Marketing: Page 13
-
Courtesy of Tractor Supply
Deep DiveTractor Supply may have thought it solved a big problem. Now it has a few more.
The retailer retreated from its diversity and climate goals after an “anti-woke” protest on social media — and ignited a backlash.
By Daphne Howland • July 11, 2024 -
Daphne Howland/Retail Dive
Macy’s launches July sale with focus on loyalty members
The department store is the latest to add a summer sales event following Amazon’s Prime Day announcement.
By Tatiana Walk-Morris • July 11, 2024 -
Courtesy of E.l.f. Beauty
Naturium lands in Ulta Beauty
The skin care brand will have 46 products available in over 1,400 of the beauty retailer’s stores.
By Howard Ruben • July 11, 2024 -
Courtesy of being
New inclusive hair care brand Being launches at Walmart
Monday Haircare and Osāna Naturals founder Jaimee Lupton debuted her latest brand at the retailer in-stores and online.
By Xanayra Marin-Lopez • July 11, 2024 -
Courtesy of Etsy
Etsy addresses anxiety over AI, mass manufacturing with new brand mission
Real Etsy sellers are highlighted in ads that complement policy changes that aim to more strongly enforce a human touch on products.
By Peter Adams • July 10, 2024 -
Justin Sullivan via Getty Images
Hasbro’s early adoption of Prime Video ads helps reel in new buyers
Successful campaigns for Peppa Pig and Play-Doh lend credence to Amazon’s bigger pitch around its upper-funnel advertising capabilities.
By Peter Adams • July 10, 2024 -
Courtesy of Amazon
Amazon debuts all-new Echo Spot ahead of Prime Day
The smart alarm clock comes with “better visuals and improved audio quality” from its original device, according to the company.
By Tatiana Walk-Morris • July 9, 2024 -
Cara Salpini/Retail Dive
Customers want rewards and exclusive perks from loyalty programs, survey finds
Shoppers want the ability to earn rewards points towards discounts, bonuses or exclusive merchandise, according to Snappy.
By Kristen Doerer • July 9, 2024 -
Courtesy of Vineyard Vines
Vineyard Vines teams up with Jeep on capsule collection
The collection, which is available in select Vineyard Vines stores as well as on its website, consists of hats, sweatshirts, shirts and shorts.
By Howard Ruben • July 9, 2024 -
Daphne Howland/Retail Dive
Best Buy Canada to open 167 small-format stores
The electronics retailer will enter new communities under a partnership with Bell Canada, which will be responsible for store operating and labor costs.
By Nate Delesline III • July 8, 2024 -
Courtesy of Glossier
Glossier inks partnership with USA Basketball Women’s National Team
The beauty brand in March expanded its partnership with the WNBA, which initially launched in 2020.
By Howard Ruben • July 3, 2024 -
Permission granted by Hoka
Hoka’s latest avian-themed ads look to shore up favor among runners
Establishing a stronger connection to runners comes as legacy rivals like Nike have seen their foothold in the community slip.
By Peter Adams • July 3, 2024 -
Courtesy of Framebridge
Framebridge opens first store in Texas
The location in Austin marks the DTC framing company’s 23rd store nationwide.
By Howard Ruben • July 2, 2024 -
Courtesy of E.l.f. Beauty
E.l.f. tests real-world commerce on Roblox via Walmart tech
Users can purchase a variety of physical products at a virtual kiosk within the beauty marketer’s existing E.l.f. Up! experience.
By Jessica Deyo • July 2, 2024 -
Courtesy of M.M. LaFleur
M.M. LaFleur’s CEO on the brand’s evolution and relaunching a store fleet
It’s been years since M.M. LaFleur shuttered its subscription service and closed all its stores. Now it’s recommitting to both.
By Cara Salpini • July 2, 2024 -
Courtesy of Target
Target relaunches Auden intimates and sleepwear private label
The retailer has recently introduced new in-house brands and relaunched or expanded several of its most popular ones.
By Nate Delesline III • July 1, 2024 -
Courtesy of Joann
Joann launches Gen Z-focused brand campaign
A key element of the craft retailer’s first major post-bankruptcy initiatives will involve leveraging influencer relationships.
By Nate Delesline III • July 1, 2024 -
Daphne Howland/Retail Dive
Kohl’s latest to compete with Prime Day
This month the department store is holding a sales event right after its “Summer Cyber Deals.”
By Daphne Howland • July 1, 2024 -
Courtesy of Sam's Club
Gen Z, millennials drive membership growth at Sam’s Club
Walmart CFO John David Rainey said the digital experience at the club retailer resonates with that cohort.
By Kaarin Moore • July 1, 2024 -
Courtesy of Saks FIfth Avenue
Saks Fifth Avenue expands standalone Fifth Avenue Club locations
The retailer is increasing the presence of its luxury personal shopping and styling service locations into major markets this year.
By Tatiana Walk-Morris • July 1, 2024 -
Permission granted by Pinterest
Sponsored by PinterestFrom inspiration to purchase: High action holiday shoppers dial up spend on Pinterest
The holidays are the time to splurge on new goods and experiences, and Pinterest is where consumers come to do just that.
July 1, 2024 -
Courtesy of Away
Away expands into softside luggage
After making a name for itself selling hardshell suitcases, the DTC luggage brand is expanding to capture what it says is 50% of the luggage market.
By Howard Ruben • June 28, 2024 -
Photo Illustration by Drew Angerer via Getty Images
TikTok Shop to discount ‘thousands’ of items during sales event
The social media platform is following Amazon’s lead with its own Deals for You Days this July.
By Tatiana Walk-Morris • June 28, 2024 -
Courtesy of Tractor Supply
Tractor Supply slashes all DEI roles, carbon-emission goals and Pride support
The retailer said it would focus on “being a good neighbor,” but the Human Rights Campaign said the decisions mean the company is “turning its back on their own neighbors.”
By Daphne Howland • June 28, 2024 -
Permission granted by Chewy
ColumnThe Weekly Closeout: Chewy plans $500M share buyback, Conn’s receives Nasdaq delinquency notice
The online pet retailer agreed to repurchase shares from its largest shareholder, while the home retailer received the notification after not filing its latest quarterly report.
By Retail Dive Staff • June 28, 2024
Previous
