Marketing: Page 139
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Column
Retail Therapy: Grocery chain blows the whistle on bad tunes
French grocer Monoprix struck the right chord with shoppers by proving how delivery is the answer to one of the greatest ills of our time — bad music.
By Cara Salpini • April 27, 2018 -
Apps and social media platforms lack brand intimacy
The category has a Brand Intimacy Quotient of 18, well below the industry average of 27.1, according to the MBLM.
By Erica Sweeney • April 26, 2018 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Outdoor Voices releases AR app and running collection
The retailer's OV Trail Shop augmented reality app lets customers shop for activewear items directly from designated running trails.
By Daphne Howland • April 25, 2018 -
Toys R Us no longer accepting gift cards, but Kmart will
The struggling retailer is jumping at the chance to drive traffic from the toy retailer's demise.
By Daphne Howland • April 25, 2018 -
Macy’s email campaign nets a 6% reactivation rate
A fourth quarter email campaign boosted active subscribers, open and click-through rates, and resulted in increased online and in-store sales.
By Dan Alaimo • April 25, 2018 -
Deep Dive
Why social commerce isn’t #trending yet
The channel has plenty of potential with young consumers, but disposable income in that demographic is low and retailers have yet to tackle issues of convenience.
By Cara Salpini • April 24, 2018 -
Study: More than half of consumers have purchased through social media
Those who do purchase online, whether through social media or through a retailer's website, are looking for in-depth product info, according to a study by Avionos.
By Dan O'Shea • April 24, 2018 -
Deep Dive
In search of the real J. Peterman
"Seinfeld," Oprah, venture capital, bankruptcy: Catalog retailer John Peterman has endured everything the world has thrown at him. Can his company survive the digital era and the aging of its customers?
By Ben Unglesbee • April 24, 2018 -
#MeToo is hurting the Victoria's Secret brand
Branding insights firm YouGov pins the retailer's troubles on the women's empowerment movement, but the rise of fitness and the increasing importance of fit may also be factors.
By Daphne Howland • April 23, 2018 -
Column
Retail Therapy: The 'Loo-uis Vuitton' is here to flush $100K down the toilet
The luxury toilet, made from scraps of Louis Vuitton bags, makes a trip to the bathroom look a lot more like a trip to the royal throne.
By Cara Salpini • April 20, 2018 -
Adidas, Coty try on Snapchat’s new AR shopping tool
Marketers can now take advantage of AR's engagement potential and combine this with the ability to make a purchase.
By Chantal Tode , Robert Williams • April 19, 2018 -
Hudson's Bay replaces marketing chief after just 5 months
Bari Harlam was named chief marketing officer this week, replacing Milton Pappas, who had been appointed to the role in November.
By Daphne Howland • April 19, 2018 -
Wayfair debuts its own sales holiday
'Way Day' falls on April 25 this year and commences 24 hours of Black Friday-level and door-buster deals every six hours, the company said.
By Daphne Howland • April 19, 2018 -
Only 32% of shoppers find loyalty rewards relevant
Customers are also looking for more personalization and immediacy from loyalty programs, according to a new study by Oracle.
By Cara Salpini • April 18, 2018 -
Amazon's app goes abroad with new international shopping feature
Consumers can browse more than 45 million items in their preferred language and currency and more easily move items through customs.
By Robert Williams • April 18, 2018 -
Starbucks will close all stores for a day of racial bias training
The company, which bills itself as an ethical employer, was put on its back foot by what CEO Kevin Johnson calls the "reprehensible" arrest of two black men at one of its stores.
By Kathryn Moody • April 18, 2018 -
Foot Locker taps creative community for real-world and digital activations
A new campaign features an art gallery pop-up and a music video inspired by two new Nike Air Max Plus sneakers.
By Erica Sweeney • April 18, 2018 -
Nike loses second executive in two days
Greg Thompson, Nike's vice president of footwear, is the latest exec to walk out the door, preceded by Antoine Andrews, Trevor Edwards and Jayme Martin.
By Cara Salpini • Updated April 19, 2018 -
Bark releases 'Chews your own adventure' chatbot
The pet retail company is using the 'dog bot' text adventure to help promote a new line of toys and treats at Target.
By Dan O'Shea • April 18, 2018 -
Plenti program to shut down in July
The end seemed near in January when Macy's abandoned Plenti for its own new loyalty scheme, but in truth the coalition never really caught on.
By Daphne Howland • April 18, 2018 -
Express plugs into in-store tech at NYC location
The retailer is turning the location into a lab to try out new technology including reserved fitting rooms stocked with online selections.
By Dan O'Shea • April 16, 2018 -
H&M reveals collaboration with Moschino on Instagram Live
The retailer hosted a live chat between supermodel Gigi Hadid and designer Jeremy Scott that aired at Coachella and on @hm.
By Robert Williams • April 16, 2018 -
Deep Dive
Retail Therapy: It ain't over till the Walmart kid yodels
Boys who break out into a yodel in the aisles of a big-box retailer don't come around every day, so Walmart is milking Mason Ramsey for all the brand capital he's worth.
By Cara Salpini • April 13, 2018 -
Macy’s tops rivals as online apparel destination
As a general merchandiser, Amazon continues to gain traffic online.
By Daphne Howland • April 13, 2018 -
B8ta's new platform helps brands open flagship stores
Having created stores-within-stores, the company goes one better with "Built by b8ta," a new platform to build and launch locations.
By Dan O'Shea • April 11, 2018