Marketing: Page 140
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Brookstone opens up stores to inventors
The gadget retailer is partnering with store analytics firm RetailNext to help makers and entrepreneurs develop new products.
By Daphne Howland • April 11, 2018 -
REI to enforce sustainability standards for vendors
By 2020, the outdoors retailer said that the more than 1,000 brands it sells must follow newly released product sustainability standards.
By Cara Salpini • April 10, 2018 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Study: Puma tops brands for most 'talkworthy' marketing
Surprisingly, some brands with active marketing efforts like Aveeno came up short for online buzz due to a lack of shareable content.
By Erica Sweeney • April 10, 2018 -
Deep Dive
Can Amazon and its marketplace rivals fix their counterfeits problem?
Counterfeiting could soon be a $1 trillion criminal enterprise. As fakes proliferate online, the government is taking notice and brands are taking their arguments public — and to court.
By Ben Unglesbee • April 9, 2018 -
Nine West wins $300M bankruptcy loan and a bid for flagship brand
Authentic Brands, which recently picked up Nautica, has offered $200 million for Nine West's flagship intellectual property, while the remaining business would be taken over by lenders.
By Ben Unglesbee • April 9, 2018 -
Adidas will create 30K videos at the Boston Marathon — 1 for each runner
The personalized videos will be created using radio-frequency identification chips attached to bibs and be available just hours following the race.
By Erica Sweeney • April 9, 2018 -
Deep Dive
Retail Therapy: WArby's April Fools' prank fails to catch the eye
On April 1st, many retailers were funny and many retailers tried to be funny, but REI's ZipAll takes the jester's crown this year.
By Cara Salpini • April 6, 2018 -
Starbucks debuts voice ordering on Samsung’s Bixby in Korea
Bixby lets customers place an order and pay through voice recognition in the My Starbucks Rewards app.
By Robert Williams • April 6, 2018 -
Opinion
In the Toys R Us void, toy makers should target grocery
As the massive toy retailer winds down, producers can fill the gaps in their profit-and-loss statements by targeting supermarkets, writes Tim Hall, CEO of research firm Simporter and former Hasbro executive.
By Tim Hall • April 5, 2018 -
Target calls on Google for first voice-activated coupon
The companies' partnership continues to deepen as they compete against Amazon.
By Natalie Black (Koltun) • April 4, 2018 -
Opinion
10 retailers leading the way in AR
Ikea, Anthropologie and Lowe's are among those adopting the immersive tech as it quickly catches on, writes Michael Quoc, CEO and founder of Dealspotr.
By Michael Quoc • April 4, 2018 -
The North Face pledges equal representation for women in ads
The Move Mountains initiative also celebrates female explorers through short films and includes a multi-year outdoor adventure partnership with Girl Scouts of the USA.
By Erica Sweeney • April 4, 2018 -
Deep Dive
After Amazon Go’s launch, retailers renew focus on how mobile shapes in-store shopping
Walmart and Nike are ramping up their mobile strategies, but will the Go model become the new gold standard for retail?
By Natalie Black (Koltun) • April 3, 2018 -
Toys R Us shuts down e-commerce operations
The bankrupt toy retailer is no longer open for business online and is instead redirecting customers to its closeout sales at stores — which themselves are provoking some grumbling.
By Ben Unglesbee • April 3, 2018 -
L'Occitane hits the road with traveling pop-up
L'Occi Truck will travel cross-country from April to October, and the retailer hopes it will spur better customer engagement and user-generated content.
By Daphne Howland • April 3, 2018 -
Walmart pulls Cosmo from checkout aisle
The conservative advocacy group that had lobbied for the move declared it a #MeToo victory Wednesday, but many feminists decried it.
By Daphne Howland • March 29, 2018 -
Online traffic to major shopping sites dipped over the holidays
Many top online shopping sites saw traffic decline in the final quarter of 2017, translating to about 117 million fewer shopper visits per month, according to SimilarWeb.
By Dan O'Shea • March 28, 2018 -
Apple ties education push to its community-focused retail revamp
The technology company followed up the product launch with an in-store event to highlight its ongoing transformation from retail space to community gathering place.
By Dan O'Shea • March 28, 2018 -
Barnes & Noble debuts book discovery social network and app
Brad Meltzer is the first to be featured in the app's "asked by an author" section, where readers can chat with writers and ask questions.
By Robert Williams • March 28, 2018 -
Office Depot shelves went without Sharpies after vendor spat
Newell Brands stopped shipments to the retailer over a dispute in how its products were marketed, according to a report in The Wall Street Journal.
By Daphne Howland • March 28, 2018 -
Deep Dive
What's driving retail's sneaker obsession?
The rising tide of consumer interest pushed sneakers to the top of the hot product list, and limited edition collections have kept demand high as brands jockey for position.
By Cara Salpini • March 28, 2018 -
Most retailers are on social media, but they're missing out
Retailers might have shopping buttons on social media accounts, but they need to talk more about what consumers want, according to Astound Commerce Insights.
By Daphne Howland • March 27, 2018 -
Asos is showing how clothes look on different body types
The move takes body positivity to a new level and could boost orders to the e-tailer by helping shoppers see what clothes might look like on them.
By Daphne Howland • March 27, 2018 -
Most Amazon shoppers don't notice ads
The company's marketing strength will continue to grow and evolve thanks to its Alexa voice assistant, according to research from CPC Strategy.
By Daphne Howland • March 26, 2018 -
Whole Foods lays off marketing staff as Amazon centralizes ops
The elimination of store-level graphic designers and certain regional employees follows the departure of more than a dozen executives due to cultural differences.
By Jeff Wells • March 26, 2018