Marketing: Page 179
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Square partners with Facebook to offer ad buys
Clients will be able to buy and measure ads on Facebook through the payments platform.
By Ian P. Murphy • March 24, 2016 -
Starbucks will launch prepaid card to expand loyalty program
But it’s not clear whether expanding the utility of its points will help Starbucks ease backlash against earlier changes.
By Daphne Howland • March 24, 2016 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Survey asks customers: How much email is too much email?
Five e-mails from retailers per week was the limit for the majority of survey respondents.
By Ian P. Murphy • March 23, 2016 -
Nordstrom hits the festival circuit with pop-up shops
The pop-up 'pods' debuted at South by Southwest (SXSW) last week and will continue on to three more music festivals this spring.
By Ian P. Murphy • March 22, 2016 -
Pinterest is testing video ads
Pinterest’s foray into the popular video ad format is a test of promoted video pins among a small group of users.
By David Kirkpatrick • March 21, 2016 -
Lowe's, Microsoft team up on virtual home renovation tool
Microsoft HoloLens VR technology is used to display renovation options.
By Ian P. Murphy • March 21, 2016 -
Uniqlo expands apparel sales to Spring's m-commerce marketplace
The Spring deal represents the first third-party seller agreement for the Japanese fast-fashion chain.
By Ian P. Murphy • March 18, 2016 -
Instagram follows Facebook, Twitter in shifting to curated feed
A new algorithm will determine the order of posts in users' feeds based on their interests.
By Ian P. Murphy • March 17, 2016 -
Lowe's brings the home to life in new millennial-focused ads
The new spots feature a talking pink flamingo and unicorn to target young homeowners.
By Ian P. Murphy • March 17, 2016 -
Los Angeles luxury malls getting makeovers to lure consumers
L.A.'s Beverly Center and Westfield Century City are set for massive renovations to maintain their commercial viability.
By Ian P. Murphy • March 16, 2016 -
FTC brings action against Lord & Taylor over deceptive ads
Legislators say the department store chain flouted disclosure regulations in promoting its Design Lab line.
By Ian P. Murphy • March 16, 2016 -
REI's record membership growth boosts online, in-store sales
The retailer also said its attention-getting #OptOutside campaign over the Black Friday weekend was a winner.
By Daphne Howland • March 16, 2016 -
Luxury marketers bullish on Instagram, wary of Snapchat
Marketers told South by Southwest Interactive attendees they're also excited by the promise of virtual reality.
By Ian P. Murphy • March 15, 2016 -
H&M Sports taps Caitlyn Jenner for new campaign
H&M said Jenner’s past athletic achievements and her transition were key reasons for the choice.
By Daphne Howland • March 14, 2016 -
Shopgate expands retail platform to Apple TV
The mobile commerce startup's new Apple TV apps offer product pages that sync across channels.
By Ian P. Murphy • March 14, 2016 -
Survey: More online, in-store purchases driven by consumer reviews
A new study from Bazaarvoice found that 82% of in-store buyers have done their homework.
By Ian P. Murphy • March 14, 2016 -
Forecast: Argentina's e-commerce market to reach $12.4b by 2019
Most of Latin America is poised for online commerce growth as the decade winds down.
By Ian P. Murphy • March 11, 2016 -
Networks refuse to air Lane Bryant lingerie ad
The ad needed minor edits to comply with broadcast standards, NBC claims. But Lane Bryant isn't changing a thing.
By Ian P. Murphy • March 11, 2016 -
Report: Honest Co. detergent contains chemical it vowed not to use
The Jessica Alba-led company denied the report, based on two independent lab tests, and disputed scientists’ explanation for the findings.
By Daphne Howland • March 11, 2016 -
Deep Dive
What is hyper-localization, and what does it mean for retailers?
The buzzword means different things to different people. But it pretty much means that your customers come first.
By Daphne Howland • March 10, 2016 -
Target refines 'Made to Matter' merchandise line
Target doesn’t make huge bank on the healthy, eco-friendly merchandise, but it’s an important differentiator for the retailer.
By Daphne Howland • March 10, 2016 -
Under Armour debuts Michael Phelps 'Rule Yourself' ad
The clip shows the celebrated swimmer training for what's likely his last Olympic Games.
By Ian P. Murphy • March 9, 2016 -
Amazon debuts talk show 'Style Code Live' to boost fashion cred
Amazon usually reserves its programming for its Prime members, but 'Style Code Live' will be free to anyone—and for good reason.
By Daphne Howland • March 9, 2016 -
Spring launches mobile pop-up in popular Kardashian game
Kim Kardashian: Hollywood has been installed more than 20 million times since its launch, with users spending more than 5 billion minutes on the game.
By Daphne Howland • March 7, 2016 -
Backlash around Starbucks' loyalty program change a lesson for retailers
Starbucks' positive brand perceptions fell following the announcement that it would revamp its loyalty program, YouGov says.
By Ian P. Murphy • March 7, 2016