Marketing: Page 178
-
Deep Dive
How chatbots are going to redefine retail customer service
Bots—software that automates everyday customer service tasks—are poised to transform how retailers communicate with consumers. But experts say the human touch remains vital to shopper satisfaction.
By Daphne Howland • April 18, 2016 -
Study: In-store video ads attract shoppers' eyeballs—and loyalty
Watching digital displays helped time in checkout lines pass more quickly for 84% of consumers surveyed, according to the findings of a new study.
By Kelsey Lindsey • April 18, 2016 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
CVS expands Hispanic-focused 'Pharmacy y más' to Los Angeles
The project was developed after research into local tastes and needs, according to the drugstore retailer.
By Daphne Howland • April 15, 2016 -
Gilt Groupe founder launches new image-based shopping app
Project September aims to smooth the process of buying something as soon as you see a picture of it.
By Daphne Howland • April 14, 2016 -
Shopify hops chatbot bandwagon with Kit CRM acquisition
The deal, which furthers Shopify’s commitment to “conversational commerce,” comes on the heels of Facebook adding chatbot services to its Messenger app.
By Daphne Howland • April 14, 2016 -
Macy's CMO resigns, launching search for replacement
Martine Reardon has worked for the struggling department store for 32 years.
By Kelsey Lindsey • April 13, 2016 -
J.C. Penney launches Boutique+ plus-size lifestyle brand
"Project Runway" winner Ashley Nell Tipton, the first plus-size designer to top the TV competition, will create capsule collections for the fall and holiday seasons along with a full spring collection.
By Daphne Howland • April 13, 2016 -
Abercrombie taps J. Crew vet to help evolve image
The teen retailer is bringing on Ashley Sargent Price as its creative marketing director.
By Daphne Howland • April 13, 2016 -
Petitions call on Amazon, Nike to cut Trump ties
Activists are pressuring Amazon and Nike to follow in Macy's footsteps and distance themselves from the controversial presidential candidate.
By Daphne Howland • April 12, 2016 -
Target teams up with celebrity trainer in newest wellness push
Tracy Anderson has her critics, but the collaboration is a canny merchandising move for Target.
By Daphne Howland • April 12, 2016 -
H&M duets with rapper MIA for World Recycle Week campaign video
The Swedish retailer has come a long way from the days when it discarded and destroyed unsold clothing.
By Daphne Howland • April 12, 2016 -
Facebook unveils new tool for retailers to share branded content
The social media giant aims to make its pages more useful to marketers—and itself.
By Daphne Howland • April 11, 2016 -
Cadillac teams with CFDA for Retail Lab store, mentorship program
The pop-up program could help bring change to ingrained fashion retail traditions.
By Daphne Howland • April 7, 2016 -
Deep Dive
From phone to store, the entire customer experience is the key
In an omni-channel world, retailers need to meet customer expectations across all platforms. Here's how they can do it.
By Ian P. Murphy • April 6, 2016 -
Kik launches chatbot shop for brands to connect with consumers
The popular messaging app will enable brands like Sephora and H&M to provide styling and product advice to customers, as well as the ability to purchase directly from within the app.
By Kelsey Lindsey • April 6, 2016 -
As Target leaves Haworth for GroupM, Wal-Mart weighs media review
Target’s $686.3 million media and planning business is moving to GroupM after more than 45 years with Haworth Media and Marketing.
By David Kirkpatrick • April 6, 2016 -
Burberry runs first luxury Snapchat Discover campaign
The campaign promotes the launch of the Mr. Burberry men’s fragrance and grooming product line.
By Jason Ankeny • April 5, 2016 -
Target revamps Cartwheel app to include third-party coupons
Target’s money-saving app is already a hit, and improvements could make its customers happier and stickier.
By Daphne Howland • April 5, 2016 -
Deep Dive
How gender-targeted marketing is hurting toy retail
Experts say that store shelves separating toys for boys from those for girls limit children's imaginations—and retailer revenues.
By Jason Ankeny • April 4, 2016 -
Bloomingdale's joins festival pop-up craze
But the upscale retailer is keeping its pop-ups in store, unlike rivals that are setting up at the festivals themselves.
By Daphne Howland • April 4, 2016 -
Lane Bryant, Glamour collaborating on body-positive fall fashion collection
The plus-size retailer's efforts to encourage women to wear the clothing they want could turn its image around.
By Daphne Howland • March 31, 2016 -
Survey: Non-celebrity bloggers better influencers than celebrities
Millennial shoppers are more inspired by blogs and social media, especially Facebook and YouTube, than celebrity endorsements.
By Daphne Howland • March 30, 2016 -
Neiman's marketing chief calls it quits
Wanda Gierhart spearheaded the company's omnichannel efforts and its Snap.Find.Shop. visual search app.
By Ian P. Murphy • March 29, 2016 -
Reveal Mobile, Unacast partner to connect beacons and advertising
The deal promises to help merchants more effectively capitalize on data collected from beacons.
By Ian P. Murphy • March 27, 2016 -
Report: Mobile now dominates Chinese e-commerce
Almost two-thirds of Chinese e-commerce sales in Q4 2015 originated on mobile devices.
By Ian P. Murphy • March 27, 2016