Marketing: Page 183
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Grindr set to live-stream J.W. Anderson fashion show
The gay dating app expands into lifestyle content.
By Ian P. Murphy • Jan. 7, 2016 -
Report: Teen retailers use Instagram more than Facebook
Increased post frequency did not have a negative impact on engagement for brands targeting Gen Z, according to a report.
By Ian P. Murphy • Jan. 7, 2016 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Deep Dive
Pinterest's progress: Where the social platform stands in 2016
2016 could be the make-or-break year for the visual bookmarking platform.
By Ian P. Murphy • Jan. 6, 2016 -
Amazon reveals select marketplace statistics
Independent sellers shipped more than 1 billion items in 2015.
By Ian P. Murphy • Jan. 6, 2016 -
Twitter said to be ready to turn it up to 10,000 (characters)
The expanded character limit may help the platform grow its user base and compete for ad dollars.
By Ian P. Murphy • Jan. 6, 2016 -
Report: Customer service sells for luxury brands online
Luxury brands have added service features to their sites fast.
By Ian P. Murphy • Jan. 5, 2016 -
Executives expect mobile to keep growing
Mobile's share of business will grow over the next two years, marketers say.
By Ian P. Murphy • Jan. 4, 2016 -
Could 'Three Kings Day' become a retail holiday in the US?
Although Hispanics in the U.S. have emerged as one of the most important consumer blocs, “Three Kings Day,” celebrated on Jan. 6, hasn’t yet emerged as a major force in retail. But it could.
By Daphne Howland • Jan. 4, 2016 -
Deep Dive
How marketers are tapping into the 'emotional pull' of the holiday season
As retailers vie for consumers’ attention during the busy holiday shopping season, their advertisements need to be creative and emotional.
By Melissa Anders • Dec. 23, 2015 -
Promotional e-mail opens jump in Q3
Retailers are expanding e-mail promotions with better targeting.
By Ian P. Murphy • Dec. 23, 2015 -
Primark builds buzz, traffic with social strategy
The Irish fast-fashion chain outsources photos to in-store shoppers.
By Ian P. Murphy • Dec. 23, 2015 -
Deep Dive
Why 2015 wasn't the year for 'buy' buttons—and how 2016 can be different
Even with this holiday season’s apparent surge in mobile commerce, social media hasn’t turned out to be a major channel for sales. Will it ever be?
By Daphne Howland • Dec. 22, 2015 -
One of this year's hottest gifts has nothing to do with Star Wars
Sometimes retail innovation is all about perfecting a product as mundane as a travel mug.
By Daphne Howland • Dec. 22, 2015 -
Survey shows US is a nation of red retail and blue retail
In the end, the best color a retailer can hope for when it comes to sales is green.
By Daphne Howland • Dec. 22, 2015 -
Deep Dive
Is late December the new Black Friday?
Black Friday was once a make-or-break day for retailers. But these days more shoppers take their sweet time shopping for the holidays.
By Daphne Howland • Dec. 21, 2015 -
Wal-Mart's holiday ad campaign wins in video views
A list of top holiday video views includes three campaigns from the big-box retailer.
By Ian P. Murphy • Dec. 21, 2015 -
Wal-Mart taps new marketing chief
The company is turning to company veteran Tony Rogers, who may be set to make some big changes to the retailer’s U.S. marketing approach.
By Daphne Howland • Dec. 21, 2015 -
Macy's, Target ads are big winners in holiday social video
Retailers are responsible for nine of the 10 most-viewed ads on YouTube.
By Ian P. Murphy • Dec. 18, 2015 -
Buyable Pins now feature price-drop notifications
Pinterest's latest revenue-generating idea alerts shoppers to lowered prices.
By Ian P. Murphy • Dec. 18, 2015 -
Deep Dive
Why beacons' bright light dimmed in 2015 — and what's next
Beacons were the hot tech of 2015 that no longer seem so alluring. But retailers with a broader mobile strategy could still find them useful.
By Daphne Howland • Dec. 17, 2015 -
E-commerce tech company Mabaya wins $2.5 million in seed funding
The targeting software helps sites monetize online "shelf space."
By Ian P. Murphy • Dec. 16, 2015 -
Matching user interest, Pinterest to concentrate on retail advertising
The bulletin board's support of retail advertisers is based off the majority of pinning activity.
By Ian P. Murphy • Dec. 16, 2015 -
For Net-a-Porter's first iPhone app, users will pay for content
Net-a-Porter’s new iPhone app joins its existing print and iPad versions and will be free to download, which will be both ad- and subscriber-supported.
By David Kirkpatrick • Dec. 15, 2015 -
The North Face's product search is now more like a conversation
The computer filters selections based on question-and-answer sessions.
By Ian P. Murphy • Dec. 15, 2015 -
Deep Dive
Are New York's extravagant holiday windows worth the effort?
A longtime tradition, New York's department store holiday displays still draw the crowds. But what about sales?
By Kelsey Lindsey • Dec. 14, 2015