Marketing: Page 15


  • Dollar General debuts new home products.
    Image attribution tooltip
    Courtesy of Dollar General
    Image attribution tooltip

    Dollar General expands home offering with celebrity brands, designers

    The company is focusing on affordable prices from recognizable, national brands, including Ki by Kathy Ireland. 

    By Tatiana Walk-Morris • June 10, 2025
  • Image of a screen featuring Walmart's Sparky.
    Image attribution tooltip
    Courtesy of Walmart
    Image attribution tooltip

    Walmart debuts Sparky, its generative AI assistant for customers

    Joining Wally, an AI assistant for merchants, Sparky will summarize reviews for customers and help shoppers plan purchases.

    By June 10, 2025
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • Walmart, Walton Goggins
    Image attribution tooltip
    Courtesy of Walmart
    Image attribution tooltip

    Walmart challenges consumer perceptions with ‘Who Knew?’ campaign

    In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks following a January brand refresh.

    By Jessica Hammers • June 9, 2025
  • Person holding a credit card and using a tablet at a cafe
    Image attribution tooltip
    Getty Images
    Image attribution tooltip
    Sponsored by Coveo

    Same query, different intent: The revenue risk of irrelevant search results

    How irrelevant search results are working against your bottom line.

    June 9, 2025
  • White clouds streak a blue sky above a strip-center retail store.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Joann’s future a mystery as Michaels snaps up IP, private labels

    The move comes amid growing interest in fabrics and sewing at Michaels, but it’s not clear what it means for the Joann brand.

    By June 5, 2025
  • Stitch Fix's mobile app
    Image attribution tooltip
    Courtesy of Stitch Fix
    Image attribution tooltip
    Q&A

    How Stitch Fix’s brand platform is helping drive transformation

    Chief Marketing Officer Debbie Woloshin speaks about artificial intelligence and staying agile in her first interview since joining the company.

    By Chris Kelly • June 4, 2025
  • Nike's first Nike Rise concept store in Guangzhou, China
    Image attribution tooltip
    Courtesy of Nike
    Image attribution tooltip

    Nike taps McDonald’s exec for chief communications officer

    Michael Gonda joins July 7 and is the latest change CEO Elliott Hill has made to the activewear brand’s leadership ranks.

    By Tatiana Walk-Morris • June 3, 2025
  • Lindsay Lohan appears in an Old Navy campaign
    Image attribution tooltip
    Courtesy of Old Navy
    Image attribution tooltip

    Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

    The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in the active category.

    By Chris Kelly • June 3, 2025
  • Men in tuxes as part of David's Bridal's partnership with Generation Tux.
    Image attribution tooltip
    Courtesy of David's Bridal
    Image attribution tooltip

    David’s Bridal launches Generation Tux shop-in-shops

    The retailer will dedicate space to the tuxedo and suit rental company at its entire fleet by the end of the year. 

    By Tatiana Walk-Morris • June 2, 2025
  • Exterior shot of a Spirit Halloween store.
    Image attribution tooltip
    Courtesy of Spirit Halloween
    Image attribution tooltip

    Spirit Halloween cancels season opening event due to ‘supply chain challenges’

    Although the specialty retailer did not say tariffs caused the cancellation, it did point to “international disruptions.”

    By June 2, 2025
  • Closeup of a storefront sign.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip
    Deep Dive

    What went wrong at Target?

    The mass merchant is looking to turn around falling sales and declining customer sentiment. But first, it needs to diagnose its own problems.

    By June 2, 2025
  • Neon Nike logo in a Chicago store.
    Image attribution tooltip
    Kaarin Moore/Retail Dive
    Image attribution tooltip

    Nike Chief Innovation Officer John Hoke to retire

    The executive, who served as the brand's first chief design officer, is exiting after more than 30 years as it works through a broader turnaround strategy.

    By Dani James • May 30, 2025
  • A large cardboard box sits on a welcome mat on the front porch of a house.
    Image attribution tooltip
    Courtesy of Amazon
    Image attribution tooltip

    Tariffs are likely to drive Prime Day purchases

    Consumers are looking to stock up on essentials and other goods as fears of tariff-driven price increases loom, according to a recent Tinuiti survey.

    By Howard Ruben • May 30, 2025
  • Haus Laboratories makeup by Lady Gaga
    Image attribution tooltip
    Courtesy of Haus Laboratories by Lady Gaga
    Image attribution tooltip

    Sephora, Haus Labs by Lady Gaga release new campaign ahead of Pride month

    In addition to the campaign, the beauty retailer is bringing back its LGBTQIA+ centric spaces within some of its stores.

    By Tatiana Walk-Morris • May 30, 2025
  • A street-side GameStop storefront.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip
    Column

    The Weekly Closeout: Foot Locker sales fall and GameStop makes a bitcoin play

    In the lead-up to its acquisition by rival Dick’s, the athletics retailer said it saw soft traffic trends. Meanwhile, the gaming retailer’s stock fell on its latest move.

    By Retail Dive Staff • May 30, 2025
  • Depiction of Amazon audio reviews.
    Image attribution tooltip
    Courtesy of Amazon
    Image attribution tooltip

    Amazon pilots audio product summaries

    Shoppers can listen to generative AI-powered audio summaries by clicking a “Hear the Highlights” button. 

    By Tatiana Walk-Morris • May 29, 2025
  • A Crocs storefront
    Image attribution tooltip
    Cara Salpini/Retail Dive
    Image attribution tooltip

    Crocs promotes Terence Reilly to chief brand officer

    In the newly created role, the executive will oversee marketing and creative efforts for the company’s namesake brand and Heydude.

    By Howard Ruben • May 27, 2025
  • Poppi's Fortnite game
    Image attribution tooltip
    Courtesy of Poppi
    Image attribution tooltip

    Inside Poppi’s push into gaming as prebiotic soda marketing bubbles up

    PepsiCo recently finalized a $1.95 billion acquisition of the brand, which has used a “community- and culture-first approach” to marketing.

    By Chris Kelly • May 27, 2025
  • A Nike storefront at The Grove shopping center in Los Angeles, California.
    Image attribution tooltip
    Cara Salpini/Retail Dive
    Image attribution tooltip

    Nike to return to Amazon, raise prices

    The sportswear giant will sell on the U.S. site after six years away. Meanwhile, prices are going up for many of its footwear products.

    By May 27, 2025
  • David's Bridal debuts new Diamonds & Pearls concept
    Image attribution tooltip
    Courtesy of David's Bridal
    Image attribution tooltip

    David’s Bridal unveils Diamonds & Pearls store concept

    The "store of the future" is a high-touch, tech-powered boutique and features exclusive products, a modern setting and an integration with Shopify.

    By Tatiana Walk-Morris • May 22, 2025
  • A virtual mall in Roblox
    Image attribution tooltip
    Courtesy of Roblox
    Image attribution tooltip

    Roblox brings the mall to the metaverse, and vice versa

    Fenty Beauty is among the companies testing new ways to merge virtual and physical shopping experiences to produce sales.

    By Aaron Baar • May 21, 2025
  • A trio of trucks with see-through glass displays hit the streets of Manhattan as part of Urban Outfitters' back-to-school campaign.
    Image attribution tooltip
    Permission granted by Urban Outfitters
    Image attribution tooltip

    Urban Outfitters deepens Gen Z experiential strategy for back to school

    A “UO Hauls” campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping graduates move out.

    By Peter Adams • May 20, 2025
  • Urban Outfitters SoHo Nike Shop
    Image attribution tooltip
    Courtesy of Urban Outfitters
    Image attribution tooltip

    Urban Outfitters’ in-store experiential concept goes after Gen Z — first with Nike

    The apparel retailer debuted the On Rotation concept as a way to fuel discovery shaped by the generation’s favorite brands. 

    By May 19, 2025
  • people at grocery store
    Image attribution tooltip
    Getty Images
    Image attribution tooltip
    Sponsored by Quad

    The power of local: 3 reasons CPG marketers are turning to mid-market retail media

    We’re seeing rising traction for mid-market and local/regional grocers in the retail media space. Discover the three reasons why.

    By Ameet Srivastava, VP Sales, In-Store Connect by Quad • May 19, 2025
  • A rendering of Wayfair's large-format store in Yonkers, New York.
    Image attribution tooltip
    Courtesy of Wayfair
    Image attribution tooltip
    Column

    The Weekly Closeout: Kohl’s plans to refinance, Wayfair expands large-format concept

    The department store intends to refinance with a $360 million offering of new senior secured notes, while the home goods retailer said another larger store is on the horizon.

    By Retail Dive Staff • May 16, 2025