Marketing: Page 17
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Courtesy of Lulus
Lulus partners with Levi’s on new collection
The denim-inspired capsule will be sold at Lulus’ Los Angeles store and is part of the brand’s curation strategy.
By Suzette Parmley • May 15, 2024 -
Courtesy of Gap Inc.
Gap Inc. selects Omnicom as media agency of record, reorganizes key media functions
The apparel marketer created a Marketing Shared Services organization to unite core media functions as it works to revitalize its brands.
By Chris Kelly • May 15, 2024 -
Permission granted by DXL
Destination XL marketing campaign focuses on ‘clothes that actually fit’
The multichannel effort, which is being tested in three markets, focuses on “simplicity, quality, and fit,” CEO Harvey Kanter said.
By Tatiana Walk-Morris • May 15, 2024 -
Courtesy of Reebok
Reebok launches custom AI sneaker experience on Instagram
With Reebok Impact users can share a photo memory on the social media platform to generate a digital shoe.
By Tatiana Walk-Morris • May 15, 2024 -
Courtesy of Amazon
Amazon’s latest shopping event is a book sale
The e-commerce giant has produced a series of themed discount shopping days going into the summer.
By Kaarin Moore • May 15, 2024 -
Courtesy of Hilma
Hilma expands wholesale reach with Walmart deal
Three of the DTC brand’s products are available at Walmart, as the retailer bolsters similar deals with Target and Walgreens.
By Suzette Parmley • May 14, 2024 -
Courtesy of Stitch Fix
Stitch Fix chief merchant is out
Loretta Choy, who also led client services, left the company. The e-tailer has said it’s working on major changes to its merchandising and customer experience.
By Daphne Howland • May 14, 2024 -
Courtesy of Lilly Pulitzer
Lilly Pulitzer unveils new logo for the first time in over 15 years
The move is part of a broader brand refresh that is intended to modernize the 65-year-old resort apparel company.
By Suzette Parmley • May 13, 2024 -
Courtesy of Target
How Target will celebrate Pride this year
After last year’s massive backlash, the retailer’s collection won’t include items for children and will be sold only in some stores and online.
By Daphne Howland • May 13, 2024 -
Courtesy of Eastside Golf
Eastside Golf launches first women’s line
The brand’s women’s collection will roll out in three phases and features more than 20 items, including tracksuits, dresses and polos.
By Howard Ruben • May 10, 2024 -
Courtesy of Adidas
The Weekly Closeout: Joann exits bankruptcy while Adidas teams with Korn
The craft retailer has $153 million in new financing as it goes private and the athletic giant released a follow up to last year's partnership.
By Retail Dive Staff • May 10, 2024 -
Courtesy of Kohl's
Kohl’s announces locations of 200 Babies R Us shop-in-shops
The move gives the department store chain another store-in-store partnership alongside Sephora.
By Nate Delesline III • May 9, 2024 -
Courtesy of Pacsun, Formula 1
Pacsun and Formula 1 showcase new sports collection at Miami pop-up
The Gen Z retailer leveraged the Miami Grand Prix racing event to unveil pieces in the collection.
By Xanayra Marin-Lopez • May 8, 2024 -
Kevork Djansezian/Getty Images via Getty Images
Lululemon leans into pickleball with Life Time partnership
The tie-up, which makes the athletics retailer the official apparel partner of Life Time pickleball and tennis, also involves event collaborations.
By Howard Ruben • May 8, 2024 -
Courtesy of Miniso
Miniso opens at American Dream Mall
The company continues to grow its store footprint in the U.S. and abroad following a surge in sales last year.
By Tatiana Walk-Morris • May 8, 2024 -
"Gap in Hillcrest Mall" by Raysonho @ Open Grid Scheduler / Scalable Grid Engine is licensed under CC BY 1.0
Gap names new global chief marketing officer amid push to revitalize brand
Fabiola Torres joins the retailer from PepsiCo and was lauded for her ability to connect with globally diverse consumers.
By Peter Adams • May 8, 2024 -
Courtesy of Brooks Running
Brooks Running reports ‘highest quarterly results in brand’s history’
The DTC brand said its Q1 success is due in part to its multichannel strategy and product innovation.
By Suzette Parmley • May 8, 2024 -
Courtesy of Daily Harvest
Daily Harvest launches at Target
The expansion into 250 of the mass merchant’s stores comes as the DTC food brand builds out its wholesale footprint with retailers like Costco and Wegmans.
By Howard Ruben • May 7, 2024 -
Courtesy of Impossible Foods
Impossible Foods’ Americana ads address the meat problem — with more meat
The plant-based brand’s first campaign under a new visual identity targets meat eaters looking for options that are better for public health and the planet.
By Chris Kelly • May 7, 2024 -
Courtesy of Kismet
John Legend and Chrissy Teigen launch Kismet pet brand
The celebrity couple said the brand offers high quality pet food, lifestyle goods and content.
By Suzette Parmley • May 6, 2024 -
Permission granted by Goop
Amazon’s Summer Beauty Haul returns
The beauty savings event is back for the second year — following the company teasing a July return to Prime Day.
By Nate Delesline III • May 6, 2024 -
Courtesy of Azazie
DTC bridal brand Azazie opens first physical location
Azazie Studio is closed to the public and will be used to host private events, bridal celebrations, style and influencer appointments, gifting suites and more.
By Howard Ruben • May 6, 2024 -
Courtesy of Instacart
Kohl’s to deliver same day through Instacart
Shoppers can place orders for a same day or scheduled delivery as the retailer continues to leverage its physical footprint.
By Tatiana Walk-Morris • May 6, 2024 -
Column
The Weekly Closeout: Boscia plans to shutter website and L’Occitane takes steps to go private
The clean skin care brand said it will close its website on May 31, while the beauty brand’s chairperson, Reinold Geiger, launched a buyout bid.
By Retail Dive Staff • May 3, 2024 -
Courtesy of J.C. Penney
J.C. Penney, country singer Walker Hayes to release limited-time collection
Following its bankruptcy, the retailer has been improving its merchandise and technology infrastructure to resurrect its business.
By Tatiana Walk-Morris • May 3, 2024
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