Marketing: Page 123


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    Tommy Hilfiger
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    Tommy Hilfiger designs Instagram Stories templates ahead of Paris Fashion Week

    Unfold's 16 million app users can upload photos and videos into designs inspired by the new TommyXZendaya collection.

    By Robert Williams • Feb. 28, 2019
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    IBM
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    Sponsored by IBM

    Shoptalk 2019: IBM helps retailers deliver happiness. Again and again.

    The 4 P's of marketing are being eclipsed by the most complicated P of all: people.

    Feb. 27, 2019
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Foot Locker throws $12M into kids apparel startup

    Rockets of Awesome will open shop-in-shops within Kids Foot Locker stores and sell on its website. It's the retailer's second investment in a children's startup this year.

    By Feb. 26, 2019
  • Nike celebrates female athletes with Serena Williams-led spot

    Debuting during the Oscars, the 90-second "Dream Crazier" video has already notched nearly 6 million views on YouTube and 28.5 million on Twitter.

    By Erica Sweeney • Feb. 26, 2019
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    Nike
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    Deep Dive

    What's behind the rise in retailer loyalty program revamps?

    Companies from Nordstrom to J. Crew have invested in loyalty programs. Some removed barriers, others added them, but the changes all said something about the strategy.

    By Feb. 26, 2019
  • Sponsored by Quad

    Specialty craft retailer finds a solution in true integration

    Arts & crafts retail chain finds new ways to engage consumers.

    By John Puterbaugh, Ph. D., Executive Director, Digital Business Development, Quad • Feb. 26, 2019
  • Target tries on inclusive lingerie lines

    The mass merchant's private label portfolio is adding three brands focused on comfort, price and inclusive sizing.

    By Feb. 25, 2019
  • Anthropologie to launch plus sizes

    The new line, "APlus," will be sold online and in some stores, as are its petite sizes.

    By Updated Feb. 26, 2019
  • Walmart launches baby line with Kristen Bell, Dax Shepard

    The natural products are priced to be accessible and could challenge Target and Brandless.

    By Feb. 25, 2019
  • Sears unveils new Craftsman line

    When the retailer unloaded its iconic tool brand two years ago, it was widely seen as a sign of its desperation.

    By Feb. 22, 2019
  • Pinterest unexpectedly files for IPO, seeks $12B market value

    A successful IPO is likely to be followed by investments in building out the platform's offerings for marketers. 

    By Robert Williams • Feb. 22, 2019
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    Getty Images
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    Amazon Prime members more likely to sign up for subscriptions

    Memberships hold a lot of appeal to a diverse group of consumers, with store signups proving to be the most popular, according to a report by AlixPartners.

    By Feb. 22, 2019
  • Column

    Retail Therapy: The collection that's Supremely ridiculous

    Nothing says "hypebeast" quite like a porcelain figurine of a half-naked baby cupid.

    By Feb. 22, 2019
  • Walmart pilots Garnier's virtual hair-coloring tech in stores

    The tool uses 3D technology to help shoppers "try on" products for a personalized shopping experience. 

    By Feb. 21, 2019
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    Courtesy of Purple
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    Purple rolls out adjustable pillow

    The move points to a larger trend among direct-to-consumer brands in the space expanding their product offerings and their branding propositions.

    By Feb. 21, 2019
  • Neiman Marcus embarks on a quest for travel customers

    Between March and May, "The Art of Travel" campaign will offer accessories, beauty items and apparel. 

    By Feb. 21, 2019
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    ThirdLove
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    ThirdLove expands to 78 sizes

    The upstart intimates brand is working toward its mission to "help all women feel valued" by offering inclusive sizing options.

    By Feb. 20, 2019
  • Samsung set to open 3 experiential stores

    As the mobile phone market languishes, the Apple rival may be looking to boost excitement around its technology products.

    By Feb. 19, 2019
  • Column

    Retail Therapy: These pants try to clear things up

    Ksenia Schnaider and Asos opt for more transparency — and effectively defeat the purpose of pants — with these latest styles.

    By Feb. 15, 2019
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    Getty Images
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    Opinion

    The evolution of the 'quick trip to the store'

    Brick-and-mortar brands would be wise to bring the convenience of online shopping to their physical stores, writes Adobe's Michael Klein.

    By Michael Klein • Feb. 14, 2019
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    Richard Cadan for FAO Schwarz
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    FAO Schwarz inks deals to grow beyond toys

    As Toys R Us tries to return to a market devastated by its bankruptcy, the iconic New York City retailer is in expansion mode.

    By Feb. 14, 2019
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    Helzberg
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    Helzberg Diamonds debuts in-store AR feature

    The augmented reality started in mobile apps, but the tech is now showing up in-store as the jewelry retailer creates a virtual ring try-on capability.

    By Feb. 13, 2019
  • Deep Dive

    Payless, Gymboree and the road to Chapter 22

    Both retailers exited bankruptcy successfully once, now they're back in financial trouble two years later. What happened?​

    By Feb. 13, 2019
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    Revtown
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    Nordstrom revs up denim assortment

    This is one of the first physical locations for Revtown, an online jeans brand founded last year by several former Under Armour executives.

    By Feb. 13, 2019
  • Clinique debuts skincare pop-up in SoHo

    The store concept is centered around customization, with shoppers allowed to blend their own moisturizers, and is the brand's first standalone location.

    By Feb. 11, 2019