Marketing: Page 102


  • Kohl's storefront
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    Courtesy of Kohl's
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    Kohl's revamps loyalty program

    The retailer is rolling 30 million of its current loyalty members into a more streamlined structure. 

    By Sept. 8, 2020
  • San Francisco Gap flagship store
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    Daphne Howland/Retail Dive
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    What's in a flagship?

    A lot of retailers need to close more stores, and many are. But what about the ones meant to showcase their brands? It depends.

    By Sept. 8, 2020
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
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    Retrieved from Red Wing Shoes on September 04, 2020
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    Column

    Retail Therapy: Red Wing reimagines the Labor Day promo

    To help unemployed U.S. workers, the shoe brand called on other companies to put aside deals and discounts this holiday and promote open jobs.

    By Sept. 4, 2020
  • With new menswear hire, Nordstrom tackles a major weakness

    Former Highsnobiety Editorial Director Jian DeLeon arrives as S&P Global Ratings downgraded the retailer, citing lasting impacts from the pandemic.

    By Sept. 4, 2020
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    Courtesy of Target
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    Target adds premium products to its Good & Gather line

    Good & Gather Signature has launched with 60 items, which will help bring the private label line to nearly 2,000 total products by the fall.

    By Krishna Thakker • Sept. 3, 2020
  • Perri Edwards poses for Nike's first maternity collection, Nike (M)
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    Courtesy of Nike
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    Nike unveils first maternity collection

    Launching Sept. 17, the line will focus on four "essentials," and furthers the retailer's strategy of catering to female customers.

    By Sept. 2, 2020
  • What the future of TikTok means for retail

    Brands should be prepared to pivot their marketing efforts if the platform is banned or acquired. 

    By Tatiana Walk-Morris • Sept. 2, 2020
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    Fotolia
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    Back-to-school shoppers are showing up after all, study shows

    Mass merchants, Best Buy and even office retailers saw foot traffic upticks in August, after steeper declines last month, according to Placer.ai.

    By Sept. 1, 2020
  • Walmart to launch its Walmart+ membership service

    The retailer's answer to Amazon's Prime touts its store base as well as fuel and Scan & Go perks. 

    By Sept. 1, 2020
  • Neiman Marcus debuts digital hub with editorial content, tailored shopping features.
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    Courtesy of Neiman Marcus
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    Neiman Marcus replaces Fall Book with digital content campaign

    Customers can shop through editorial stories about product inspiration, designer collections and the season's trends via the digital experience.

    By Tatiana Walk-Morris • Aug. 31, 2020
  • Child in doorway prepares to leave home
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    Retrieved from Kantar on August 28, 2020
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    Kantar: Back-to-school advertising drops 70% on national TV

    Only six retailers are advertising nationally this year, compared with 100 in 2019, and the tone has changed to highlight personal safety and logistics.

    By Robert Williams • Aug. 31, 2020
  • Walmart Store Exterior at Night
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    Courtesy of https://corporate.walmart.com/photos/walmart-store-exterior-at-night
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    Walmart teams with Microsoft on TikTok bid, eyeing e-commerce, advertising opportunity

    The deal has the potential to seriously shake up the digital media sector, as Walmart would gain access to a powerful wedge against rivals like Amazon. 

    By Peter Adams • Aug. 28, 2020
  • Lowe's partners with designers at New York Fashion Week in 2020
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    Courtesy of Lowe's
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    Column

    Retail Therapy: Lowe's project runway

    In an unexpected move, the home improvement retailer is partnering with New York Fashion Week designers to help create backdrops for the outdoor shows.

    By Aug. 28, 2020
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    Courtesy of PR Newswire
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    Anthropologie wedding brand BHLDN launches plus assortment

    The retailer has joined several digital upstarts in offering extended sizes for brides and bridesmaids, a path to a greater share of a shaken market.

    By Aug. 25, 2020
  • Nike's first Nike Rise concept store in Guangzhou, China
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    Courtesy of Nike
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    Report: Nike shutting down 9 wholesale accounts in shift to DTC

    Among those closing are Belk, Dillard's and Zappos, according to an analyst note from Susquehanna Financial Group.

    By Aug. 25, 2020
  • Mobile ad spend jumps 71% amid pandemic recovery: study

    In-app ad spend on private marketplaces soared 391% during the period, outpacing the strong 52% gain for the mobile web, per PubMatic.

    By Robert Williams • Aug. 25, 2020
  • Brach's launched Turkey Dinner Candy Corn at Walgreens stores in August 2020.
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    Retrieved from Brach's on August 21, 2020
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    Column

    Retail Therapy: Brach's looks for a spot at the Thanksgiving table

    The candy brand recently released turkey dinner-inspired candy corn, including flavors like green bean, roast turkey, stuffing and cranberry sauce.

    By Aug. 21, 2020
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    Retrieved from Tinuiti on July 08, 2020
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    E.l.f. seeks brand ambassadors for TikTok reality show

    The beauty brand is asking users to post videos showing why they should win a contract to be on "Eyes. Lips. Famous."

    By Robert Williams • Aug. 18, 2020
  • Employee in New Rochelle district applies an antimicrobial coating to desks.
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    Permission granted by City School District of New Rochelle
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    Retailers' back-to-school ads resonate by empathizing with uncertainty, study finds

    Ads from Kohl's, Walmart and others address uncertain times with upbeat messages during a markedly different back-to-school season.

    By Dianna Christie • Aug. 17, 2020
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    Retrieved from Blockbuster via Airbnb on August 13, 2020
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    Retail Therapy: The last Blockbuster lists itself on Airbnb

    Because this is the year where apparently anything goes, the Bend, Oregon, store is inviting local residents to spend a night.

    By Aug. 14, 2020
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    Christiann Koepke via Unsplash
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    What COVID-19 did to customer loyalty

    As retailers grappled with out-of-stocks, research found that 75% of consumers opted to shop alternative brands.

    By Aug. 12, 2020
  • A collection of Public Goods products
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    Courtesy of Kent Rogowski/Public Goods
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    CVS to sell DTC brand Public Goods in bid for the healthy shopper

    The two started a pilot in January, and have now expanded it to put the brand's sustainable, health-focused products into 2,000 stores nationwide.

    By Aug. 11, 2020
  • Michael's Arts & Crafts Store, Newington, CT, 2/2015 by Mike Mozart of TheToyChannel and JeepersMedia on YouTube
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    "Michael's" by Mike Mozart is licensed under CC BY 2.0
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    Michaels adds new perks to its rewards program

    The arts and crafts retailer aims to strengthen relationships with its customers digitally. 

    By Tatiana Walk-Morris • Aug. 7, 2020
  • Mac 'n Cheese
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    Courtesy of Frito-Lay
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    Column

    Retail Therapy: Cheetos Mac n' Cheese gives humans a ray of hope during apocalypse

    The pasta comes in three flavor varieties and is made with "authentic Cheetos cheesiness." 

    By Aug. 7, 2020
  • BestKeptSecret's flash sales event
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    Courtesy of BestKeptSecret
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    Fashion brands team up for flash sales event

    Shopping platform BestKeptSecret aims to raise $1 million for charity with the help of multiple brands.

    By Tatiana Walk-Morris • Aug. 6, 2020