Marketing: Page 121
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Wayfair to launch livestreaming service on Way Day
It is the company's second year hosting the sales event, which points to a larger trend of retailers creating shopping holidays.
By Caroline Jansen • April 8, 2019 -
Guess joins resale buzz with vintage collection
The brand joins many retailers and online specialists in looking to the past for future sales, as second-hand growth outpaces the overall apparel market.
By Daphne Howland • April 8, 2019 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Column
Retail Therapy: Meet Crocs' goth cousin
An Etsy shop is selling a pair of the shoes decked out in spikes, studs and chains for a breezy $250.
By Caroline Jansen • April 5, 2019 -
Adidas inks Beyoncé partnership, Ivy Park relaunch
The iconic singer joins Kanye West and Pharrell Williams on the list of brand ambassadors the athletics retailer is racking up.
By Cara Salpini • April 5, 2019 -
CNBC: Amazon demotes private label ads
The change to the private label product ads comes as major tech companies face regulatory scrutiny by public officials and rival brands.
By Erica Sweeney • April 5, 2019 -
Walmart rolls out new baby registry experience
The company is placing personalization and its mobile app at the forefront of the process.
By Caroline Jansen • April 4, 2019 -
Ascena debuts cross-brand loyalty program
Ann Taylor, LOFT, Lou & Grey, Ann Taylor Factory and LOFT Outlet are letting customers, including those without a store card, earn points across banners.
By Daphne Howland • April 4, 2019 -
'It was embarrassing': Why Reebok's digital strategy changed
Global Head of Digital Matt Blonder took over a website that was "angry," "dark" and "hyper masculine." Now, the retailer is addressing those problems.
By Cara Salpini • April 4, 2019 -
Reebok kicks up 1st loyalty program
The athletics brand also announced a new digital strategy, which includes a complete website redesign in the next month.
By Cara Salpini • April 3, 2019 -
Staples launches brand revamp
The retailer also revealed five private labels and appears to be emphasizing its consumer-facing operations, but it has abandoned its coworking pilot.
By Daphne Howland • April 2, 2019 -
QVC plans 1st exclusive beauty brand
Carmindy Beauty will be developed with Batallure Beauty and will sell exclusively on the video commerce platform when it debuts in September.
By Cara Salpini • April 2, 2019 -
Sponsored by Selligent
Q: How can retailers make consumers love their brand? A: Marketing personalization!
There are three proven marketing personalization strategies that retailers can use when building or maintaining a brand.
By Gregg Turek • April 2, 2019 -
In-app native ads led app installs during holidays, study says
Running creative across more app publishers helped to generate 45% greater engagement and boost app installs.
By Robert Williams • April 1, 2019 -
How to tap into Gen Z’s $143B spending power by smartphone
These consumers actively use mobile devices, but don't value e-commerce as much as millennials, according to market intelligence firm Numerator.
By Lauren Manning • April 1, 2019 -
Take Care: How an indie store is merging coworking and retail
Becky Waddell launched a wellness-oriented office space inside her Washington, D.C. store and tapped into an emerging trend.
By Kaarin Moore • April 1, 2019 -
Sally Beauty brings Instagram shopping, Apple Pay to revamped mobile site
A "shop by solution" feature gets people customized recommendations based on their needs.
By Robert Williams • March 29, 2019 -
"H&M Canal City Hakata shop in Canal City Hakata East Building at Fukuoka,Japan" by Nissy-KITAQ is licensed under CC BY-SA 3.0
H&M launches branding campaign to attract talent
Retailers that prioritize the promotion of their brand as an employer may see a recruiting boost, experts say.
By Valerie Bolden-Barrett • March 28, 2019 -
Influencer marketing startup Tribe snaps up $7.5M
The self-serve marketplace that helps brands acquire content from micro-influencers is also making a move into the U.S. market.
By Corinne Ruff • March 28, 2019 -
Asos, Dunkin’ boost engagement with poll stickers on Instagram Stories ads
Early tests show that nine out of 10 campaigns using the new feature saw the number of three-second ad views rise.
By Robert Williams • March 28, 2019 -
Wayfair opens first physical store
The Natick, Massachusetts, location features virtual reality technology and complimentary design consultations.
By Corinne Ruff • Updated Aug. 26, 2019 -
Nike reports strong numbers, faces racial discrimination suit
Growth in women's is over-indexing men's, CEO Mark Parker said, but the retailer's workplace culture has once again come under scrutiny.
By Cara Salpini • March 22, 2019 -
Column
Retail Therapy: Fast-food chains serve up absurdity
Dunkin', McDonald's and Burger King attempt to feed consumers' appetites in a less traditional way.
By Caroline Jansen • March 22, 2019 -
Walmart CTO departs to lead Pinterest engineering team
The aspirational social media site is undergoing internal changes, including filing a confidential IPO with the SEC last month.
By Samantha Schwartz • March 22, 2019 -
Century 21 taps real New Yorkers in spring campaign
The iconic Manhattan retailer's messaging, awash in pastels, emphasizes the deals that fashionistas can find at its off-price stores.
By Daphne Howland • March 21, 2019 -
CNBC: Amazon suspends ads for products that don't make money
Amid a push to drive profitability for low-margin goods, the e-commerce company is reportedly pressuring brands to slash prices if they want to advertise products.
By Erica Sweeney • March 21, 2019