Marketing: Page 184


  • GNC mulling lawsuit against Fox over yanked Super Bowl ad

    The 30-second spot — which reportedly cost the supplements retailer $5 million — was intended to be the latest step in a major rebranding effort.

    By Feb. 5, 2017
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    Dollar Photo
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    NRF: Valentine's Day spending on decline after 2016 record high

    The number of people planning to celebrate Valentine's Day has slid almost 10% over the last decade, from 63% in 2007 to 54% this year.

    By Feb. 5, 2017
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • Opinion

    Bringing theatre back to retailing: How place, passion and personality boost customer engagement

    Retailers are investing in physical stores as a way to surprise and delight customers. But brick and mortar requires much more than just a building with staff to compete against disruptive influences.

    By Andy Morris • Feb. 2, 2017
  • Adidas, Finish Line and NFL's Josh Norman team on new shoe

    Pro Bowl cornerback Norman is participating in exclusive digital and in-store content, including videos, blog posts and social media postings.

    By Feb. 1, 2017
  • NFL nixes GNC Super Bowl ad

    The supplements retailer is in the midst of major rebranding, and the benefits of change, more so than its products, was the central message of its ad.

    By Feb. 1, 2017
  • Newegg online showcase sells products from Indiegogo-funded entrepreneurs

    The retailer is planning to launch a page on its e-commerce site dedicated to showcasing products financed via crowdfunding campaigns.

    By Jan. 31, 2017
  • Macy's sells Frango chocolates business to Garrett Brands

    The struggling retailer still plans to sell Frango products in the Frango Café at its State Street store in Chicago and at more than 350 additional Macy's locations.

    By Jan. 30, 2017
  • Starbucks rolls out remote voice ordering, new Alexa skill

    The coffeehouse chain's customers may now order items by voice through devices powered by Amazon's Alexa digital assistant technology.

    By Jan. 30, 2017
  • Wal-Mart taps Tinseltown talent to craft its Oscars ads

    The retailer drafted famous filmmakers Antoine Fuqua, Marc Forster and the team of Seth Rogen and Evan Goldberg to helm its first Academy Awards ads.  

    By Jan. 26, 2017
  • NRF: Consumers' Super Bowl spending to decline from 2016

    Shoppers are expected to spend about $75 each on average on products related to pro football's biggest game, down from $82 each a year ago.

    By Jan. 26, 2017
  • New Balance aims for inspiration with time capsule initiative

    Consumers can write letters to their future selves that the brand will then send them a year later.

    By David Kirkpatrick • Jan. 25, 2017
  • Target readying in-store mobile payment services

    Chief Information and Digital Officer Michael McNamara suggested payment features would be added to Target's popular Cartwheel app.

    By Jan. 25, 2017
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    Getty Images
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    Amazon launches STEM toys monthly subscription service

    The science, technology, engineering and math toys will be curated from a list of products that have recently launched or are exclusive to Amazon and fit the age range selected.

    By Jan. 24, 2017
  • Sephora lands exclusive with rising beauty brand Skin Laundry

    Skin Laundry specializes in a laser and light skin therapy services, as well as related beauty products for use at home.

    By Jan. 24, 2017
  • Lowe's names Wong CMO in latest organizational change

    This move comes just a few days after the home improvement retailer announced the elimination of 2,400 jobs and the promotion of longtime employee Marshall Croom to CFO.

    By Jan. 23, 2017
  • Amazon rolls out Prime Surprise Sweets via Dash program

    Each Prime Surprise Sweets box costs $18 and contains a random assortment of small-batch candy made by artisans from across the U.S.

    By Jan. 22, 2017
  • Target names new CMO, kicks off Major League Soccer partnership

    Rick Gomez replaces Jeff Jones, who left the retailer in August to join ride-sharing startup Uber.

    By Jan. 19, 2017
  • Deep Dive

    Why holiday marketing sparkled a little less brightly in 2016

    Marketing efforts were mostly unremarkable during the recent holiday season as brands resorted to tried-and-true discounts to attract shoppers and few succeeded at making an emotional connection. 

    By Chantal Tode • Jan. 18, 2017
  • Adobe debuts new omnichannel capabilities for retailers

    The new Fluid Experiences for Retail capability allows retailers to develop and manage omnichannel experiences across touchpoints such as in-store associate apps, social channels and smart screens. 

    By Jan. 17, 2017
  • Deep Dive

    How robots in stores could revolutionize the customer experience

    Here’s what happens when a salty journalist meets Pepper the humanoid at NRF's Big Show 2017.

    By Jason Ankeny • Jan. 17, 2017
  • Intel launches store management platform, pledges $100M retail investment

    The investment is aimed at helping retailers achieve more efficient store environments with an assist from the Internet of Things.

    By Jan. 16, 2017
  • Cloverleaf uses Emotion AI to measure shopper sentiment via store shelves

    The shelfPoint solution uses small LCD strips placed along a store shelf that measure shopper engagement and response, putting the sentiments measured into emotional buckets.

    By Jan. 12, 2017
  • Amazon Canada to change pricing practices, pay $1.1M fine

    The Canadian Competition Bureau (a body analogous to the U.S. Federal Trade Commission) claims Amazon created the impression that its prices were lower than prevailing market prices.

    By Jan. 12, 2017
  • Nike debuts Paul George signature shoe this week

    The PG1's debut coincides with George's Indiana Pacers taking on the Denver Nuggets in a special NBA game tipping off in London.

    By Jan. 10, 2017
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    Retrieved from Nike on September 22, 2016
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    Nike: Self-lacing HyperAdapt shoe a hit, new models coming soon

    Advancements in manufacturing could get future editions to market more quickly, and potentially at a lower cost than the current $720 price tag, Nike said.

    By Jan. 9, 2017