Marketing: Page 135
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Snapchat expands commerce to influencers, partners with Kylie Jenner
This comes after a tweet from the reality TV star in February caused Snap's stock to drop $1.3 billion.
By Robert Williams • July 2, 2018 -
Nordstrom downgraded on margin, Rack pressures
The note from Cowen analysts Monday, noting short-term concerns about investments and slow sales, is a perfect example of why the Nordstrom family wanted to take the retailer private.
By Daphne Howland • July 2, 2018 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Amazon, Alibaba drive retail's brand growth
A sprawling study by BrandZ found that retail brands globally rose 35% in brand value, with e-commerce giants posting huge gains.
By Daphne Howland • June 29, 2018 -
Column
Retail Therapy: Nordstrom's baking ambitions come to light
With baguettes and croissants that glow like an oven light, it seems the department store took French inspiration for its latest lamp line.
By Cara Salpini • June 29, 2018 -
Pier 1 digs into turnaround plan as sales fall 9.2%
The home goods retailer is working to improve its branding, stores, digital operations and supply chain — exactly what Pier 1 needs to do to catch up.
By Ben Unglesbee • June 28, 2018 -
Amazon launches back-to-school shopping pages
The online giant is one of the first retailers out of the gate this year in what is already shaping up to be a competitive back-to-school season.
By Daphne Howland • June 28, 2018 -
What b8ta has figured out about retail
The startup says it's unearthed a new purpose for brick and mortar. Its Macy's partnership provides a chance to scale but could test the limits of the concept.
By Daphne Howland • June 28, 2018 -
EMarketer: Mobile makes up 70% of retailers’ digital ad spend
The industry's investment in mobile ads is expected to rise 23.6% this year to $16.33 billion.
By Robert Williams • June 27, 2018 -
Column
Reporter's Notebook: A quest for experiential retail
Retail Dive's Cara Salpini spent three days wandering the streets of Manhattan, exploring some of the freshest store concepts in the city — and what makes them tick.
By Cara Salpini • June 27, 2018 -
Shopping via voice gains momentum
A new report found 26% of smart speaker users have purchased by voice command, and 16% make monthly purchases using the technology.
By Dan Alaimo • June 27, 2018 -
Nordstrom taps comedians in Anniversary Sale push
The once-a-year midsummer tradition is all-important to loyal shoppers and more critically, to the department store's second quarter.
By Daphne Howland • June 26, 2018 -
REI deepens investment to 'rewild' 5 American cities
The outdoor retailer has donated $1.6 million since 2015 to expand and develop water paddling, hiking and cycling in nature near urban areas.
By Daphne Howland • June 25, 2018 -
Target doubles down on 'run and done' messaging
In a marketing campaign, the mass merchant is emphasizing how its delivery and pickup services are helping it to become "America’s easiest place to shop."
By Daphne Howland • June 25, 2018 -
Nike brings 'Just Do It' campaign to life with LA training pop-up
The site, which was opened to mark the 30th anniversary of Nike's "Just Do It" campaign, invites Nike Plus members and users of its Nike Training Club app to train at the two-month pop-up.
By Daphne Howland • June 22, 2018 -
Column
Retail Therapy: Want to spend $300? #MeToo
The feminist movement has garnered a lot of attention in the past few months, so naturally someone made it into an overpriced fashion statement.
By Cara Salpini • June 22, 2018 -
Deep Dive
22 experiential stores NYC has to offer
Whether you're in town for pleasure or business, make time to peek inside these concept and flagship stores.
By Corinne Ruff , Cara Salpini • June 21, 2018 -
FabFitFun, Pinterest launch top trends box
The boxes feature items from the social media site's "Pinterest 100" list of most trendy items, for a partnership that aligns "perfectly."
By Daphne Howland • June 21, 2018 -
Puma names Jay-Z creative director amid revamp
The brand has not only brought on the hip-hop star, but also rookie NBA players Marvin Bagley III, Deandre Ayton, Zhaire Smith and Michael Porter Jr.
By Daphne Howland • June 21, 2018 -
Why Target would welcome tougher data regulations
At Cannes Lions, the VP of marketing for the retailer's media network predicted marketers who haven't invested in data protection will lose ground going forward.
By Chantal Tode • June 20, 2018 -
L’Oréal glamorizes AR tech with two-way beauty consultation
A new offering for the company's NYX Cosmetics brand lets a beauty professional virtually place products on a user's face via a smartphone.
By Chantal Tode • June 19, 2018 -
Lululemon notches 38% email open rate by tailoring to mobile
Focusing on short, snappy subject lines and eye-catching imagery above the fold proved to be a winning strategy for the activewear brand.
By Chris Kelly • June 18, 2018 -
A'gaci readies to exit bankruptcy in coming weeks
The women's apparel retailer is set to leave Chapter 11 with 20 fewer stores as it looks to boost its e-commerce game.
By Ben Unglesbee • June 15, 2018 -
Column
Retail Therapy: Louis Vuitton serves up $2K ping pong set
Far from peaking, the luxury market appears to be hitting its stride — and for Louis Vuitton, that means taking table tennis to the overpriced product range.
By Cara Salpini • June 15, 2018 -
Neiman Marcus stokes brand loyalty online
During a period when most of its competitors had declining or flat site visit stats, neimanmarcus.com saw a traffic boost of 17.9%.
By Daphne Howland • June 14, 2018 -
Joann unveils new concept store
With a massive fleet and an increasing number of shoppers moving online, the crafts retailer appears to be branching out from a retail strategy that had mostly succeeded for 75 years.
By Daphne Howland • June 14, 2018