Marketing: Page 124
-
Column
Retail Therapy: 5 ways to try too hard this Valentine's Day
Nothing quite says romance like the rug form of Colonel Sanders sprawled flat across the floor.
By Caroline Jansen • Feb. 8, 2019 -
Foot Locker injects $100M into sneaker company GOAT Group
The play comes just a month after the footwear retailer invested $3 million in kids shoe startup Super Heroic.
By Cara Salpini • Feb. 7, 2019 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
New Neiman Marcus execs to focus on customer experience
Innovation has slipped from the upscale department store's grasp as it operates under crushing debt.
By Daphne Howland • Feb. 6, 2019 -
Visual search seen as more trustworthy than other online content, study finds
More than 85% of respondents placed more importance on visual information over text when shopping online for clothing or furniture.
By Erica Sweeney • Feb. 5, 2019 -
Target expands pilot of new loyalty tier
The retailer needs a way to retain customers without its REDcard, gather their data and keep them away from Amazon.
By Daphne Howland • Feb. 5, 2019 -
Target stocks women's body care brand Flamingo
The brand is following the lead of parent Harry's, which has been sold through the mass merchant since 2016.
By Corinne Ruff • Feb. 4, 2019 -
Aerie brings on Busy Philipps, Jameela Jamil for 'real' campaign
The celebs and activists will appear in unretouched images and videos for the brand.
By Erica Sweeney • Feb. 4, 2019 -
Lancôme partners with Alibaba on AR game
The French beauty company released an augmented reality app in celebration of the Chinese New Year.
By Dan O'Shea • Feb. 1, 2019 -
Column
Retail Therapy: Lunar New Year breaks the piggy bank
What better way to celebrate the Chinese New Year than by spending $480 on a pig-shaped keychain?
By Caroline Jansen • Feb. 1, 2019 -
Puma unveils a self-lacing shoe
The announcement comes two weeks after Nike revealed similar technology.
By Dan O'Shea • Feb. 1, 2019 -
Drugstores dig into dental care
CVS and Walgreens have both forged collaborations in the space in hopes that consumers will bite.
By Daphne Howland • Jan. 31, 2019 -
Neiman Marcus calls on BLVD for beauty touch-up
The upgrades are only at some locations, which will feature the luxury beauty brand's salon, nail and brow services, among others.
By Cara Salpini • Jan. 31, 2019 -
Kohl's to bring Weight Watchers studio to Chicago store
The move follows the retailer's efforts to shrink store footprints with space yielded to Amazon and grocer Aldi.
By Daphne Howland • Jan. 30, 2019 -
Contentsquare raises $60M to fuel user analytics
The company is preparing for another round of expansion after its latest influx of cash.
By Dan O'Shea • Jan. 29, 2019 -
American Eagle hands creative control to Gen Zers for spring campaign
Cast members were discovered on social media and then photographed themselves in a series of self-portraits using iPhones and disposable cameras.
By Erica Sweeney • Jan. 28, 2019 -
Virtual reality for retail, marketing could hit $1.8B in 2022
According to a PYMNTS.com report, VR remains in early phases but related revenue could explode over the next few years.
By Dan O'Shea • Jan. 28, 2019 -
MLB subs Nike for Under Armour
The licensing agreement was originally awarded to Under Armour in 2016.
By Daphne Howland • Jan. 28, 2019 -
WSJ: Amazon ramps up push for companies to develop exclusive brands for its platform
Creating brands internally reportedly proved too time-intensive and costly for the e-commerce giant.
By Peter Adams • Jan. 25, 2019 -
Puma steps up social justice mission with Meek Mill
The athletics brand will be the exclusive brand partner of REFORM Alliance, an organization backed by Mill, Jay-Z and the CEO of Kraft Group, among others, focused on criminal justice system reforms.
By Corinne Ruff • Jan. 25, 2019 -
Column
Retail Therapy: Viktor & Rolf's latest collection is everyone's 2019 mood
The show featured gowns with bold statements. Our favorites? "I'm not shy I just don't like you" and "Sorry I'm late I didn't want to come."
By Caroline Jansen • Jan. 25, 2019 -
Walmart-owned Eloquii partners with lingerie brand Cosabella
The limited-time collection follows up on other high-profile collaborations with designer Jason Wu and lifestyle brand Draper James.
By Corinne Ruff • Jan. 23, 2019 -
Almost half of Amazon advertisers spend more than $40K per month, study finds
Fifty-seven percent of brands that sell on Amazon are advertising on the site, with most focused on attracting new customers.
By Erica Sweeney • Jan. 23, 2019 -
H&M, Lyft give rides to customers recycling old clothes
The initiative is for a limited time and only in New York City, but could have long-term benefits for the fast-fashion retailer.
By Daphne Howland • Jan. 23, 2019 -
Lowe's inks multi-year NFL partnership as it kicks off refresh campaign
The retailer signs on as the first official home improvement retail sponsor of the league in a decade as it pushes new creative work and a tagline.
By Peter Adams • Jan. 22, 2019 -
Column
Retail Therapy: 2 isn't always better than 1 when it comes to fashion
In an attempt to solve a problem no one has, this brand released a pair of jeans that combines two styles in one.
By Caroline Jansen • Jan. 18, 2019