Marketing: Page 144
-
Pirch launching high-end shop-in-shops
The appliance company's THG Paris boutiques will open in three Southern California showrooms this spring, and will likely attract consumers despite the company's new pivot to the construction and design trades.
By Daphne Howland • Feb. 6, 2018 -
Deep Dive
The final score: Meet the advertising winners and losers from Super Bowl 2018
Advertising's big night included some surprises, celebrity hijinks and, yes, a win for Amazon's Alexa.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 5, 2018 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Opinion
What does ‘mobile’ actually mean in the affiliate world?
Determining the best strategy for a company requires defining what "mobile" means for your business, writes Acceleration Partners's Matthew Wool.
By Matthew Wool • Feb. 5, 2018 -
Macy's launches 'modest' apparel line
The "Verona" collection springs from the department store's minority- and women-owned business development program founded in 2011 to further vendor diversity.
By Daphne Howland • Feb. 5, 2018 -
Deep Dive
30 minutes with retail’s top executives
In this executive interview series, Retail Dive talks with industry thought leaders about everything from marketing strategy to in-store technology and the future of retail.
By Retail Dive Staff • Updated April 21, 2022 -
Guess shares sink over sexual harassment claim
Former "Guess Girl" Kate Upton tweeted the explosive claim as the company introduced a new brand rep, Jennifer Lopez.
By Daphne Howland • Feb. 2, 2018 -
Deep Dive
Retail Therapy: How Nutella drove the French nutty
Apparently starting a riot is simple: just drop the price of gooey chocolate hazelnut spread by 70% and shoppers will do the rest.
By Cara Salpini • Feb. 2, 2018 -
Facebook ads cost 43% more in Q4 as users spent less time on site
Several changes to which content users see are already having a significant impact on the social network.
By Chantal Tode • Feb. 1, 2018 -
Amazon Treasure Truck rolls into Whole Foods parking lots
After a debut in 2016 that kept its wheels rolling mostly in Seattle, Amazon is expanding the mobile retail pop-up nationwide.
By Daphne Howland • Jan. 31, 2018 -
Deep Dive
Why the Super Bowl is a touchdown for retail
Grocery probably gained the most from the Eagles-Patriots matchup, but apparel sales and ad campaigns still scored.
By Cara Salpini • Jan. 31, 2018 -
Macy's exits Plenti loyalty program
The multi-retailer program, run by American Express, is in discussions with the remaining partners about its future.
By Daphne Howland • Jan. 31, 2018 -
Deep Dive
Out of the ashes: 8 brands that found life after retail death
Retail brands bought out of bankruptcy can have a second life as an e-tailer or a product label. But will the afterlife of these retailers last forever?
By Ben Unglesbee • Jan. 30, 2018 -
Study: 63% of Americans say the Super Bowl is ill-suited for political messages
Millennials are more open to controversial statements during the game, with 51% saying it's a "very appropriate" or "somewhat appropriate" venue.
By Erica Sweeney • Jan. 30, 2018 -
Zara launches pop-up dedicated to digital sales
The temporary store at Westfield Stratford in London features technology like RFID, mirrors that recommend products and mobile devices to speed ordering and returns.
By Daphne Howland • Jan. 29, 2018 -
Apple woos retailers with new mobile features
Merchants, including Lowe's, have been testing the new functions, including the long-awaited Business Chat and expanded ARkit capabilities.
By Dan O'Shea • Jan. 29, 2018 -
Deep Dive
Retail Therapy: Ralph Lauren raises an overpriced torch to the Olympics
Making the country’s Olympic uniforms has its benefits … like being able to charge $125 for a cotton bandana.
By Cara Salpini • Jan. 25, 2018 -
Gap launches 'Logo Remix' collection with original film and music
The brand is launching a nostalgia-heavy campaign ahead of the Grammys to remind consumers of its iconic place in Americana.
By Erica Sweeney • Jan. 25, 2018 -
3 retail tech startups to watch
Innovations involving messaging, augmented reality and AI took center stage at RILA's Retail CEO Forum this week, earning three young companies awards.
By Dan O'Shea • Jan. 24, 2018 -
Study: Political polarization, social activism cause major shift in customer loyalty
Brand Keys found that the presidential election and its aftermath have created far more value-infused and complicated paths-to-purchase for consumers.
By Erica Sweeney • Jan. 23, 2018 -
Why Nike, Mars and others are taking influencer marketing in-house
More brands are shunning third parties and creating internal teams to gain greater control over campaigns and talent, according to a Digiday report.
By Erica Sweeney • Jan. 23, 2018 -
Podcast
Conversational Commerce: 5 trends to watch in 2018
The Retail Dive team huddled up in the podcast studio at NRF's Big Show to break down how the role of brands, technology and more will define the year ahead.
By Corinne Ruff • Jan. 22, 2018 -
Abercrombie & Fitch launches unisex kids line
The retailer's new "Everybody Collection" incorporates popular trends across genders, complete with a single size system.
By Daphne Howland • Jan. 22, 2018 -
Sponsored by OSF Global Services
How retail omnichannel delivers a cohesive, seamless journey
Retail experiences can deliver a wow factor that can make buyers lives easier- further endearing them to a brand and increasing sales.
Jan. 22, 2018 -
Deep Dive
Retail Therapy: Balenciaga brings back the 80s with $195 scrunchie
As if that wasn’t enough, this week also delivered a $250 beer-concealing jacket and luxury outerwear for dogs.
By Cara Salpini • Jan. 19, 2018 -
Sponsored by StoreMatch
How retailers are avoiding the sixty-million dollar mistake
Retail may be recovering, but not every national brand has been able to keep pace.
By Devin Arnold • Jan. 19, 2018