Marketing: Page 16
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Courtesy of Halara
DTC activewear brand Halara opens first pop-up shop
The company, which says it releases hundreds of new styles per week, is testing the New York City market as one of a series of planned pop-ups.
By Howard Ruben • June 3, 2024 -
Courtesy of Instant Brands
Instant Pot Brands names new chief commercial officer
The kitchen appliance brand also announced a leader of marketing, e-commerce and consumer care as it carves a path post-bankruptcy.
By Howard Ruben • May 31, 2024 -
Courtesy of Sierra
ColumnThe Weekly Closeout: Best Buy sales fall 6.5% and Sierra hits 100 stores
The electronics retailer continues to face pressure in its core segment, while T.J. Maxx’s outdoors-focused sibling eyes more growth ahead.
By Retail Dive Staff • May 31, 2024 -
Courtesy of L'Occitane
L’Occitane introduces virtual fragrance experience
The L’Occitane Greenhouse highlights the company’s range of summer fragrances within a virtual world.
By Tatiana Walk-Morris • May 30, 2024 -
Courtesy of Emperia
Walmart launches immersive digital shopping experience
Walmart Realm is composed of influencer-led virtual shops meant to shorten the distance between inspiration and commerce.
By Tatiana Walk-Morris • May 29, 2024 -
Courtesy of Target
Target adds 1K summer items in affordability push
In an attempt to draw in budget-sensitive shoppers, product prices start at $1 and more than half of the assortment is less than $15.
By Tatiana Walk-Morris • May 24, 2024 -
Courtesy of Wilson Sporting Goods
Wilson signs WNBA rookie Caitlin Clark
As part of the deal, the sporting goods brand will partner with the athlete on a signature basketball line celebrating her legacy.
By Howard Ruben • May 24, 2024 -
Courtesy of e.l.f. cosmetics
ColumnThe Weekly Closeout: E.l.f. Beauty reports $1B in net sales and Wayfair opens its first large-format store
The cosmetics brand increased sales 77% year over year, while the DTC furniture company debuted a store in Wilmette, Illinois.
By Retail Dive Staff • May 24, 2024 -
alexei_tm for iStock via Getty Images
Walmart adds pet telehealth benefit for Walmart+ members
The retailer is partnering with Pawp on a perk that will give pet owners free virtual access to a team of veterinary professionals.
By Tatiana Walk-Morris • May 23, 2024 -
Courtesy of Kiehl's
Kiehl’s launches in the Amazon Premium Beauty store
The skin care brand will have a dedicated storefront with products like sunscreen, facial creams and masks.
By Tatiana Walk-Morris • May 23, 2024 -
Courtesy of Google
Google to bring ads to new AI Overview as part of search transformation
At Marketing Live, the company also outlined how it’s enhancing shopping ads and supporting complex purchase decisions with generative AI.
By Peter Adams • May 22, 2024 -
Courtesy of Kizik
After opening Mall of America location, Kizik plots first East Coast store
As it works to build out its physical footprint, the hands-free footwear brand plans to open a store at the King of Prussia mall in Pennsylvania on June 14.
By Suzette Parmley • May 22, 2024 -
Dani James/Retail Dive
Lululemon restructures product, marketing teams as Chief Product Officer Sun Choe exits
The roles of chief brand officer and global creative director will expand as Choe leaves for a new opportunity and won’t be replaced.
By Cara Salpini • May 22, 2024 -
Courtesy of Party City
Party City to re-open 3 stores featuring new format
The locations in Maryland, Florida and New Jersey have new design elements including a “balloon shopping experience” and “birthday worlds.”
By Tatiana Walk-Morris • May 21, 2024 -
Sam Silverstein/Retail Dive
Target to cut prices on 5K items
The initiative follows several recent moves by the retailer to appeal to value and price-sensitive consumers.
By Nate Delesline III • May 20, 2024 -
Courtesy of Figs
Figs will outfit hundreds of healthcare professionals at the Summer Olympics
The scrubs brand formed a multiyear agreement with The U.S. Olympic and Paralympic Committee and The LA28 Olympic and Paralympic Games.
By Howard Ruben • May 20, 2024 -
Courtesy of Walmart
Walmart wants shoppers across incomes to feast on its new private brand
Findings from Numerator suggest the retailer’s bettergoods line appeals to lower-income and higher-income consumers, but for different reasons.
By Catherine Douglas Moran • May 20, 2024 -
Courtesy of Target
Target captures ‘That Target Feeling’ in new ad campaign
The big-box retailer has drawn inspiration from its social media following for its latest campaign.
By Tatiana Walk-Morris • May 20, 2024 -
Courtesy of Skims
WNBA players star in Skims latest campaign
Candace Parker, Kelsey Plum, Cameron Brink and others are featured just months after the brand was named the official underwear partner of the WNBA.
By Howard Ruben • May 17, 2024 -
Permission granted by Dollar General
ColumnThe Weekly Closeout: Dollar General taps store operations exec as PetSmart searches for a chief toy tester
Lee DeVille will lead operations for three of the discounter’s retail divisions. But the pet retailer’s new role requires a furrier candidate.
By Retail Dive Staff • May 17, 2024 -
gorodenkoff via Getty Images
Chief marketers enter ‘era of less’ as budgets plunge below pre-pandemic levels
Nearly two-thirds of marketers believe they don’t have the resources to execute 2024 strategies, while some are pinning their hopes on AI, per Gartner.
By Peter Adams • May 17, 2024 -
Courtesy of Pinterest
Pinterest teams with Real Simple for magazine’s first shoppable issue
The issue, which leverages QR codes that lead to curated Pinterest boards, highlights over 120 products and expands the platform’s bid to publishers.
By Jessica Deyo • May 17, 2024 -
Courtesy of Andie Swim
Mindy Kaling and Andie Swim launch second collection together
The summer camp-themed capsule includes cover-ups, two-piece suits and one-piece suits and comes as the swimwear market heats up.
By Suzette Parmley • May 16, 2024 -
Daphne Howland/Retail Dive
Best Buy updates mobile app with personalization, discovery features
The electronics retailer is adding elements like Shop with Videos, Best Buy Drops and other additions to promote its products.
By Tatiana Walk-Morris • May 16, 2024 -
Photo illustration: Costco; Getty Images
Uber takes on Instacart with expanded Costco partnership
The club retailer is now available on Uber Eats in several unspecified locations across the U.S., Canada, Mexico and Japan, with more to come.
By Catherine Douglas Moran • May 16, 2024
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