Marketing: Page 15
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Dollar General expands home offering with celebrity brands, designers
The company is focusing on affordable prices from recognizable, national brands, including Ki by Kathy Ireland.
By Tatiana Walk-Morris • June 10, 2025 -
Walmart debuts Sparky, its generative AI assistant for customers
Joining Wally, an AI assistant for merchants, Sparky will summarize reviews for customers and help shoppers plan purchases.
By Xanayra Marin-Lopez • June 10, 2025 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Walmart challenges consumer perceptions with ‘Who Knew?’ campaign
In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks following a January brand refresh.
By Jessica Hammers • June 9, 2025 -
Sponsored by Coveo
Same query, different intent: The revenue risk of irrelevant search results
How irrelevant search results are working against your bottom line.
June 9, 2025 -
Joann’s future a mystery as Michaels snaps up IP, private labels
The move comes amid growing interest in fabrics and sewing at Michaels, but it’s not clear what it means for the Joann brand.
By Daphne Howland • June 5, 2025 -
Q&A
How Stitch Fix’s brand platform is helping drive transformation
Chief Marketing Officer Debbie Woloshin speaks about artificial intelligence and staying agile in her first interview since joining the company.
By Chris Kelly • June 4, 2025 -
Nike taps McDonald’s exec for chief communications officer
Michael Gonda joins July 7 and is the latest change CEO Elliott Hill has made to the activewear brand’s leadership ranks.
By Tatiana Walk-Morris • June 3, 2025 -
Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot
The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in the active category.
By Chris Kelly • June 3, 2025 -
David’s Bridal launches Generation Tux shop-in-shops
The retailer will dedicate space to the tuxedo and suit rental company at its entire fleet by the end of the year.
By Tatiana Walk-Morris • June 2, 2025 -
Spirit Halloween cancels season opening event due to ‘supply chain challenges’
Although the specialty retailer did not say tariffs caused the cancellation, it did point to “international disruptions.”
By Kaarin Moore • June 2, 2025 -
Deep Dive
What went wrong at Target?
The mass merchant is looking to turn around falling sales and declining customer sentiment. But first, it needs to diagnose its own problems.
By Dani James • June 2, 2025 -
Nike Chief Innovation Officer John Hoke to retire
The executive, who served as the brand's first chief design officer, is exiting after more than 30 years as it works through a broader turnaround strategy.
By Dani James • May 30, 2025 -
Tariffs are likely to drive Prime Day purchases
Consumers are looking to stock up on essentials and other goods as fears of tariff-driven price increases loom, according to a recent Tinuiti survey.
By Howard Ruben • May 30, 2025 -
Sephora, Haus Labs by Lady Gaga release new campaign ahead of Pride month
In addition to the campaign, the beauty retailer is bringing back its LGBTQIA+ centric spaces within some of its stores.
By Tatiana Walk-Morris • May 30, 2025 -
Column
The Weekly Closeout: Foot Locker sales fall and GameStop makes a bitcoin play
In the lead-up to its acquisition by rival Dick’s, the athletics retailer said it saw soft traffic trends. Meanwhile, the gaming retailer’s stock fell on its latest move.
By Retail Dive Staff • May 30, 2025 -
Amazon pilots audio product summaries
Shoppers can listen to generative AI-powered audio summaries by clicking a “Hear the Highlights” button.
By Tatiana Walk-Morris • May 29, 2025 -
Crocs promotes Terence Reilly to chief brand officer
In the newly created role, the executive will oversee marketing and creative efforts for the company’s namesake brand and Heydude.
By Howard Ruben • May 27, 2025 -
Inside Poppi’s push into gaming as prebiotic soda marketing bubbles up
PepsiCo recently finalized a $1.95 billion acquisition of the brand, which has used a “community- and culture-first approach” to marketing.
By Chris Kelly • May 27, 2025 -
Nike to return to Amazon, raise prices
The sportswear giant will sell on the U.S. site after six years away. Meanwhile, prices are going up for many of its footwear products.
By Cara Salpini • May 27, 2025 -
David’s Bridal unveils Diamonds & Pearls store concept
The "store of the future" is a high-touch, tech-powered boutique and features exclusive products, a modern setting and an integration with Shopify.
By Tatiana Walk-Morris • May 22, 2025 -
Roblox brings the mall to the metaverse, and vice versa
Fenty Beauty is among the companies testing new ways to merge virtual and physical shopping experiences to produce sales.
By Aaron Baar • May 21, 2025 -
Urban Outfitters deepens Gen Z experiential strategy for back to school
A “UO Hauls” campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping graduates move out.
By Peter Adams • May 20, 2025 -
Urban Outfitters’ in-store experiential concept goes after Gen Z — first with Nike
The apparel retailer debuted the On Rotation concept as a way to fuel discovery shaped by the generation’s favorite brands.
By Kaarin Moore • May 19, 2025 -
Sponsored by Quad
The power of local: 3 reasons CPG marketers are turning to mid-market retail media
We’re seeing rising traction for mid-market and local/regional grocers in the retail media space. Discover the three reasons why.
By Ameet Srivastava, VP Sales, In-Store Connect by Quad • May 19, 2025 -
Column
The Weekly Closeout: Kohl’s plans to refinance, Wayfair expands large-format concept
The department store intends to refinance with a $360 million offering of new senior secured notes, while the home goods retailer said another larger store is on the horizon.
By Retail Dive Staff • May 16, 2025