Adidas HR chief out as employees seek more diversity

In a statement on her departure, Karen Parkin said that "to unify the organization it would be better for me to retire and pave the way for change."

By Cara Salpini • July 1, 2020

Will the protests be a turning point for diversity in athletics retail?

The backlash and resulting action at top sportswear brands is a microcosm of an issue that's being tackled with renewed force in every area of retail.

By Cara Salpini • June 30, 2020

Explore the Trendline➔

The latest in experiential retail

From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

By Retail Dive staff

Google extends free product listings to search results

Free listings for brands and retailers are part of the search giant's increased push into e-commerce.

By Robert Williams • June 30, 2020

Bollé unleashes sunglass try-on experience on Instagram

The AR feature has a viewpoint for each camera on a smartphone, and helps customers find nearby retailers that carry the brand.

By Robert Williams • June 30, 2020

Retail Therapy: Lush UAE develops a product to make hand washing a breeze

The cosmetics brand created a soap designed to dissolve in 30 seconds, which it will provide for free across Dubai through a partnership with Deliveroo.

By Caroline Jansen • June 26, 2020

Sephora launches on Instagram checkout with over 80 brands

The partnership demonstrates the growing importance of social commerce, especially as companies attempt to reach young consumers.

By Cara Salpini • June 24, 2020

North Face, Patagonia, REI boycott Facebook after calls from civil rights groups

Others have since joined the #StopHateforProfit campaign, which seeks to pressure the social network to be more aggressive in removing hate speech.

By Robert Williams • Updated June 24, 2020

Google unveils shoppable video ads for YouTube

In tests, Aerie generated sales conversions that were nine times better than its traditional media mix and saw return on ad spend 25% higher than a year prior.

By Robert Williams • June 23, 2020

David’s Bridal, Popwallet partner for marketing via mobile wallets

The effort will allow customers to obtain offers and deals directly on their smartphones.

By Tatiana Walk-Morris • June 22, 2020

Retail Therapy: Busch takes inspiration from Willy Wonka in latest campaign

The beer maker launched a contest where fans could win a $5,000 outdoor vacation if their Busch-branded puzzle features a golden can.

By Caroline Jansen • June 19, 2020

Crisis Management: How two DTC brands found success in the midst of a pandemic

While much of retail struggles to survive, intimates brand Knix and bridal business Azazie have seen sales spikes as more shoppers are pushed online.

By Cara Salpini • June 17, 2020

Variety: Walmart partners with HGTV series

Home goods from the big-box retailer are key to "Design At Your Door," and shoppable articles featuring the products will appear on HGTV.com.

By Peter Adams • June 16, 2020

Snapchat debuts AI-powered lenses, mini apps, real-time features

Nike and Mattel are among the brands using the company's platforms for a broad range of new services.

By Robert Williams • June 15, 2020

Black-owned beauty brands in the spotlight

Campaigns led by Black entrepreneurs are pushing retailers and brands to take action beyond their "Black Lives Matter" social media posts.

By Daphne Howland • Updated June 12, 2020

Retail Therapy: Boy Smells releases 'genderful' collection

The candle and intimate apparel brand created a collection in celebration of Pride month with proceeds going toward The Trevor Project.

By Caroline Jansen • June 12, 2020

Klarna debuts ‘Vibe’ no-fee loyalty program

Members will earn points wherever they make purchases through the company's app, or at physical stores where they use Klarna.

By Tatiana Walk-Morris • June 12, 2020

Voice assistants deepen ties with brands, study says

In using voice apps, 95% of U.K. families said it's important that the app be from a brand they know.

By Robert Williams • June 11, 2020

SKU'd: When mall stores went to fashion week

Recognizable brands once flirted with high fashion. But that may all be over as even luxury companies try to reimagine the future of runway shows.

By Kaarin Moore • June 11, 2020

What's Victoria's Secret's next move?

The lingerie brand faces a new set of obstacles, including a lawsuit and a flailing U.K. operation. And it may have to get a lot smaller.

By Daphne Howland • June 8, 2020

American Eagle claims nearly 2B impressions on TikTok campaign for Aerie

A newcomer to the platform, Aerie worked with top influencers like Charli D'Amelio, supporting a boost to its parent company's digital sales.  

By Robert Williams • June 8, 2020

Please don't touch: The future of experiential retail in the era of coronavirus

In the short term, brands have been moving online to engage consumers, but with stores reopening, retailers will have to shift away from or reimagine high-touch services.

By Cara Salpini • June 8, 2020

Former Tommy Hilfiger CEO to lead Hugo Boss

Daniel Grieder left Tommy Hilfiger and PVH Europe earlier this month, and begins a five-year stint as CEO of the German luxury brand next year.

By Daphne Howland • Updated June 17, 2020

Sephora updates loyalty program for the third time in as many years

The changes included introducing more experiential rewards like meet-and-greets and facials, temporarily on hold as the pandemic's impact lingers.

By Cara Salpini • June 3, 2020

Brands scramble to make statements as protests continue

But how those messages are received depends on the core values of the business, experts say.

By Daphne Howland • June 2, 2020

Nike calls on America to confront racism in new video

The ad inverts the brand's classic slogan, "Just Do It," by calling on people to "For Once, Don't Do It," when it comes to pretending there isn't a problem.

By Dianna Christie • June 1, 2020