Marketing: Page 136
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Column
Reporter's Notebook: Inside Coach's latest bid for brand love
Retail Dive's Cara Salpini visited the accessories company's summer pop-up, Life Coach, where there's nothing to purchase, but everything to experience.
By Cara Salpini • June 14, 2018 -
Walmart's ModCloth celebrates individuality with its largest digital campaign
Part of the apparel brand's revamp, the campaign will include video, a magalog, social storytelling, in-store activations and digital media.
By Erica Sweeney • June 13, 2018 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Facebook cracks down on sellers of junky products
Shoppers can share their experiences, and too many negative reviews could lead to banishment from the platform.
By Robert Williams • June 13, 2018 -
Amazon dominates Father’s Day digital advertising with 6B impressions, analysis finds
Desktop display ads were the most popular format, used by 73% of brands included in the analysis while mobile display ads accounted for just 24%.
By Erica Sweeney • June 13, 2018 -
Whole Foods is 'accelerating' its Prime savings rollout
The grocer added the membership discounts to stores in 10 states this week, and says it's getting strong customer feedback.
By Alicia Kelso • June 13, 2018 -
Instagram, Snapchat extend shopping actions to stories
Adidas and others are helping Instagram launch the product, while Snapchat is working with SeatGeek on a similar initiative.
By Erica Sweeney • June 13, 2018 -
Las Vegas mall gets a sassy AI chatbot
Jules, a chatty chatbot on Facebook Messenger, hopes to connect with younger shoppers at the Miracle Mile Shops on the Las Vegas Strip.
By Dan Alaimo • June 13, 2018 -
Nine West sells key brands for $340M
The retailer's namesake and Bandolino brands were bid up in auction, indicating there is life and value in them after bankruptcy — now comes the fight over who gets the proceeds.
By Ben Unglesbee • Updated July 5, 2018 -
'IHOb' might be a big win for IHOP despite mixed reception to burgers
A MarketWatch analysis details how the chain was able to captivate social media for days, earning responses from consumers, celebrities and brands — all without breaking the bank.
By Peter Adams , Erica Sweeney • June 12, 2018 -
Prime Day is a boon to retailers beyond Amazon
Non-Amazon retailers can benefit from the midsummer event by anticipating attention to it, according to analysis of last year's Prime Day.
By Daphne Howland • June 11, 2018 -
Deep Dive
30 minutes with Bluemercury's co-founder
The luxury beauty brand has expanded dramatically since it was acquired by Macy's. But growing a business from within a retail behemoth presents unique opportunities and challenges.
By Corinne Ruff • June 11, 2018 -
Target scoops up exclusive partnership with Museum of Ice Cream
In July, pints inspired by the experience will be sold exclusively at Target, marking the concept’s first foray into another retailer’s space.
By Alicia Kelso • June 11, 2018 -
Shopping apps poised for profitable 2018 after 54% growth
Retailers have a major opportunity in mobile marketing with shopping apps surging in popularity and profitability, according to a new study from Liftoff.
By Dan Alaimo • June 11, 2018 -
Eloquii banks on stores for growth
Eloquii has gone from a Limited castoff to growing fashion brand serving a niche shopper, online and in stores.
By Laura Heller • June 8, 2018 -
Sears online sales a fraction of department store peers
Sales volume through e-commerce channels is falling as customers generally show more reluctance to shop the Sears brand, new research shows.
By Ben Unglesbee • June 8, 2018 -
Column
Retail Therapy: Asos colors outside the lines with Crayola beauty
Not all nostalgia is positive though, and Balenciaga is using it to sell everybody's favorite '90s neon accessory for $650.
By Cara Salpini • June 8, 2018 -
Amazon expands Alexa's reach with Fire TV Cube
The company's newest device is yet another entry into the Amazon ecosystem.
By Dan Alaimo • June 8, 2018 -
Roots debuts sensory-driven store in continued US expansion
The new store is the first of its kind for the company, and focuses on customer experience and customization.
By Daphne Howland • June 7, 2018 -
Mobile will drive 72% of growth in online video ad spend
Mobile's share of the online video ad market will grow from 50% this year to 59% by 2023, according to a Forrester study.
By Robert Williams • June 7, 2018 -
Toys R Us reportedly spoke with Sycamore, Target before liquidating
Bloomberg reports that the bankrupt toy retailer had interest in a potential buyout and asset purchases, but the company's lenders saw liquidation as the best path to repayment.
By Ben Unglesbee • June 7, 2018 -
Sephora polishes message with interactive 'House of Beauty' event
The two-day event for influencers, beauty advisors and consumers will include digital and physical experiences.
By Erica Sweeney • June 7, 2018 -
Amazon, Google converging as e-commerce grows and changes
With online retailing growing strongly, Amazon is becoming a force in advertising, while Google increases its e-commerce activities, tech guru Mary Meeker told a conference hosted by Recode.
By Dan Alaimo • June 6, 2018 -
Ikea jumps on streetwear trend with minimalist clothing line
Spanst, a limited collaboration with the Los Angeles-based designer Chris Stamp, could signal the retailer is looking to build out a lifestyle focus.
By Erica Sweeney • June 6, 2018 -
Neiman Marcus launches 'Idea Factory' to drive store traffic
The concept is led by Ed Burstell, who returned to the department store in a newly created role to drive creativity and inspiration.
By Daphne Howland • June 6, 2018 -
'Household enthusiasts' spend 50% more than millennials
The group, defined as savvy millennial or Gen X shoppers in charge of most purchasing decisions for a household, also shops in-store slightly more than online, according to RetailMeNot.
By Dan O'Shea • June 5, 2018