Ace your back-to-school marketing with location data

Is your marketing strategy ready for the back-to-school shopping season? Incorporating location data and a Cost Per Visit ad model into your campaign can help generate more foot traffic and improve the frequency of sales.

June 5, 2018

Papa John's, retailer take jab at mattress disruptors with pizza promotion

Raymour & Flanigan is offering a year's worth of free pies to customers who purchase a mattress that costs $500 or more. 

By Erica Sweeney • June 5, 2018

Explore the Trendline➔

The latest in experiential retail

From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

By Retail Dive staff

Most retailers use mobile location to boost store traffic

New GDPR regulations have raised questions for vendors and marketers around the limitations of data collection.

By Robert Williams • June 5, 2018

Walmart, Target, Kohl's see the light at the end of Toys R Us' tunnel

As the big box toy seller recedes from the U.S. market, major retail players are signaling plans to expand in the toy category well ahead of the holidays. 

By Ben Unglesbee • June 4, 2018

Nearly half of teens are online ‘almost constantly’

Pew's latest survey confirms what many already know about teens — almost all are mobile and use their smartphones on a near-constant basis.

By Dan Alaimo • June 1, 2018

Retail Therapy: This $1,300 Balenciaga shirt is also a ... shirt

The luxury fashion brand is here to combat that feeling when one shirt isn't enough by selling two that are sewn together at the neck.

By Cara Salpini • May 31, 2018

PayPal acquires AI-driven predictive marketing company Jetlore

PayPal's latest acquisition shows it is looking beyond payments to make itself a more valuable partner for retailers.

By Dan O'Shea • May 31, 2018

Macy's moves $400M media account to Publicis Groupe

The change is in line with the retailer's efforts to explore new digital initiatives.

By Erica Sweeney • May 30, 2018

How Brandless built a following with its 'just what matters' approach

Ido Leffler, co-founder and chairman of the direct-to-consumer company, talks about how its values, branding strategy and unique model have made the company a retail standout. 

By Emma Liem Beckett • May 30, 2018

30 minutes with Ulta's SVP of merchandising

Sephora might be the darling of beauty, but Ulta has been quietly opening stores and posting huge e-commerce numbers. SVP of Merchandising Monica Arnaudo shares the retailer's next moves.

By Cara Salpini • May 29, 2018

AmEx pilots blockchain-based loyalty rewards with Boxed

The credit card company is offering loyalty members five times the rewards points on certain products and brands during the test. 

By Erica Sweeney • May 29, 2018

Guitar Center adds 2 execs amid online push

The musical instrument retailer is bringing new leaders in to spearhead marketing and e-commerce efforts as the company grapples with debt and changes in its sector. 

By Daphne Howland , Ben Unglesbee • May 29, 2018

Urban Outfitters launches third-party marketplace, tests self-checkout

On a call with analysts, the retailer detailed how it is raising its bet on digital, including by adding new payment options and updating its sites and apps.

By Erica Sweeney • May 25, 2018

Retail Therapy: Balenciaga locks down overpriced fashion with $350 keyring

And no, that purchase doesn't include the keys to a new Bentley. It's just a lanyard.

By Cara Salpini • May 25, 2018

Kohl's joins rivals in revamping loyalty

The discount department store is testing a new loyalty system before rolling it out next year.

By Daphne Howland • May 23, 2018

72% of consumers prefer videos to text marketing

Consumers like online videos with informational or purchasing links, and Coresight Research said they can provide a "powerful" marketing punch.

By Dan Alaimo • May 23, 2018

Study: AR’s potential for retailers lies in driving efficiencies, not sales

The technology is likely to be too distracting to help shoppers who already are in a store looking at products, ABI Research says.

By Robert Williams • May 22, 2018

Nike sells out of Facebook Messenger sneaker drop in less than an hour

This is the athletics retailer's second social commerce success story in three months, after selling out of Air Jordans on Snapchat in just 23 minutes.

By Cara Salpini • May 22, 2018

Sears brings in $425M in credit card deal with Citi

The deal brings a much-needed influx of cash and adds another five years to Sears' agreement with Citi, which services cards tied to the retailer's Shop Your Way loyalty program. 

By Ben Unglesbee • May 21, 2018

Controversies impact Nike, Adidas brands

But Nike's more forthright approach to addressing its troubles may be mitigating the fallout, according to a report from YouGov BrandIndex.

By Daphne Howland • May 18, 2018

Retail Therapy: Swimsuit fashion hits a royal snag

The royal wedding holds a lot of great traditions, but merchandise covered in the couple's faces shouldn't be one of them.

By Cara Salpini • May 18, 2018

M.Gemi drives sales, social following with Instagram Live

The luxury brand has modernized the release of new products with weekly videos hosted by the influencer Kayleigh Harrington.

By Robert Williams • May 18, 2018

Target testing virtual concierge services to boost beauty

The mass merchant is using text, chat and augmented reality to grow sales in the booming category. The men's grooming aisle got a makeover, too. 

By Daphne Howland • May 17, 2018

Toys R Us brand property going up for sale

The liquidating toy retailer said more than 60 parties are interested in buying the company's intellectual property. 

By Ben Unglesbee • May 16, 2018

Starbucks ranks highest among QSR loyalty apps

The chain reportedly drives repeat visits with its rewards program by requiring members to pre-load money onto the app to make mobile payments.

By Robert Williams • May 16, 2018