Marketing: Page 143
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Patagonia doubles down on political activism
The outdoor gear brand recently launched a digital platform for consumers and organizations to support grassroots environmental causes.
By Daphne Howland • Feb. 22, 2018 -
Target debuts 'eclectic' home brand Opalhouse
The big-box retailer is doubling down on what it has always done best — curated fashionable styles that don't break the bank — and private label is key.
By Corinne Ruff • Feb. 21, 2018 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Deep Dive
How Museum of Ice Cream gives customers a taste for experiential retail
The popular locations are filled with colorful, sensory-driven installations that encourage customers to interact with both the physical space and the staff.
By Cara Salpini • Feb. 21, 2018 -
Wayfair among early adopters of Facebook 3-D image posting
The online furniture company is providing an early case for how retailers might use the new capability to reach customers.
By Dan O'Shea • Feb. 21, 2018 -
Ralph Lauren tops Amazon, Target in Olympic mentions
Of the top retailers mentioned on social media so far, Ralph Lauren came in highest with a 38% share, while Walmart logged just 4%, according to Digimind.
By Cara Salpini • Feb. 21, 2018 -
When one won't do: More consumers are paying for Prime and Costco memberships
There is now a significant overlap in customers who see value in spending the extra money to access each retailer's unique format and products.
By Erika Kincaid • Feb. 21, 2018 -
Amazon gives Prime members 5% back on Whole Foods purchases
The discount is the latest addition to the e-tailer's Prime Rewards Visa Card, which also offers 5% back on Prime purchases and 2% back at restaurants and gas stations.
By Dan Alaimo • Feb. 21, 2018 -
Nike’s Air Jordan pre-release on Snapchat sells out in 23 minutes
The athletic wear company is the first brand to sell products on the social media app, which could be a game changer for mobile commerce.
By Robert Williams • Feb. 20, 2018 -
Automat creates online hive for beauty sector chatbots
The new Beauty.bot site is an online resource for everything anyone wants to know about the beauty sector's ongoing embrace of messaging-based apps.
By Dan O'Shea • Feb. 16, 2018 -
Deep Dive
Retail Therapy: 6 Valentine's Day gifts to break your heart
These products were so awful — and, in some cases, so awfully good — that they’re sure to put you into cardiac arrest.
By Cara Salpini • Feb. 16, 2018 -
J. Crew to partner with WeWork
The retailer will open pop-ups at several WeWork locations and host panel discussions with the shared office space company.
By Daphne Howland • Feb. 15, 2018 -
The RealReal opens Las Vegas pop-up shop
Resale e-commerce is booming, and the luxury consignment e-tailer has snagged the upscale end of the market as it dabbles in brick and mortar.
By Daphne Howland • Feb. 15, 2018 -
Deep Dive
Why generational marketing could send retailers back to the drawing board
While there's generally some truth in stereotypes, retailers that rely on generational marketing alone could be missing out on both the channels and customers they should be targeting.
By Cara Salpini • Feb. 14, 2018 -
Selfridges aims for a knockout with in-store boxing ring
No doubt the U.K. department store is hoping to beat rivals to the punch by creating a destination beyond shopping.
By Daphne Howland • Feb. 14, 2018 -
Diesel launched a pop-up shop selling 'fake' products
Thanks to a marketing stunt, NYC shoppers last week might have found a fake pair of Diesel jeans with a correctly spelled label, and an authentic pair with a misspelled one.
By Daphne Howland • Feb. 13, 2018 -
Deep Dive
7 retail execs envision the future of stores
Executives from Best Buy, The Home Depot and MM.LaFleur share their visions for the future of retail at Future Stores Miami.
By Corinne Ruff • Feb. 13, 2018 -
Lucky Brand to offer private label credit card
A great majority of U.S. consumers, including millennials, have store-branded cards in their wallets and say they're more likely to shop at that retailer because of it.
By Daphne Howland • Feb. 12, 2018 -
L.L. Bean pulls the plug on lifetime return policy
The outdoor retailer's liberal return policy has been abused in recent years, causing the company to put an end to the generous policy.
By Daphne Howland • Feb. 12, 2018 -
Forrester: What CMOs can learn from Amazon's success
Marketers should build "entangled customer relationships," as the e-commerce giant does through emotion-driven interactions before, during and after purchasing moments.
By Erica Sweeney • Feb. 9, 2018 -
Deep Dive
Retail Therapy: For the love of Big Macs
McDonald’s is celebrating Valentine’s Day by giving away a diamond-encrusted "Bling Mac" ring … worth $14,000.
By Cara Salpini • Feb. 8, 2018 -
Deep Dive
Will the Olympic torch burn brightly for retailers?
The Winter Olympics offer exciting opportunities for some deep-pocketed brands, but many merchants could be left out in the cold.
By Cara Salpini • Feb. 8, 2018 -
Opinion
5 ways for brands to inspire customer loyalty in 2018
You can't deliver the best value for your customer unless you understand them and their needs, writes Brian Shimmerlik, CEO of Vengo.
By Brian Shimmerlik • Feb. 7, 2018 -
Boston Proper rebrands as 'Beyond Proper by Boston Proper'
"Simply put, we’re not from Boston," the Florida-based women's apparel retailer said. "Never have been."
By Daphne Howland • Feb. 7, 2018 -
Report: AmEx's Plenti program faces rocky future as Macy's, other retailers flee
With an "asymmetrical" redemption system and unstable leadership, the loyalty program appears to be on its way out if it doesn't restructure soon.
By Erica Sweeney • Feb. 6, 2018 -
Macy's plans pop-ups to amplify discovery
The retailer's "The Market @ Macy's" concept resembles New York City's Story, Chicago's Pop Box and Nordstrom's "Pop-In" efforts.
By Daphne Howland • Feb. 6, 2018