • Sept. 1, 2015

How millennials are shopping today

As this era’s defining generation insists on the best deals, retailers are still trying to stop competing on price. But there are ways—beyond sales—to help millennials feel good about what they buy.

By Daphne Howland • Aug. 31, 2015

As back-to-school shoppers stick to physical stores, online marketing still key

According to a recent survey, many shoppers, and their kids, do a lot of their pre-purchase research on the web before they head to brick-and-mortars.

By Daphne Howland • Aug. 31, 2015

Instagram adds to the square, rolls out horizontal and vertical formats

The move will likely enhance cross-platform campaigns in the photo-sharing app. 

By Ian P. Murphy • Aug. 31, 2015

Wal-Mart launches holiday layaway two weeks early

The early launch is tied to the release of new Star Wars toys and collectibles, which are expected to take center stage during this year's holiday season. 

By Ian P. Murphy • Aug. 28, 2015

Is personalized content a marketer's dream?

Personalized content appears to be effective when it comes to all sorts of important measures like engagement, response, and even conversions.

By Daphne Howland • Aug. 28, 2015

Target ramps up Star Wars fever with new nostalgic site

ShareTheForce.com will collect Star Wars memories from fans ahead of the highly-anticipated movie's holiday release. 

By Ian P. Murphy • Aug. 27, 2015

Why email deliverability should be top of mind for all marketers

Deliverability is not an email marketing topic that leads most marketers' concerns, but when your email doesn’t make it into clients' inboxes, it might as well not have even been sent.

By David Kirkpatrick • Aug. 26, 2015

Ikea promotes 2016 catalog with wacky antics in Canada, Germany

The German ad features critique of the new tome from a renowned book critic. 

By Ian P. Murphy • Aug. 25, 2015

Alibaba teams up with Uber in China for mobile dressing rooms

Large vehicles drove through the streets of three Chinese cities last weekend, in a bid to show that the Taobao marketplace sells plenty of authentic merchandise.

By Daphne Howland • Aug. 25, 2015

Style.com ready to merge magazine content, shopping

Condé Nast’s e-commerce initiative promises to merchandise experiences straight from magazine pages. 

By Ian P. Murphy • Aug. 25, 2015

Gap's turnaround to focus on product before marketing

Gap Inc. spent $131 million on marketing in the second quarter, $11 million less than it did in the comparable quarter of 2014.

By Ian P. Murphy • Aug. 24, 2015

Goodwill counters new competition with boutique-style stores

The charity re-sale giant is taking a page from for-profit rivals to appeal to younger shoppers.

By Daphne Howland • Aug. 24, 2015

Lands' End courting millennial consumers with stylish new look

The company is going after a "lost generation" of young adults with new ads and merchandise.

By Ian P. Murphy • Aug. 24, 2015

Retail analytics startup IntelligenceNODE raises $4M in funding

The analytics platform promises to streamline merchandising across channels. 

By Ian P. Murphy • Aug. 20, 2015

Is Under Armour a 'trademark bully'?

As the sports apparel retailer is learning, sometimes even legit brand protection can be a public relations mistake.

By Daphne Howland • Aug. 20, 2015