Calvin Klein, H&M and Nike among most LGBTQ-friendly brands

Over half of marketers allocate between 0% to 4% of their marketing campaigns to LGBTQ consumers each year, according to a study.

By Erica Sweeney • March 14, 2018

Macy's unveils 'The Edit,' launches a beauty box

The retailer is shuttering stores at a rapid clip, but is also besting peers in many aspects of apparel merchandising.

By Daphne Howland • March 14, 2018

Explore the Trendline➔

The latest in experiential retail

From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

By Retail Dive staff

Dick's foot traffic rises 3.7% after gun ban

In particular, the outdoor retailer saw nearly an 8% increase in blue states the weekend after announcing it would stop selling assault-style rifles, according to data from Reveal Mobile.

By Cara Salpini • March 13, 2018

West Elm partners with artists to roll out 'Local Experiences'

The retailer is expanding local collaborations with the launch of artisan workshops in five cities.

By Daphne Howland • March 13, 2018

360-degree VR ads have 300% higher click-through rates

An increasing component of retailers' marketing plans are 360-degree virtual reality ads, which according to OmniVirt are measurably more effective than traditional two-dimensional ads.

By Dan Alaimo • March 13, 2018

Study: 34% of Gen Zers are leaving social media

The group holds paradoxical views of social media: 41% report it makes them feel anxious, sad or depressed, but 77% see more benefits than drawbacks.

By Erica Sweeney • March 12, 2018

Sephora lines up largest accelerator yet

The beauty retailer disrupted department stores years ago and "Sephora Accelerate" helps ensure it doesn't get staid.

By Daphne Howland • March 12, 2018

Retail Therapy: Pizza Hut's Pie Tops are 'fresh' out of the oven

It's the second year in a row for the fast food joint's pizza-inspired sneakers, and customers are already clamoring for a piece of the pie.

By Cara Salpini • March 9, 2018

REI's #OptOutside boosts in-store foot traffic 3.6x with digital OOH

Though the campaign is about closing stores in favor of the outdoors on Black Friday, it ultimately brought more people in to shop with some help from Vistar Media and LiveRamp. 

By Erica Sweeney • March 8, 2018

Walmart's A-list Oscar night was all about 'The Box'

For its second year of short films during the Academy Awards, "The Box" became a star, and a true symbol of its war with Amazon.

By Daphne Howland • March 6, 2018

Amazon ad growth could form 'triopoly' with Facebook, Google

The e-tailer is growing its share of ad spend as more marketers gravitate to the platform. 

By Cara Salpini • March 6, 2018

Kmart releases new Adam Levine line amid store closings

But Kmart conducted a recent survey that uncovered a tough truth: Many consumers aren't looking for for celebrities or apparel to help them define their identity.

By Daphne Howland • March 6, 2018

Nordstrom to sell Anthropologie home goods

The partnership could help Nordstrom win back some market share that department stores have lost to specialty and mass merchants. 

By Daphne Howland • March 6, 2018

The Children’s Place and Gymboree: A tale of two specialty retailers

One invested in inventory technology, assortment and e-commerce. The other went bankrupt. What can the two children's apparel retailers teach retailers?

By Ben Unglesbee • March 5, 2018

Olay boosts engagement 20% with influencer skincare challenge

The beauty brand boosted awareness and Google searches, but missed an opportunity to drive sales on Walmart's website.

By Robert Williams • March 5, 2018

How Indochino custom fits landing pages to drive foot traffic

The made-to-measure suit brand invests in paid social to drive awareness, but the challenge was to talk about its quickly growing array of showrooms on a local level.

By Dianna Christe • March 5, 2018

Retail Therapy: Neiman Marcus banks 'a milli' on Lil Wayne collection

The famous rapper launched a "Young Money" line with the luxury department store that’s way hotter — and cheaper — than its usual fare.

By Cara Salpini • March 2, 2018

Walmart is closing the online grocery price gap with Amazon

A new study from Profitero finds a 1.8% price difference in the key category, further highlighting the fierce battle between the two industry titans.

By Dan Alaimo • March 1, 2018

Study: Voice shopping will surge 1,900% by 2022

Amazon is poised to dominate the emerging space with the largest market share, which is currently more than twice that of its nearest competitor Google.

By Robert Williams • March 1, 2018

Is activist advertising the new frontier?

Increasingly, retailers are taking a stance on social and political issues — and scoring customers at the same time. Here's who's doing it best.

By Cara Salpini • Feb. 28, 2018

Nordstrom deepens ties with fashion blogger Arielle Charnas

A new brand launching this fall takes its name from Charnas' "Something Navy" blog and follows a successful capsule collection three years ago.

By Daphne Howland • Feb. 27, 2018

Nordstrom, Sephora, Amazon rank highly on personalized marketing

In a recent ranking by Go-to-Market Pros, those retailers were voted by their peers as the best at using personalization for marketing initiatives.

By Dan Alaimo • Feb. 23, 2018

Target debuts Cat & Jack baby box subscription service

These days nearly everyone is getting into the subscription game, and it's Target's turn to play with one of its most popular private label brands.

By Corinne Ruff • Feb. 23, 2018

Retail Therapy: Nike takes a well-placed kick at the sneaker market

The athletics brand released a whole line of bland, white shoes and told customers to do the rest … and they loved it.

By Cara Salpini • Feb. 23, 2018

Gap launches limited-edition collection with Sarah Jessica Parker

It's not altogether surprising that the struggling brand is pairing with a celebrity it worked with during a more prosperous time.

By Daphne Howland • Feb. 23, 2018