Marketing: Page 180
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Saks debuts personalized online shopping service
The new technology enables Saks associates to create web pages of curated goods.
By Ian P. Murphy • March 7, 2016 -
Apple now provides customer support on Twitter
The account offers tips, tricks, and one-on-one advice for Apple products.
By Ian P. Murphy • March 4, 2016 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Reebok asks consumers to sprint for shoes
The athletic retailer's stunt rewards participants who run faster than 10.6 mph with new kicks.
By Ian P. Murphy • March 2, 2016 -
Shoppers want stores to provide digital tools
Interactive kiosks and other self-help tools encourage purchases, consumers say.
By Ian P. Murphy • March 2, 2016 -
Clear Channel debuts system to track response to billboards
The outdoor advertising system analyzes mobile signals to measure buzz and spending.
By Ian P. Murphy • March 1, 2016 -
Cardlytics unveils consumer insights data product
The data intelligence provider's Platform Solutions will measure the impact of campaigns and help hone segmentation.
By Ian P. Murphy • Feb. 29, 2016 -
Zappos wants to make Leap Day a national holiday
The company gave all of its 1,600 employees Feb. 29 off, including those at its 24-hour, seven-days-a-week call center.
By Daphne Howland • Feb. 29, 2016 -
Shopgate promotes Biel to CEO
The mobile commerce startup is readying for a major expansion upon its imminent move to Austin, TX.
By Ian P. Murphy • Feb. 26, 2016 -
Lands' End apologizes for Gloria Steinem interview in spring catalog
Mixing politics and business is a tricky art, and Lands’ End in this case picked a doozy.
By Daphne Howland • Feb. 26, 2016 -
AppCard attracts $20m in venture funding
The loyalty program provider is targeting smaller retailers with a mobile-enhanced system.
By Ian P. Murphy • Feb. 26, 2016 -
J.C. Penney to offer one-cent deals
The "Get Your Penney's Worth" campaign emphasizes store brands.
By Ian P. Murphy • Feb. 24, 2016 -
Stitch Fix readies menswear service
The company is beta testing to reveal what men want in a tech-enabled personal shopping service.
By Ian P. Murphy • Feb. 24, 2016 -
Under Armour shows off US women's gymnastics team in new ad
The 90-second spot shows the U.S. women's gymnastics team in training, day and night.
By Ian P. Murphy • Feb. 24, 2016 -
Foursquare's new tool connects in-store visits to digital ads
Foursquare's new tool can connect and measure digital ads – and not just Foursquare ads – to visits to brick-and-mortar locations.
By David Kirkpatrick • Feb. 23, 2016 -
Lumber Liquidators takes another hit from CDC report
The CDC said it underestimated the cancer risk from substandard Chinese wood products previously offered by the retailer.
By Ian P. Murphy • Feb. 23, 2016 -
Deep Dive
Runway to retail: What took so long?
More luxury brands are breaking with tradition, making their collections immediately available after fashion shows.
By Daphne Howland • Feb. 22, 2016 -
Twitter now offers one-on-one communication with shoppers
The new customer service tools allow brands to address consumers directly.
By Ian P. Murphy • Feb. 22, 2016 -
Report: Ads are coming to Facebook Messenger
Facebook hasn't really confirmed or denied the report. But any time a social media site adds ads to a previously ad-free experience, it risks alienating users.
By Daphne Howland • Feb. 19, 2016 -
Shopping via Snapchat may be on the way
A Snapchat board member says the social media app's Hearst channel will become an e-commerce platform.
By Ian P. Murphy • Feb. 19, 2016 -
Macy's partners with Shaun White for menswear line
The exclusive WHT SPACE line will launch in June at only 175 stores.
By Ian P. Murphy • Feb. 19, 2016 -
Nike drops boxer Pacquiao over anti-gay comments
The sports apparel retailer called the boxer's remarks against gays "abhorrent."
By Ian P. Murphy • Feb. 18, 2016 -
Publicis' MediaVest loses Wal-Mart account
After a year that saw many changes and consolidation in the agency world, MediaVest took an early hit this year in losing the Wal-Mart account.
By David Kirkpatrick • Feb. 17, 2016 -
Deep Dive
How The Dandy Lab stays ahead of 'digital disruption': A smart customer experience
The British menswear boutique uses shopper data, RFID tags, and consumers' own phones to supply the in-store experience they really want.
By Ian P. Murphy • Feb. 17, 2016 -
New Shopify app targets social selling
The Shopkey app sends shopping links directly to consumers via SMS and allows marketers to text directly with shoppers.
By Ian P. Murphy • Feb. 17, 2016 -
Nike to sponsor Portland's new bikeshare program
The deal christens the 1,000-bike program "Biketown."
By Ian P. Murphy • Feb. 17, 2016