Macy’s steps into summer with new Instagram look, dedicated men’s page and more

The retail brand is continuing its work with the creator network Tongal to make its social video efforts shoppable and shareable by influencers. 

By Erica Sweeney • May 16, 2018

YouCam drives personalized beauty consultations with live advisers

The beauty consultants can display looks and products virtually on themselves or on the face of callers, as well as helping them find and shop for products.

By Robert Williams • May 15, 2018

Explore the Trendline➔

The latest in experiential retail

From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

By Retail Dive staff

Barney's reprises 'The Drop' in LA

The previous collaboration between the upscale department store and fashion streetwear company Highsnobiety attracted many young fans in New York.

By Daphne Howland • May 15, 2018

Sephora expands clean beauty label

The specialty beauty retailer broadened the list of "formulated without" ingredients and increased the number of brands sold under the label.

By Cara Salpini • Updated July 15, 2019

Retail Therapy: Nike's shoe treadmill takes a step in the wrong direction

While the company was filing a patent for tech that helps shoppers put on shoes, Kanye West was evidently ripping off its old designs.

By Cara Salpini • May 11, 2018

IAB: Mobile drives digital ad spend to all-time high of $88B

Marketers are for the first time investing more in phone screens than TV screens, the trade group found. 

By Erica Sweeney • May 11, 2018

DSW restructures loyalty program

The shoe retailer updated the rewards program to better reflect the needs and wants of its customers, who gave feedback on what they wanted to see.

By Daphne Howland • May 10, 2018

Best Buy debuts new look and messaging

The campaign emphasizes customer service as the electronics chain embarks on a new phase of growth — opening stores and partnering with Amazon. 

By Daphne Howland • May 10, 2018

Macy's extends Star Rewards beyond store card holders

The department store retailer recently revamped its loyalty program and is now trying to expand its reach.

By Daphne Howland • May 10, 2018

Has Nike hit peak crisis yet?

After the loss of four more top executives, the culture at Nike is under continued scrutiny. How the situation is handled could impact brand loyalty, trust and the bottom line.

By Cara Salpini • May 9, 2018

Shopify to open brick-and-mortar store for retail clients

The company is slated this year to open a store for stores that will help it connect in-person with retail customers.

By Dan O'Shea • May 8, 2018

Report: Amazon exits Google Shopping campaigns

The e-commerce giant's disappearance from the increasingly important visual search format could open an opportunity for retailers to strengthen their position.

By Chantal Tode , Erica Sweeney • May 8, 2018

How Macy’s and IBM tackle ‘thumb scrolling’ on digital video

Standing out on mobile and social channels demands visually compelling work but also a clear strategy behind the creative, marketers said Monday at the IAB's Digital Video Symposium.

By Peter Adams • May 8, 2018

Gen Z’s need for speed and how retailers can keep up

The two youngest generations aren't necessarily the same, but they do have a lot in common: in particular, a taste for Amazon, Nike and social commerce.

By Cara Salpini • May 8, 2018

Bonobos touts range of size offerings with new campaign

The effort, reportedly the brand's costliest to date, includes video projections on buildings in Austin and Chicago and a seven-minute documentary. 

By Erica Sweeney • May 8, 2018

J.C. Penney taps Shaquille O'Neal for Big & Tall campaign

The TV campaign is just the department store's latest move to highlight its Big & Tall men's apparel offerings.

By Daphne Howland • May 8, 2018

Retail Therapy: May the 4th be with retailers' Star Wars promotions

The force might be better employed by helping retailers find the flaws in their promotions than by helping Rey find herself.

By Cara Salpini • May 4, 2018

RetailMeNot arms retailers with in-store cash back offers

Through the company's mobile app, shoppers at stores like Macy's, Kohl's, Sephora and others can now start getting cash back offers in stores.

By Dan O'Shea • May 3, 2018

Digital sales up 15%, but social media impact stalls

Online sales continued double-digit growth in the first quarter with mobile driving 60% of traffic, reports Salesforce.

By Dan Alaimo • May 3, 2018

How Gen Z is driving a cultural shift in retail branding

Retailers need to embrace change, the kind that starts from within, if they're to engage today's shopper, writes Meredith Ferguson of TMI Strategy.

By Meredith Ferguson • May 2, 2018

Tommy Hilfiger examines life of a Formula One star with docuseries

"#WhatsYourDrive" folllows brand ambassador Lewis Hamilton, with new episodes released in line with the 2018 Formula One World Championship Race calendar. 

By Erica Sweeney • May 2, 2018

J.C. Penney and Lionel Richie say 'Hello'

The retailer continues to revamp bedding and home with a new line from the Grammy award-winning singer and songwriter.

By Daphne Howland • May 1, 2018

Toys R Us still has a chance to save some US stores

The investment firm buying the retailer's Canadian business is reportedly interested in select units, while MGA's CEO Isaac Larian, plans "to continue the fight to save Toys R Us in the U.S."

By Ben Unglesbee • April 30, 2018

Amazon's ad business jumps in Q1, becomes 'multi-billion dollar' program

Ad sales growth appears to be accelerating, with the company's "other" revenues up 72% for the quarter. 

By Erica Sweeney • April 30, 2018

Starbucks will spotlight afternoons to win more loyalty members

About half of volume sold in the afternoon is to customers who are not members of the My Starbucks Rewards program. 

By Erica Sweeney • April 30, 2018