J.C. Penney shifts agencies in rebranding effort

The chain thanked outgoing Doner Detroit for helping reverse its slide. 

By Ian P. Murphy • Oct. 8, 2015

What Jack Dorsey as CEO means for Twitter's future

Twitter announced on Monday that it is bringing back Jack Dorsey as its CEO and bumping up Adam Bain to COO – industry insiders say the combination is the kick the microblogging site needs get out of its funk.

By Natalia Angulo • Oct. 7, 2015

Explore the Trendline➔

The latest in experiential retail

From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

By Retail Dive staff

Diesel goes big in mobile programmatic ads for fall campaign

For its fall campaign Diesel is opting to target its millennial audience on Shazam and Tinder rather than Facebook and Twitter.

By David Kirkpatrick • Oct. 7, 2015

EU strikes down data transfer pact between US and Europe

The ruling could severely limit marketers’ access to consumer data culled from web searches, online shopping, and social media posts.

By Ian P. Murphy • Oct. 7, 2015

For retailers, is inclusive the new exclusive?

As millennials come of age, retailers need to adapt to their different views on social inclusivity and self expression. 

By Kelsey Lindsey • Oct. 6, 2015

Report: Amazon wins 44% of shoppers' online searches, easily beating Google

E-commerce marketers may think that search engines are their biggest impediment to personalization, but more people than ever are using Amazon to research products.

By Daphne Howland • Oct. 6, 2015

Study: Mobile accounts for 52% of e-commerce traffic

But while mobile now originates more traffic, it still doesn't close sales.

By Ian P. Murphy • Oct. 6, 2015

Twitter names Jack Dorsey new permanent CEO

Dorsey will also continue to serve as CEO of Square. While he will remain on the board for Twitter, he will step down as its chairman.

By Natalia Angulo • Oct. 5, 2015

Zappos takes on Google in promotional standoff

In a lighthearted prank, the online retailer accepted cupcakes in exchange for more-valuable prizes. 

By Ian P. Murphy • Oct. 5, 2015

Email is key to Bonobos' marketing strategy

The men's retailer segments and targets up to five messages per day to customers. 

By Ian P. Murphy • Oct. 2, 2015

Knomi aims to drive foot traffic at upscale boutiques

Discovery app employs beacons to alert shoppers of favorite items nearby. 

By Ian P. Murphy • Oct. 2, 2015

Facebook now targets ads based on user dwell times

Millennials consume mobile ads 2.5 times as fast as baby boomers. 

By Ian P. Murphy • Oct. 1, 2015

Mobile coupon app Ibotta wins $40M in funding

The app has 10 million downloads to date. 

By Ian P. Murphy • Oct. 1, 2015

Why caution is best when it comes to sharing fans' posts

By failing to get explicit consent from fans to share their posts on social media, retailers have much to lose and little to gain.

By Daphne Howland • Sept. 30, 2015

Twitter rolls out 'buy now' button to major e-commerce platforms

Retailers working with Bigcommerce, Demandware, and Shopify can now sell items directly from a tweet. 

By Kelsey Lindsey • Sept. 30, 2015

YouTube to bring native shoppable ads to videos

The new advertising option will allow retail marketers to place TrueView Cards within organic videos that feature their product. 

By David Kirkpatrick • Sept. 30, 2015

Independent board will help Adblock Plus clear ads

Parent now takes payments from companies whose ads it deems 'acceptable.'

By Ian P. Murphy • Sept. 30, 2015

Jet enlists old-school ads in push for awareness

TV and direct mail are important to the startup for their long-tail benefits. 

By Ian P. Murphy • Sept. 30, 2015

Yahoo CEO: To short-circuit ad blocking, create better ads

This year's Advertising Week keynote calls upon advertisers to improve transparency. 

By Ian P. Murphy • Sept. 29, 2015

How retail marketers can use data to personalize holiday campaigns

With less than 100 days until Christmas, it's time to start thinking about holiday marketing campaigns.

By Natalia Angulo • Sept. 29, 2015

Customer trust: Hard won, easily lost

Retailers have an enormous number of opportunities—online, in store, on mobile, and through marketing—to forge, maintain, or break their customers’ trust.

By Daphne Howland • Sept. 28, 2015

Advertising Week to take on ad blocking

The new software poses a threat to growing revenues in the digital space. 

By Ian P. Murphy • Sept. 28, 2015

Advertisers try new methods to tap into millennial market

Emojis, apps, and events are helping create value for young consumers. 

By Ian P. Murphy • Sept. 28, 2015

Rebecca Minkoff's flagship store is wired for sales

Touchscreens in fitting rooms powered by eBay have helped triple expected clothing sales at the store.

By Ian P. Murphy • Sept. 24, 2015

Samsung reveals first Samsung Pay numbers

But the system's unique option to be used at magnetic-strip point of sale systems may have come too late.

By Daphne Howland • Sept. 24, 2015