Marmot to debut its friendly new mascot in first Super Bowl ad

The outdoor retailer's furry friend will enjoy the outdoors in durable Marmot gear. 

By Ian P. Murphy • Jan. 27, 2016

Adidas ends IAAF sponsorship ahead of Olympics

The track-and-field governing body is accused of corruption in a current doping scandal.

By Ian P. Murphy • Jan. 26, 2016

Explore the Trendline➔

The latest in experiential retail

From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

By Retail Dive staff

Gap poaches Abercrombie & Fitch talent to fill its CMO spot

Abercrombie veteran Craig Brommers has been named the new CMO and senior vp at the Gap.

By David Kirkpatrick • Jan. 25, 2016

Most digital retailers encourage e-mail sign up on homepage

Almost nine out of 10 digital retailers encourage sign up for e-mails simply by placing a form on their homepage.

By Ian P. Murphy • Jan. 25, 2016

How Macy's measures the impact of brand ads on social media

The retailer's holiday campaign produced improvement in good feelings for the brand. 

By Ian P. Murphy • Jan. 25, 2016

Google's 'Real-Time Ads' to offer instant updates

Marketers will be able to update elements to track trending topics.  

By Ian P. Murphy • Jan. 21, 2016

YouTube is retailers' top video outlet, for now

Growth and market share are projected to slip with increased competition. 

By Ian P. Murphy • Jan. 21, 2016

Amazon's push into apparel beginning to show

Clothing brands have been loathe to cede pricing and marketing control to Amazon, but they may want to take advantage of Amazon’s search and fulfillment capabilities.

By Daphne Howland • Jan. 21, 2016

Why e-mail continues to deliver retailers customers and clicks

While some retailers may be attracted to more "sexy" advertising tools like beacons and "buy buttons," open rates of retail e-mails grew last year. 

By Ian P. Murphy • Jan. 20, 2016

NRF 2016: How to capture (and keep) the fickle consumer's attention

Creating "experiences" for shoppers has become a must-have for retailers as more distractions compete for their attention—and wallets. 

By Kelsey Lindsey • Jan. 19, 2016

The first appliances in Amazon's Dash Replenishment program go live

Amazon appears to be betting on the idea that it can bypass other retailers if they eliminate the need for consumers to actively make necessary-yet-unexciting purchases. 

By Ian P. Murphy • Jan. 19, 2016

Most top retailers significantly cut free standing inserts in 2015

Wal-Mart is still the No. 1 distributor of print promotions, but even it cut its FSIs by 33% in 2015.

By Ian P. Murphy • Jan. 19, 2016

Report: 47% of Americans will share data for discounts, but 32% won't

Far fewer approve of retailers sharing their information with third parties, and some privacy experts say many marketers aren't being transparent.

By Daphne Howland • Jan. 19, 2016

Lululemon hires former Target digital exec

Alan Wizemann helped develop Target's popular Cartwheel app. 

By Ian P. Murphy • Jan. 18, 2016

China, e-commerce bolster Burberry's sales growth

Economic uncertainties have hit most luxury brands hard. 

By Ian P. Murphy • Jan. 15, 2016

Kohl's to replace J.C. Penney as Academy Awards sponsor after 14 years

The move will support the relaunch of the chain's private-label Sonoma brand. 

By Ian P. Murphy • Jan. 15, 2016

Tiffany emphasizes trademarks in new marketing campaign

The luxury jeweler recently sued Costco over the use of its name, which has become a common descriptor.

By Ian P. Murphy • Jan. 14, 2016

Retailers' 'big-data' questions: How holiday shopping insights will shape stores' 2016 strategies

Now is the season for analytics, as big data becomes a bigger competitive weapon for retailers

By Barbara Thau • Jan. 13, 2016

Diesel to promote upcoming collection on Pornhub, Grinder, and Tinder

The marketing efforts are some of the brand's most provocative buys this season. 

By Ian P. Murphy • Jan. 13, 2016

Under Armour falls after analyst cites failure to appeal to women

The note comes as a surprise considering statements that the retailer would be boosting its offerings for women.

By Daphne Howland • Jan. 13, 2016

Many retail marketers fail to maximize use of email: Study

Even though retailers are looking toward cross-channel integration, research by Yesmail found that many currently fail to make the most of the email channel.

By David Kirkpatrick • Jan. 12, 2016

Burberry launches Apple TV channel with fashion show stream

The luxury brand debuted its fall menswear collection via live stream on the channel. 

By Ian P. Murphy • Jan. 12, 2016

Shoppers' product research can last for weeks on digital

Research on digital channels peaks on day of purchase, but can begin weeks ahead.

By Ian P. Murphy • Jan. 11, 2016

Is traditional media obsolete? Depends on who you ask

A RWS/US survey reveals a gap in spending expectations for 2016. 

By Ian P. Murphy • Jan. 11, 2016

How Tiffany came to excel at Twitter

The jeweler is the top luxury brand on the platform, with 1.4 million followers. 

By Ian P. Murphy • Jan. 8, 2016