Marketing: Page 145
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Deep Dive
12 retail execs share their goals for 2018
There are takeaways and tips aplenty from NRF's Big Show this week. Here, retail leaders share their thoughts and priorities for the year to come.
By Corinne Ruff , Laura Heller , Cara Salpini • Jan. 18, 2018 -
CPGs need emerging markets, e-commerce and partnerships in 2018
The rise of private labels is just one challenge facing consumer product goods companies in 2018, according to a new report from Deloitte.
By Daphne Howland • Jan. 17, 2018 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Deep Dive
CES 2018 in review: The biggest takeaways for marketers
Missed the annual gadget fest? No problem. We've got the lowdown on what happened in Vegas.
By Shane Schick • Jan. 17, 2018 -
Just 4% of brands are marketing 'geniuses'
But even some of the brands with good scores — like Macy's and Nordstrom — are facing strong headwinds in other areas.
By Daphne Howland • Jan. 17, 2018 -
Deep Dive
How retailers are rethinking the consumer-brand relationship
Retailers ranging from Outdoor Voices to The Home Depot are making a deeper connection with their customers — and they're using social media and social good to do it.
By Cara Salpini • Jan. 16, 2018 -
Study: Instagram influencer marketing jumped 198% in 2017
Coach, Nordstrom, Forever 21 and Lulus were some of the most active brands in the fashion and accessories category, which was the most popular industry group by posts with an #ad tag.
By Robert Williams • Jan. 16, 2018 -
CVS bans photo altering for in-store beauty brands
The drug store chain is also calling on brands such as Revlon, L'Oréal and Johnson & Johnson to follow the new standards.
By Erica Sweeney • Jan. 16, 2018 -
Retailers embracing in-store mobile, but still lack support
Store employees are increasingly being given mobile devices for in-store use, but they may not have all the apps and support needed to be successful, according to a new study.
By Dan O'Shea • Jan. 15, 2018 -
Lacoste's US stores accept Alipay to target Chinese tourists
The sportswear brand is adding the popular payments platform to select stores.
By Robert Williams • Jan. 12, 2018 -
T-Mobile opens 5th 'signature store'
Tech demos and customer perks are a start, but more retailers need to start selling their brand's experience, according to Retail Prophet Doug Stephens.
By Daphne Howland • Jan. 12, 2018 -
Facebook promises more community, fewer brand posts in significant shift
For marketers, the news means a reduction in reach on the social media network but could lead to higher-quality engagements.
By Chantal Tode • Jan. 12, 2018 -
Deep Dive
Retail Therapy: Ikea goes gaga for expecting mothers
In an attempt to target the "new parents" demographic, the Swedish retailer released an ad that gives soon-to-be-mothers a discount … but only if they pee on it.
By Cara Salpini • Jan. 12, 2018 -
Sports retailers should court women and streetwear in 2018
Some changes will cost retailers sales in the short term, according to NPD Group VP Matt Powell, and the state of the sector will get worse before it gets better.
By Daphne Howland • Jan. 11, 2018 -
Opinion
5 ways to win with Gen Z shoppers
Causes, convenience and calls to action are helping brands successfully court the youngest demographic, writes Oded Edelman of Signet Jewelers.
By Oded Edelman • Jan. 9, 2018 -
Retailers prepare for ‘the second coming of QR codes’
The technology is poised to grow, with 1.3 billion mobile QR code coupons redeemed last year and 5.3 billion expected by 2022, according to a new study from Juniper Research.
By Dan O'Shea • Jan. 9, 2018 -
Walmart could scoop up one of these 11 startups
There's plenty of speculation as to Amazon's next acquisition, but Walmart has needs too, and has shown a willingness to spend.
By Daphne Howland • Jan. 9, 2018 -
Most consumers want retail and politics to mix
The benefits could be high for those that do take a stance on important issues, according to a new study.
By Cara Salpini • Jan. 9, 2018 -
Forrester: Mobile will drive 69% of search ad growth by 2022
Google faces more competition from Amazon as smartphone users increasingly look for products directly on the online retailer's app.
By Robert Williams • Jan. 5, 2018 -
Deep Dive
Retail Therapy: In 2018, hit the gym with 'Eau De Blood, Sweat & Tears'
Equinox is hoping an odd campaign will help customers #committosomething — preferably a luxury gym membership.
By Cara Salpini • Jan. 5, 2018 -
Study: Amazon Echo owners are big spenders
Customers who use the smart speaker spend 66% more than average.
By Robert Williams • Jan. 4, 2018 -
Deep Dive
7 trends that will disrupt and define retail in 2018
From renewed investment in brick and mortar to a growing appetite for acquisitions, here's what to expect in the year ahead.
By Corinne Ruff , Ben Unglesbee , Laura Heller , Cara Salpini • Jan. 4, 2018 -
Deep Dive
NYC is marketers’ playground as out-of-home experiences swing high
From a sparkling water event that stoked the senses to a pop-up forest in Times Square, brands cavorted around the Big Apple throughout 2017.
By Natalie Black (Koltun) • Jan. 4, 2018 -
Amazon reportedly mulling CPG ads for Alexa
The company has been discussing the possibility with Proctor & Gamble and Clorox, and the move would be a big change for Alexa users.
By Daphne Howland • Jan. 3, 2018 -
Dyson opens NYC store on Fifth Avenue
The new space from the upscale appliance maker joins a host of brands opening stand-alone brick-and-mortar shops to spur engagement.
By Daphne Howland • Jan. 3, 2018 -
Deep Dive
Why beauty will continue to rule retail in 2018
From leaders Sephora and Ulta to relative newcomers Glossier and Birchbox, beauty is killing other sectors. Here's how.
By Cara Salpini • Jan. 2, 2018