Marketing: Page 123
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Tommy Hilfiger designs Instagram Stories templates ahead of Paris Fashion Week
Unfold's 16 million app users can upload photos and videos into designs inspired by the new TommyXZendaya collection.
By Robert Williams • Feb. 28, 2019 -
Sponsored by IBM
Shoptalk 2019: IBM helps retailers deliver happiness. Again and again.
The 4 P's of marketing are being eclipsed by the most complicated P of all: people.
Feb. 27, 2019 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Foot Locker throws $12M into kids apparel startup
Rockets of Awesome will open shop-in-shops within Kids Foot Locker stores and sell on its website. It's the retailer's second investment in a children's startup this year.
By Cara Salpini • Feb. 26, 2019 -
Nike celebrates female athletes with Serena Williams-led spot
Debuting during the Oscars, the 90-second "Dream Crazier" video has already notched nearly 6 million views on YouTube and 28.5 million on Twitter.
By Erica Sweeney • Feb. 26, 2019 -
Deep Dive
What's behind the rise in retailer loyalty program revamps?
Companies from Nordstrom to J. Crew have invested in loyalty programs. Some removed barriers, others added them, but the changes all said something about the strategy.
By Cara Salpini • Feb. 26, 2019 -
Sponsored by Quad
Specialty craft retailer finds a solution in true integration
Arts & crafts retail chain finds new ways to engage consumers.
By John Puterbaugh, Ph. D., Executive Director, Digital Business Development, Quad • Feb. 26, 2019 -
Target tries on inclusive lingerie lines
The mass merchant's private label portfolio is adding three brands focused on comfort, price and inclusive sizing.
By Corinne Ruff • Feb. 25, 2019 -
Anthropologie to launch plus sizes
The new line, "APlus," will be sold online and in some stores, as are its petite sizes.
By Daphne Howland • Updated Feb. 26, 2019 -
Walmart launches baby line with Kristen Bell, Dax Shepard
The natural products are priced to be accessible and could challenge Target and Brandless.
By Daphne Howland • Feb. 25, 2019 -
Sears unveils new Craftsman line
When the retailer unloaded its iconic tool brand two years ago, it was widely seen as a sign of its desperation.
By Daphne Howland • Feb. 22, 2019 -
Pinterest unexpectedly files for IPO, seeks $12B market value
A successful IPO is likely to be followed by investments in building out the platform's offerings for marketers.
By Robert Williams • Feb. 22, 2019 -
Amazon Prime members more likely to sign up for subscriptions
Memberships hold a lot of appeal to a diverse group of consumers, with store signups proving to be the most popular, according to a report by AlixPartners.
By Daphne Howland • Feb. 22, 2019 -
Column
Retail Therapy: The collection that's Supremely ridiculous
Nothing says "hypebeast" quite like a porcelain figurine of a half-naked baby cupid.
By Caroline Jansen • Feb. 22, 2019 -
Walmart pilots Garnier's virtual hair-coloring tech in stores
The tool uses 3D technology to help shoppers "try on" products for a personalized shopping experience.
By Dan O'Shea • Feb. 21, 2019 -
Purple rolls out adjustable pillow
The move points to a larger trend among direct-to-consumer brands in the space expanding their product offerings and their branding propositions.
By Caroline Jansen • Feb. 21, 2019 -
Neiman Marcus embarks on a quest for travel customers
Between March and May, "The Art of Travel" campaign will offer accessories, beauty items and apparel.
By Corinne Ruff • Feb. 21, 2019 -
ThirdLove expands to 78 sizes
The upstart intimates brand is working toward its mission to "help all women feel valued" by offering inclusive sizing options.
By Corinne Ruff • Feb. 20, 2019 -
Samsung set to open 3 experiential stores
As the mobile phone market languishes, the Apple rival may be looking to boost excitement around its technology products.
By Dan O'Shea • Feb. 19, 2019 -
Column
Retail Therapy: These pants try to clear things up
Ksenia Schnaider and Asos opt for more transparency — and effectively defeat the purpose of pants — with these latest styles.
By Caroline Jansen • Feb. 15, 2019 -
Opinion
The evolution of the 'quick trip to the store'
Brick-and-mortar brands would be wise to bring the convenience of online shopping to their physical stores, writes Adobe's Michael Klein.
By Michael Klein • Feb. 14, 2019 -
FAO Schwarz inks deals to grow beyond toys
As Toys R Us tries to return to a market devastated by its bankruptcy, the iconic New York City retailer is in expansion mode.
By Daphne Howland • Feb. 14, 2019 -
Helzberg Diamonds debuts in-store AR feature
The augmented reality started in mobile apps, but the tech is now showing up in-store as the jewelry retailer creates a virtual ring try-on capability.
By Dan O'Shea • Feb. 13, 2019 -
Deep Dive
Payless, Gymboree and the road to Chapter 22
Both retailers exited bankruptcy successfully once, now they're back in financial trouble two years later. What happened?
By Cara Salpini • Feb. 13, 2019 -
Nordstrom revs up denim assortment
This is one of the first physical locations for Revtown, an online jeans brand founded last year by several former Under Armour executives.
By Corinne Ruff • Feb. 13, 2019 -
Clinique debuts skincare pop-up in SoHo
The store concept is centered around customization, with shoppers allowed to blend their own moisturizers, and is the brand's first standalone location.
By Cara Salpini • Feb. 11, 2019