Marketing: Page 122
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73% of online shoppers click on Amazon product ads while browsing
Nearly 90% of all consumers and 96% of Prime members are more likely to purchase from the e-commerce giant than other sites, according to a new report by Feedvisor.
By Erica Sweeney • March 20, 2019 -
Nordstrom's Trunk Club adds Your Picks basics to boxes
The styling service's move follows rival Stitch Fix's similar introduction last year of add-ons like underwear, basics and accessories.
By Daphne Howland • March 20, 2019 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Birchbox breaks out of $10 flat rate with price hikes
The beauty subscription box service is introducing a tiered pricing structure related to its loyalty program.
By Cara Salpini • March 19, 2019 -
With private brands, Amazon plays the long game
Contrary to recent reports, competitors probably shouldn't count on the idea that the e-retailer's private and exclusive labels are struggling.
By Daphne Howland • March 19, 2019 -
Study: 93% of companies with a personalization strategy boost revenue
A brand's willingness to invest in personalization impacted its financial success in 2018, according to new research.
By Dan O'Shea • March 18, 2019 -
WSJ: Amazon tests private label pop-ups on product pages
The short-lived mobile experiment required shoppers to dismiss a window showing a cheaper alternative to a sponsored listing.
By Daphne Howland • March 18, 2019 -
Column
Retail Therapy: Williams-Sonoma interrupts Easter dinner plans
In an attempt to take all the sentiment out of preparing family meals, the retailer is selling a $250 complete dinner for the holiday.
By Caroline Jansen • March 15, 2019 -
Sephora launches store-branded credit card program
Cardholders will receive rewards in addition to those they already get from the retailer's popular Beauty Insider program.
By Cara Salpini • March 15, 2019 -
L’Oréal deepens personalized skincare focus with uBiome partnership
New test kits revealed at SXSW enable consumers to submit cheek-swab samples to determine their skin health and receive product recommendations.
By Natalie Black (Koltun) • March 13, 2019 -
Glamsquad to launch makeup line in April
The beauty service provider has capitalized on customer feedback to develop its own products, a strategy that began in December with a haircare line.
By Cara Salpini • March 11, 2019 -
Deep Dive
Is home goods the next retail sector ripe for disruption?
As retailers push for new technology adoption, supply chain optimization and a digital focus, the space is being redefined and rearranged.
By Caroline Jansen • March 11, 2019 -
Indochino expands on the West Coast
By the end of the year, the men's custom suit brand will have 50 showrooms across North America.
By Corinne Ruff • March 11, 2019 -
WWD: Walmart cuts a deal with men's grooming brand
Johnny's Chop Shop, which launched out of the Topshop men's department, is selling products in 3,500 Walmart stores.
By Corinne Ruff • March 8, 2019 -
Column
Retail Therapy: The brand that Ambush-ed customers with a $400 clothespin
Fashion is quickly becoming a game of reaching into the junk drawer and selling the first thing that comes out. But for several times its value, of course.
By Caroline Jansen • March 8, 2019 -
Google dives deeper into visual search with shoppable ads in Images
The search giant's new features make its platform more directly competitive with Pinterest.
By Robert Williams • March 7, 2019 -
Bonobos debuts women's collection, male allyship campaign
"The whole concept of male allyship is sort of the next phase in this fight toward gender equality," CEO Micky Onvural said.
By Corinne Ruff • March 7, 2019 -
Sponsored by Selligent
The case for personalization
Consumer personalization is evolving rapidly. It’s imperative marketers meet these consumer demands.
March 7, 2019 -
AmazonFresh to feature sponsored products on website
The content, which will appear to U.S. shoppers where the service is available, will create a way for food brands to stand out.
By Lauren Manning • March 6, 2019 -
T.J. Maxx gamifies pop-up experiences via Instagram
Consumers can guess the total cost of the products on display in several installations curated by influencers for a chance to win prizes.
By Erica Sweeney • March 6, 2019 -
ModCloth debuts celeb-studded campaign for International Women's Day
"Against the Current" stars singer Halsey and several actresses, and includes a TV ad buy, out-of-home takeovers and mini documentaries.
By Erica Sweeney • March 6, 2019 -
Digitally native brands on the power of brick and mortar
Founders and CEOs at digital-first businesses at Shoptalk predict their business models will need to move beyond early strategies like social media marketing to preserve customer relationships.
By Cara Salpini • March 6, 2019 -
The shift to community-driven marketing
Retailers at 2019's Shoptalk conference discussed new marketing tactics which focus less on the transaction amount and more on building a brand community.
By Cara Salpini • March 5, 2019 -
Sponsored by Klaviyo
How three ecommerce brands grow revenue by marketing all year round
Black Friday and Cyber Monday should not be the end-all-be-all for your business. Learn how 3 brands maintain momentum year-round.
March 5, 2019 -
Retail jumps to biggest buyer of mobile ads in second half of 2018
Retailers spent more on mobile advertising than the media, finance and automotive industries, a study by Smaato found.
By Robert Williams • March 4, 2019 -
Column
Retail Therapy: Add this to the list of reasons millennials can't buy houses
Footwear retailer Saucony's latest drop feeds consumers' avocado obsession.
By Caroline Jansen • March 1, 2019