Marketing: Page 135


  • Snapchat expands commerce to influencers, partners with Kylie Jenner

    This comes after a tweet from the reality TV star in February caused Snap's stock to drop $1.3 billion.

    By Robert Williams • July 2, 2018
  • Nordstrom downgraded on margin, Rack pressures

    The note from Cowen analysts Monday, noting short-term concerns about investments and slow sales, is a perfect example of why the Nordstrom family wanted to take the retailer private.

    By July 2, 2018
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Amazon, Alibaba drive retail's brand growth

    A sprawling study by BrandZ found that retail brands globally rose 35% in brand value, with e-commerce giants posting huge gains.

    By June 29, 2018
  • Column

    Retail Therapy: Nordstrom's baking ambitions come to light

    With baguettes and croissants that glow like an oven light, it seems the department store took French inspiration for its latest lamp line.

    By June 29, 2018
  • Pier 1 digs into turnaround plan as sales fall 9.2%

    The home goods retailer is working to improve its branding, stores, digital operations and supply chain — exactly what Pier 1 needs to do to catch up. 

    By June 28, 2018
  • Amazon launches back-to-school shopping pages

    The online giant is one of the first retailers out of the gate this year in what is already shaping up to be a competitive back-to-school season.

    By June 28, 2018
  • What b8ta has figured out about retail

    The startup says it's unearthed a new purpose for brick and mortar. Its Macy's partnership provides a chance to scale but could test the limits of the concept.

    By June 28, 2018
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    Getty Images
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    EMarketer: Mobile makes up 70% of retailers’ digital ad spend

    The industry's investment in mobile ads is expected to rise 23.6% this year to $16.33 billion.

    By Robert Williams • June 27, 2018
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    Cara Salpini for Retail Dive
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    Column

    Reporter's Notebook: A quest for experiential retail

    Retail Dive's Cara Salpini spent three days wandering the streets of Manhattan, exploring some of the freshest store concepts in the city — and what makes them tick.

    By June 27, 2018
  • Shopping via voice gains momentum

    A new report found 26% of smart speaker users have purchased by voice command, and 16% make monthly purchases using the technology.

    By June 27, 2018
  • Nordstrom taps comedians in Anniversary Sale push

    The once-a-year midsummer tradition is all-important to loyal shoppers and more critically, to the department store's second quarter.

    By June 26, 2018
  • REI deepens investment to 'rewild' 5 American cities

    The outdoor retailer has donated $1.6 million since 2015 to expand and develop water paddling, hiking and cycling in nature near urban areas.

    By June 25, 2018
  • Target doubles down on 'run and done' messaging

    In a marketing campaign, the mass merchant is emphasizing how its delivery and pickup services are helping it to become "America’s easiest place to shop."

    By June 25, 2018
  • Nike brings 'Just Do It' campaign to life with LA training pop-up

    The site, which was opened to mark the 30th anniversary of Nike's "Just Do It" campaign, invites Nike Plus members and users of its Nike Training Club app to train at the two-month pop-up.

    By June 22, 2018
  • Column

    Retail Therapy: Want to spend $300? #MeToo

    The feminist movement has garnered a lot of attention in the past few months, so naturally someone made it into an overpriced fashion statement.

    By June 22, 2018
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    Cara Salpini for Retail Dive
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    Deep Dive

    22 experiential stores NYC has to offer

    Whether you're in town for pleasure or business, make time to peek inside these concept and flagship stores.

    By , June 21, 2018
  • FabFitFun box
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    Courtesy of FabFitFun
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    FabFitFun, Pinterest launch top trends box

    The boxes feature items from the social media site's "Pinterest 100" list of most trendy items, for a partnership that aligns "perfectly."

    By June 21, 2018
  • Puma names Jay-Z creative director amid revamp

    The brand has not only brought on the hip-hop star, but also rookie NBA players Marvin Bagley III, Deandre Ayton, Zhaire Smith and Michael Porter Jr.

    By June 21, 2018
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    Corinne Ruff
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    Why Target would welcome tougher data regulations

    At Cannes Lions, the VP of marketing for the retailer's media network predicted marketers who haven't invested in data protection will lose ground going forward.

    By Chantal Tode • June 20, 2018
  • L’Oréal glamorizes AR tech with two-way beauty consultation

    A new offering for the company's NYX Cosmetics brand lets a beauty professional virtually place products on a user's face via a smartphone.

    By Chantal Tode • June 19, 2018
  • Lululemon notches 38% email open rate by tailoring to mobile

    Focusing on short, snappy subject lines and eye-catching imagery above the fold proved to be a winning strategy for the activewear brand.

    By Chris Kelly • June 18, 2018
  • A'gaci readies to exit bankruptcy in coming weeks

    The women's apparel retailer is set to leave Chapter 11 with 20 fewer stores as it looks to boost its e-commerce game.

    By June 15, 2018
  • Column

    Retail Therapy: Louis Vuitton serves up $2K ping pong set

    Far from peaking, the luxury market appears to be hitting its stride — and for Louis Vuitton, that means taking table tennis to the overpriced product range.

    By June 15, 2018
  • Neiman Marcus stokes brand loyalty online

    During a period when most of its competitors had declining or flat site visit stats, neimanmarcus.com saw a traffic boost of 17.9%.

    By June 14, 2018
  • Joann unveils new concept store

    With a massive fleet and an increasing number of shoppers moving online, the crafts retailer appears to be branching out from a retail strategy that had mostly succeeded for 75 years.

    By June 14, 2018