Athleta names interim CMO

Gap Inc. has been shuffling its marketing leadership, with the head of Banana Republic's marketing taking over at its namesake brand in February.

By Cara Salpini • Aug. 5, 2020

Macy’s enlists influencers for its ‘Style Crew’

The department store is integrating shoppable content, and new fashion and beauty buffs into its program.

By Tatiana Walk-Morris • Aug. 5, 2020

Explore the Trendline➔

The latest in experiential retail

From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

By Retail Dive staff

Walmart fortifies ad platform with omnichannel analytics offering

Procter & Gamble, Mondelēz and Clorox beta tested Performance Dashboards, which could better position the retailer against rivals like Amazon and Google.

By Peter Adams • Aug. 4, 2020

Three years after Fenty Beauty, Rihanna debuts Fenty Skin

Aimed at inclusivity, the products were tested on all skin tones and types, and are also built around key trends like sustainability and clean ingredients.

By Cara Salpini • Aug. 4, 2020

PetSmart gamifies reptile adoption with Snapchat AR quiz

An immersive lens includes a discount on a pet reptile to drive store foot traffic, which rose during the pandemic's early days as people stockpiled supplies.

By Robert Williams • Aug. 3, 2020

BuzzFeed goes DTC with content-driven commerce deal

The media company looks to create its own e-commerce offering designed to turn readers into active shoppers.

By Dianna Christie • Aug. 3, 2020

Retail Therapy: Oskar Blues, French's brew up summer in a can

While absolutely nobody asked for it, the two brands teamed up to release a one-of-a-kind mustard-flavored beer.

By Caroline Jansen • July 31, 2020

Gen Z, millennials drive growth in mobile video during pandemic, Snap study says

Nearly three quarters of young consumers said they watched more video on their smartphones this year than in 2019, according to the report.

By Robert Williams • July 31, 2020

Old Navy partners with Popsugar on retailer's first tween collection

The collaboration is aimed at an underserved tween market during the critical back-to-school shopping season. 

By Robert Williams • July 29, 2020

Back-to-school marketing takes on a somber tone under COVID-19, but carries key silver linings

Ads addressing activism, mental health and remote learning arrive in place of typically sunny seasonal fare, but they might resonate more with grounded Gen Z teens. 

By Peter Adams • July 28, 2020

DSW’s debut hashtag challenge on TikTok racks up 1.3B views

The shoe retailer enlisted five influencers to promote the #TooManyShoes challenge on the popular social video app.

By Robert Williams • July 28, 2020

Retail Therapy: Starburst goes all-in on self-care

Leaning into the pink Starburst meme, the Mars Wrigley brand released a kit to help consumers feel like their best selves.

By Caroline Jansen • July 24, 2020

Hollister enters shaky back-to-school period with campaign led by top TikTok talent

An effort featuring the D'Amelio sisters, Noah Pugliano and Bill Nye arrives amid uncertainty for both school reopenings and TikTok's future in the U.S.

By Peter Adams • July 21, 2020

Target, L’Oréal, Ralph Lauren test Snapchat’s new brand profile pages

The new feature gives marketers a permanent home to build a following and directly engage with app users.

By Robert Williams • July 20, 2020

Instagram Shop launches with Facebook Pay at checkout

A centralized e-commerce hub will offer personalized recommendations, exclusive items and collections of products from brands and creators.

By Robert Williams • July 20, 2020

Crisis Management: Why Madison Reed launched a new product in a pandemic

The company's online business "exploded" as the coronavirus hit the U.S., but its men's line had already been in the works for months.

By Cara Salpini • July 20, 2020

Retail Therapy: Target, Zappos launch new collections with inclusivity in mind

The mass merchant brought back its adaptive Halloween costumes, while the shoe retailer is selling single shoes or shoes in differing sizes.

By Caroline Jansen • July 17, 2020

Ulta launches Conscious Beauty initiative

Starting in the fall, the beauty retailer will certify brands under various pillars, like cruelty free, vegan and sustainable packaging.

By Cara Salpini • July 16, 2020

Retail Therapy: Burger King brews up the perfect combo

In partnership with Danish craft brewer Mikkeller, the fast-food chain created a nonalcoholic beer, The King's Cup, to serve in Denmark and Sweden.

By Caroline Jansen • July 10, 2020

SKU'd: Does Gap have a Kanye West problem?

From "College Dropout" to presidential hopeful. If you hitch your brand to a mercurial superstar you better be ready for the ride. 

By Kaarin Moore • July 10, 2020

Nike opens latest store concept: Nike Rise

The first of its kind opened in Guangzhou, China, on Thursday, and the retailer plans to expand it in 2021.

By Cara Salpini • July 10, 2020

How COVID-19 boosted QVC, HSN and livestreaming

As the veteran telecommerce networks adapt to the challenges of the pandemic, other brands are catching up to the future of livestreaming.

By Tatiana Walk-Morris • July 9, 2020

CVS offers gifts to shoppers who link mobile app to loyalty rewards

The retailer is one of several companies that are encouraging shoppers to use their smartphones for loyalty programs that drive repeat business. 

By Robert Williams • July 7, 2020

Walmart hosts virtual summer camp, drive-in movies to keep families entertained

Through experiences powered by its mobile app, the retailer aims to connect with parents trying to keep their kids engaged this summer.

By Dianna Christie • July 7, 2020

DTC brands struggled with profitability prior to COVID-19. Now what?

While the pandemic provided some relief to high customer acquisition costs in the near term, it doesn't necessarily equal long-term profit.

By Caroline Jansen • July 6, 2020