Marketing: Page 181
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Uniqlo to offer 'modest' collection from Muslim designer in the US
Uniqlo is reprising its successful collection that includes hijab headscarves, long dresses and skirts, relaxed pants, and outerwear.
By Daphne Howland • Feb. 17, 2016 -
Report: Shoppers worldwide are itching for mobile real-time offers
Retailers come up short in delivering discounts via smartphone, an Accenture survey says.
By Ian P. Murphy • Feb. 15, 2016 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Instagram will now count video views
Like on Facebook, three seconds will be the yardstick.
By Ian P. Murphy • Feb. 15, 2016 -
Shopify launches podcast targeting entrepreneurs
TGIM offers the e-commerce platform a way to build a brand.
By Ian P. Murphy • Feb. 12, 2016 -
Forever 21's plus-size Instagram campaign draws criticism
Marketers face a conundrum because studies show that women, including those buying plus sizes, actually prefer ads featuring thinner models.
By Daphne Howland • Feb. 12, 2016 -
Target to sponsor 4-min live performance at Grammys
Live television is always a risk, but this move could be a nice attention-getter for Target, which has been on the comeback trail and is largely succeeding in its turnaround.
By Daphne Howland • Feb. 11, 2016 -
Jet is seeing a 40% response rate on feedback e-mails
The online retailer is using StellaService software to send personalized feedback e-mails to customers.
By Ian P. Murphy • Feb. 10, 2016 -
Twitter changes algorithm to present more relevant tweets first
The change may signal the end of organic "reach" for marketers.
By Ian P. Murphy • Feb. 10, 2016 -
Out of bankruptcy, American Apparel set to launch new campaign
The brand will promote its "luxury" T-shirt line while still maintaining its "edgy" positioning.
By Ian P. Murphy • Feb. 10, 2016 -
Lane Bryant to debut new campaign in Sports Illustrated's swimsuit issue
The retailer says it aims to show the world that women who wear plus sizes are beautiful and fierce, but its clothes will also have to appeal to its critics.
By Daphne Howland • Feb. 10, 2016 -
Burberry files suit against J.C. Penney over signature plaid
The luxury brand says the chain used exact copies of its traditional plaid pattern on jackets and scarves.
By Ian P. Murphy • Feb. 10, 2016 -
Deep Dive
How Michael Kors and Coach can capture the millennial customer
Both Michael Kors and Coach reported recent gains, but is either brand poised to win the hearts — and wallets — of younger shoppers?
By Lara Ewen • Feb. 9, 2016 -
Kohl's will make the most of Oscar-night sponsorship
The department store chain will invite followers to an exclusive viewing party on Persicope, and more.
By Ian P. Murphy • Feb. 9, 2016 -
Nordstrom debuts first TV ad since 2013
The retailer's "See Anew" campaign promotes spring styles.
By Ian P. Murphy • Feb. 9, 2016 -
Burberry looks to bridge the gap between fashion and commerce
While high fashion retailers have largely avoided making much of a segue from their catwalk shows to commerce, that appears to be changing.
By Daphne Howland • Feb. 8, 2016 -
PayPal touts 'new money' in first campaign since eBay spinoff
The company's debut Super Bowl ad positioned it as an all-inclusive service that helps people reach beyond traditional banking.
By Ian P. Murphy • Feb. 8, 2016 -
Instagram unveils first 60-second ad
The platform boosts maximum video length for advertisers.
By Ian P. Murphy • Feb. 5, 2016 -
Shopping app Polyvore zeros in on menswear
The site told Retail Dive that it expects the expansion to be a growth opportunity.
By Daphne Howland • Feb. 4, 2016 -
Holiday shopping trends reveal digital shoppers' flexibility
More channels produce referrals, a new report from BI Intelligence says, and marketers must respond.
By Ian P. Murphy • Feb. 4, 2016 -
Deep Dive
How Shinola boosted online sales with a new take on customer service
The Detroit brand was looking to align its website service with its in-store experience.
By Ian P. Murphy • Feb. 3, 2016 -
J.C. Penney's new ads highlight appliance sales
The department store chain is piloting appliance sales after 33 years out of the market.
By Ian P. Murphy • Feb. 2, 2016 -
The top result marketers look at when measuring engagement
While fewer look to customer service successes, it is a powerful differentiator.
By Ian P. Murphy • Feb. 1, 2016 -
Nike adds scripted series to 'Better for It' women's campaign
The brand targets women with an eight-episode series, "Margot vs. Lily."
By Ian P. Murphy • Feb. 1, 2016 -
Uber set to expand rush delivery service for retailers
The rideshare giant's API will soon integrate with retail sites.
By Ian P. Murphy • Jan. 29, 2016 -
Amazon teases star-studded ad for its Super Bowl debut
The teaser shows Alec Baldwin, Dan Marino, and Amazon's digital assistant Alexa brainstorming ideas for a Super Bowl party.
By Ian P. Murphy • Jan. 28, 2016