Marketing: Page 14
-
Courtesy of Tractor Supply
Tractor Supply slashes all DEI roles, carbon-emission goals and Pride support
The retailer said it would focus on “being a good neighbor,” but the Human Rights Campaign said the decisions mean the company is “turning its back on their own neighbors.”
By Daphne Howland • June 28, 2024 -
Permission granted by Chewy
ColumnThe Weekly Closeout: Chewy plans $500M share buyback, Conn’s receives Nasdaq delinquency notice
The online pet retailer agreed to repurchase shares from its largest shareholder, while the home retailer received the notification after not filing its latest quarterly report.
By Retail Dive Staff • June 28, 2024 -
Justin Sullivan via Getty Images
Consumers splurge on cosmetics online despite inflation: report
While shoppers are trading down in categories like electronics and apparel, they’re continuing to buy luxury goods like fragrances and lipsticks, Adobe Analytics found.
By Howard Ruben • June 27, 2024 -
Courtesy of David's Bridal
David’s Bridal debuts shapewear line
The new Shapewear DB Studio collection marks the retailer’s expansion into another product category.
By Tatiana Walk-Morris • June 27, 2024 -
Courtesy of Toys R Us
Toys R Us creates first brand film to use OpenAI’s text-to-video tool
As it prepares for a major relaunch, the toy brand’s production arm is embracing generative AI tools that have become the focus of the marketing and media industries for the last few years.
By Chris Kelly • June 26, 2024 -
Courtesy of Amazon
Walmart, Target, Best Buy pile on as Amazon announces Prime Day schedule
These summer sales may offer the best deals of the season. But are they on products that consumers actually want?
By Daphne Howland • June 25, 2024 -
Courtesy of Foot Locker, Inc.
Foot Locker’s new loyalty program lets shoppers redeem points for cash, sneaker access
A new mobile app will join the refreshed FLX Rewards program later this year as the athletics retailer undergoes a major turnaround effort.
By Cara Salpini • June 25, 2024 -
Daphne Howland/Retail Dive
Target teams with Shopify to expand its marketplace
A selection of Shopify merchants, like True Classic, will join the mass merchant’s digital marketplace, with some available in stores in coming months.
By Tatiana Walk-Morris • June 25, 2024 -
Courtesy of Monos
Monos opens second retail store as it plots US expansion
The DTC luggage brand opened a store in Toronto and has plans for eight U.S. locations next year.
By Howard Ruben • June 24, 2024 -
Adam Glanzman via Getty Images
New Balance launches trade-in program in nearly 100 stores
In partnership with Archive, the brand is scaling its Reconsidered program where customers bring in gently worn footwear to receive a voucher toward their next purchase.
By Tatiana Walk-Morris • June 24, 2024 -
Courtesy of Beyond Meat
Beyond Meat launches next product in fourth generation formula lineup
The plant-based pioneer is furthering its mission to make cleaner-label products by offering new sausage varieties.
By Elizabeth Flood • June 21, 2024 -
Permission granted by Dollar General
Dollar General names Walmart vet as chief marketing officer
The retailer also announced the appointment of six others to leadership roles in merchandising, store operations and asset protection.
By Nate Delesline III • June 21, 2024 -
Courtesy of Big Lots
ColumnThe Weekly Closeout: Big Lots issues ‘going concern’ warning and Amazon ditches plastic air pillow packaging
The discount retailer said it may not meet its credit and term loan obligations, while Amazon aims to drop plastic air pillows in North American shipments by the holidays.
By Retail Dive Staff • June 21, 2024 -
Daphne Howland/Retail Dive
Macy’s kicks off summer with first campaign under new CMO
The campaign will link back to the department store chain’s July Fourth fireworks display.
By Sara Karlovitch • June 21, 2024 -
Courtesy of Camp
Family experience retailer Camp to open 2 new locations
In partnership with mall owner Simon, the interactive toy retailer will debut stores in Philadelphia and Houston.
By Kaarin Moore • June 20, 2024 -
Getty Images via Getty Images
Amazon unveils cookieless ad-targeting solution
Ad Relevance uses AI to analyze billions of browsing, shopping and streaming signals and improved addressability in testing.
By Peter Adams • June 20, 2024 -
Courtesy of SpartanNash
Private label momentum shows no signs of slowing
Even if grocery prices fall, shoppers plan to continue purchasing store brands, new research from FMI — The Food Industry Association found.
By Catherine Douglas Moran • June 20, 2024 -
Courtesy of Skims
Skims features ‘Bridgerton’ star Nicola Coughlan in latest campaign
The campaign, which was shot by Elizaveta Porodina, features the actor modeling items from the brand’s Soft Lounge collection.
By Howard Ruben • June 20, 2024 -
Courtesy of Goop
Gwyneth Paltrow’s Goop launches mascara
The product, which is priced at $28, is available on the company’s website as well as in Goop stores and retail partner locations.
By Howard Ruben • June 18, 2024 -
Courtesy of Lee and Heydude
Lee collabs with footwear brand Heydude
The line with the Crocs-owned brand includes apparel and shoes and was the denim brand’s first collaboration to launch on Amazon.
By Lara Ewen • June 18, 2024 -
Daphne Howland/Retail Dive
Beyond shakes up C-suite in quest for profitability
Bed Bath & Beyond CEO Chandra Holt has left after less than five months as the struggling e-retail conglomerate streamlines its leadership.
By Daphne Howland • June 17, 2024 -
Courtesy of Skims
Skims opens first permanent store in Washington, DC’s Georgetown neighborhood
The Kim Kardashian-founded brand will open an additional four stores in 2024 and flagship locations in New York and Los Angeles at a future date.
By Howard Ruben • June 17, 2024 -
Courtesy of Gap Inc.
Athleta buys first TV ad ahead of Paris Olympics, featuring Simone Biles
Biles and fellow Olympian Katie Ledecky, who are both members of Athleta’s Power of She collective, will also appear in digital and out-of-home creative.
By Tatiana Walk-Morris • June 17, 2024 -
Courtesy of Walmart
Walmart opens access to off-site customer journey insights for suppliers
With Digital Landscapes, Walmart is looking to help suppliers answer questions about customer journeys beyond the retailer’s website and app.
By Chris Kelly • June 17, 2024 -
Daphne Howland/Retail Dive
A year after marketing turmoil, a more subdued Pride Month
Quietest of all is Target, which took the brunt of protests in 2023, though the retailer says it stands behind the LGBTQ+ community in other ways.
By Daphne Howland • June 17, 2024
Previous
