Marketing: Page 182
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Report: TJ Maxx's 'brand value' soars 79%
The off-price retailer was recognized as a highly valuable global retail brand thanks to its reputation for "exceptional value," according to a report by brand business valuation and strategy consultancy Brand Finance.
By Daphne Howland • March 14, 2017 -
Deep Dive
10 Items or Less: How FX and Costco make retail marketing weird and wonderful
Each week, Retail Dive Editor Jason Ankeny weighs in on the industry headlines and trends capturing his attention. This time around: sadcoms, speed and Sears.
By Jason Ankeny • March 14, 2017 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Survey: Consumers want more integration between in-store, mobile capabilities
About 43% of consumers are receptive to personalized prices based on their shopping patterns, and 39% would visit a mall or shopping center more often if they received alerts about products they are interested in purchasing.
By Dan O'Shea • March 13, 2017 -
Sephora again makes over Virtual Artist augmented reality app
New features include eyeshadow virtual try-on, an Expert Looks preview and virtual tutorials for brows, contouring and highlighting.
By Dan O'Shea • March 13, 2017 -
Walgreens fills chief marketing, merchandising vacancies
Adam Holyk and Joe Hartsig will take over for outgoing executive Linda Filler as the drugstore chain awaits word on its planned merger with rival Rite Aid.
By Daphne Howland • March 13, 2017 -
Best Buy denies FBI, Geek Squad techs worked together without warrants
"We have not been trained by the FBI nor have we ever shared customer lists, conducted surveillance or searched customer computers for them," the electronics retailer maintains.
By Daphne Howland • March 13, 2017 -
Target ups data analytics game through series of 'acqui-hire' deals
"Acqui-hires allow us to accelerate both onboarding the right kind of talent, onboarding the right kind of technologies and getting to market much faster," said Target Senior Vice President Paritosh Desai.
By Dan O'Shea • March 12, 2017 -
Snap opens pop-up Spectacles shop in LA
This marks the second physical store to sell the hardware following the closing of the first, New York-based location on Feb. 20, and comes just one week after Snap's IPO.
By David Kirkpatrick • March 10, 2017 -
Amazon to offer shopping in Spanish
The e-commerce giant’s move to reach Spanish-speaking and bilingual shoppers is a challenge to Target, which has focused several past marketing efforts on reaching Hispanic shoppers.
By Daphne Howland • March 10, 2017 -
eBay, Google demo ShopBot appraisal feature for Google Home users
The digital concierge service is capable of telling users how much various items in their possession may be worth.
By Dan O'Shea • March 9, 2017 -
Wal-Mart testing in-store touchscreens in challenge to Amazon
The interactive kiosks on trial at some Texas stores help toy shoppers identify what they might want, or order a specific item they can’t locate on shelves.
By Daphne Howland • March 9, 2017 -
Instacart adds $400M in Series D, plans expansion to 25 new markets
The funding vaults the estimated total value of the grocery shopping and delivery startup to $3.4 billion, up from $2 billion in its previous round.
By Dan O'Shea • March 8, 2017 -
Retrieved from Nike on March 09, 2017
Nike designs new shoe to help elite marathoners break two-hour threshold
The Zoom Vaporfly Elite leverages technology advancements like 3-D knitting, progressive midsole cushioning (lighter, softer and more responsive than traditional foams) and biomechanics analysis.
By Dan O'Shea • March 8, 2017 -
Best Buy swaps Intel concessions for Alienware gaming zones
The electronics retailer is rolling out Alienware PC Gaming Experience zones where customers can test out new games and ask specialists questions.
By Daphne Howland • March 8, 2017 -
Retrieved from Amazon on March 31, 2015
Opinion4 reasons why Amazon Dash still doesn't deliver the goods
The e-commerce giant's automated commerce program seems promising in principle, but there’s a long way to go before it pushes consumers’ buttons.
By Phillip Adcock • March 8, 2017 -
Pinterest unveils browser button to power web-wide image search
Users can enable image searches via the browser button by hovering over any image on a given site, then selecting the magnifying tool to instantly discover visually-similar ideas on the Pinterest platform.
By Dan O'Shea • March 7, 2017 -
Lowe's testing Holoroom How To virtual reality helper for DIY projects
The proof-of-concept program allows customers to use a VR headset and get step-by-step instructions to complete a DIY project.
By Dan O'Shea • March 7, 2017 -
HowGood rakes in $4.2M to cultivate socially-conscious product rating platform
The company's platform analyzes and rates products based on environmental sustainability and other social values embraced by some consumers.
By Dan O'Shea • March 2, 2017 -
Deep Dive
Brands in crisis: A practical guide for regaining control
At some point, almost every retailer will face a public relations episode that requires attention. Experts say that learning how to respond — and how not to respond — can turn a bad situation around.
By Lara Ewen • March 2, 2017 -
Deep Dive
How Macy's is taking a page out of J.C. Penney's beauty playbook
As department stores continue to wobble under weak apparel sales, some are looking at beauty as a beacon to lure younger shoppers.
By Laura Klepacki • March 1, 2017 -
Deep Dive
10 Items or Less: What retailers can learn from the Grateful Dead
Each week, Retail Dive editor Jason Ankeny weighs in on the industry headlines and trends capturing his attention. This time around: Deadheads, designers and drones.
By Jason Ankeny • Feb. 28, 2017 -
Nike nets FIBA deal to boost basketball brand worldwide
The brand will sponsor the international basketball association's upcoming World Cup in China, among other events.
By Dan O'Shea • Feb. 27, 2017 -
Deep Dive
How Urban Outfitters leveraged location marketing for a 75% conversion gain
The retailer tapped five messaging tactics to drive results in a recent mobile campaign.
By David Kirkpatrick • Feb. 27, 2017 -
Motorola brings Amazon's Alexa to accessories, smartphones
Google made a similar announcement, making its Google Assistant available across smartphones running Android 7.0 Nougat and Android 6.0 Marshmallow.
By Dan O'Shea • Feb. 26, 2017 -
Survey: Digital transformation 2017's top priority for many retailers
Just over 50% of respondents have either not defined or not started implementing a digital transformation strategy, though progress varies by region.
By Dan O'Shea • Feb. 23, 2017