Marketing: Page 137


  • Sally Beauty brings Instagram shopping, Apple Pay to revamped mobile site

    A "shop by solution" feature gets people customized recommendations based on their needs.

    By Robert Williams • March 29, 2019
  • H&M launches branding campaign to attract talent

    Retailers that prioritize the promotion of their brand as an employer may see a recruiting boost, experts say.

    By Valerie Bolden-Barrett • March 28, 2019
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • Influencer marketing startup Tribe snaps up $7.5M

    The self-serve marketplace that helps brands acquire content from micro-influencers is also making a move into the U.S. market.

    By March 28, 2019
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    Instagram
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    Asos, Dunkin’ boost engagement with poll stickers on Instagram Stories ads

    Early tests show that nine out of 10 campaigns using the new feature saw the number of three-second ad views rise.

    By Robert Williams • March 28, 2019
  • Wayfair opens first physical store

    The Natick, Massachusetts, location features virtual reality technology and complimentary design consultations.

    By Updated Aug. 26, 2019
  • Nike House of Innovation New York storefront
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    Courtesy of Nike
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    Nike reports strong numbers, faces racial discrimination suit

    Growth in women's is over-indexing men's, CEO Mark Parker said, but the retailer's workplace culture has once again come under scrutiny.

    By March 22, 2019
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    Saucony
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    Column

    Retail Therapy: Fast-food chains serve up absurdity

    Dunkin', McDonald's and Burger King attempt to feed consumers' appetites in a less traditional way.

    By March 22, 2019
  • Walmart CTO departs to lead Pinterest engineering team

    The aspirational social media site is undergoing internal changes, including filing a confidential IPO with the SEC last month.

    By Samantha Schwartz • March 22, 2019
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    Century 21
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    Century 21 taps real New Yorkers in spring campaign

    The iconic Manhattan retailer's messaging, awash in pastels, emphasizes the deals that fashionistas can find at its off-price stores.

    By March 21, 2019
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    Retrieved from Amazon on March 18, 2019
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    CNBC: Amazon suspends ads for products that don't make money

    Amid a push to drive profitability for low-margin goods, the e-commerce company is reportedly pressuring brands to slash prices if they want to advertise products.

    By Erica Sweeney • March 21, 2019
  • 73% of online shoppers click on Amazon product ads while browsing

    Nearly 90% of all consumers and 96% of Prime members are more likely to purchase from the e-commerce giant than other sites, according to a new report by Feedvisor. 

    By Erica Sweeney • March 20, 2019
  • Nordstrom's Trunk Club adds Your Picks basics to boxes

    The styling service's move follows rival Stitch Fix's similar introduction last year of add-ons like underwear, basics and accessories.

    By March 20, 2019
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    Birchbox
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    Birchbox breaks out of $10 flat rate with price hikes

    The beauty subscription box service is introducing a tiered pricing structure related to its loyalty program.

    By March 19, 2019
  • With private brands, Amazon plays the long game

    Contrary to recent reports, competitors probably shouldn't count on the idea that the e-retailer's private and exclusive labels are struggling.

    By March 19, 2019
  • Study: 93% of companies with a personalization strategy boost revenue

    A brand's willingness to invest in personalization impacted its financial success in 2018, according to new research.

    By March 18, 2019
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    Retrieved from Amazon on August 07, 2018
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    WSJ: Amazon tests private label pop-ups on product pages

    The short-lived mobile experiment required shoppers to dismiss a window showing a cheaper alternative to a sponsored listing.

    By March 18, 2019
  • Column

    Retail Therapy: Williams-Sonoma interrupts Easter dinner plans

    In an attempt to take all the sentiment out of preparing family meals, the retailer is selling a $250 complete dinner for the holiday.

    By March 15, 2019
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    Sephora
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    Sephora launches store-branded credit card program

    Cardholders will receive rewards in addition to those they already get from the retailer's popular Beauty Insider program.

    By March 15, 2019
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    Natalie Koltun/Retail Dive
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    L’Oréal deepens personalized skincare focus with uBiome partnership

    New test kits revealed at SXSW enable consumers to submit cheek-swab samples to determine their skin health and receive product recommendations.

    By Natalie Black (Koltun) • March 13, 2019
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    Glamsquad
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    Glamsquad to launch makeup line in April

    The beauty service provider has capitalized on customer feedback to develop its own products, a strategy that began in December with a haircare line.

    By March 11, 2019
  • Deep Dive

    Is home goods the next retail sector ripe for disruption?

    As retailers push for new technology adoption, supply chain optimization and a digital focus, the space is being redefined and rearranged.

    By March 11, 2019
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    indochino
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    Indochino expands on the West Coast

    By the end of the year, the men's custom suit brand will have 50 showrooms across North America.

    By March 11, 2019
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    Aurimas, Flicker
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    WWD: Walmart cuts a deal with men's grooming brand

    Johnny's Chop Shop, which launched out of the Topshop men's department, is selling products in 3,500 Walmart stores.

    By March 8, 2019
  • Column

    Retail Therapy: The brand that Ambush-ed customers with a $400 clothespin

    Fashion is quickly becoming a game of reaching into the junk drawer and selling the first thing that comes out. But for several times its value, of course.

    By March 8, 2019
  • Google dives deeper into visual search with shoppable ads in Images

    The search giant's new features make its platform more directly competitive with Pinterest.

    By Robert Williams • March 7, 2019