Marketing: Page 102
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Kohl's revamps loyalty program
The retailer is rolling 30 million of its current loyalty members into a more streamlined structure.
By Kaarin Moore • Sept. 8, 2020 -
What's in a flagship?
A lot of retailers need to close more stores, and many are. But what about the ones meant to showcase their brands? It depends.
By Daphne Howland • Sept. 8, 2020 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Retrieved from Red Wing Shoes on September 04, 2020Column
Retail Therapy: Red Wing reimagines the Labor Day promo
To help unemployed U.S. workers, the shoe brand called on other companies to put aside deals and discounts this holiday and promote open jobs.
By Caroline Jansen • Sept. 4, 2020 -
With new menswear hire, Nordstrom tackles a major weakness
Former Highsnobiety Editorial Director Jian DeLeon arrives as S&P Global Ratings downgraded the retailer, citing lasting impacts from the pandemic.
By Daphne Howland • Sept. 4, 2020 -
Target adds premium products to its Good & Gather line
Good & Gather Signature has launched with 60 items, which will help bring the private label line to nearly 2,000 total products by the fall.
By Krishna Thakker • Sept. 3, 2020 -
Nike unveils first maternity collection
Launching Sept. 17, the line will focus on four "essentials," and furthers the retailer's strategy of catering to female customers.
By Cara Salpini • Sept. 2, 2020 -
What the future of TikTok means for retail
Brands should be prepared to pivot their marketing efforts if the platform is banned or acquired.
By Tatiana Walk-Morris • Sept. 2, 2020 -
Back-to-school shoppers are showing up after all, study shows
Mass merchants, Best Buy and even office retailers saw foot traffic upticks in August, after steeper declines last month, according to Placer.ai.
By Daphne Howland • Sept. 1, 2020 -
Walmart to launch its Walmart+ membership service
The retailer's answer to Amazon's Prime touts its store base as well as fuel and Scan & Go perks.
By Ben Unglesbee • Sept. 1, 2020 -
Neiman Marcus replaces Fall Book with digital content campaign
Customers can shop through editorial stories about product inspiration, designer collections and the season's trends via the digital experience.
By Tatiana Walk-Morris • Aug. 31, 2020 -
Retrieved from Kantar on August 28, 2020
Kantar: Back-to-school advertising drops 70% on national TV
Only six retailers are advertising nationally this year, compared with 100 in 2019, and the tone has changed to highlight personal safety and logistics.
By Robert Williams • Aug. 31, 2020 -
Walmart teams with Microsoft on TikTok bid, eyeing e-commerce, advertising opportunity
The deal has the potential to seriously shake up the digital media sector, as Walmart would gain access to a powerful wedge against rivals like Amazon.
By Peter Adams • Aug. 28, 2020 -
Column
Retail Therapy: Lowe's project runway
In an unexpected move, the home improvement retailer is partnering with New York Fashion Week designers to help create backdrops for the outdoor shows.
By Cara Salpini • Aug. 28, 2020 -
Anthropologie wedding brand BHLDN launches plus assortment
The retailer has joined several digital upstarts in offering extended sizes for brides and bridesmaids, a path to a greater share of a shaken market.
By Daphne Howland • Aug. 25, 2020 -
Report: Nike shutting down 9 wholesale accounts in shift to DTC
Among those closing are Belk, Dillard's and Zappos, according to an analyst note from Susquehanna Financial Group.
By Cara Salpini • Aug. 25, 2020 -
Mobile ad spend jumps 71% amid pandemic recovery: study
In-app ad spend on private marketplaces soared 391% during the period, outpacing the strong 52% gain for the mobile web, per PubMatic.
By Robert Williams • Aug. 25, 2020 -
Retrieved from Brach's on August 21, 2020Column
Retail Therapy: Brach's looks for a spot at the Thanksgiving table
The candy brand recently released turkey dinner-inspired candy corn, including flavors like green bean, roast turkey, stuffing and cranberry sauce.
By Caroline Jansen • Aug. 21, 2020 -
Retrieved from Tinuiti on July 08, 2020
E.l.f. seeks brand ambassadors for TikTok reality show
The beauty brand is asking users to post videos showing why they should win a contract to be on "Eyes. Lips. Famous."
By Robert Williams • Aug. 18, 2020 -
Retailers' back-to-school ads resonate by empathizing with uncertainty, study finds
Ads from Kohl's, Walmart and others address uncertain times with upbeat messages during a markedly different back-to-school season.
By Dianna Christie • Aug. 17, 2020 -
Retrieved from Blockbuster via Airbnb on August 13, 2020Column
Retail Therapy: The last Blockbuster lists itself on Airbnb
Because this is the year where apparently anything goes, the Bend, Oregon, store is inviting local residents to spend a night.
By Caroline Jansen • Aug. 14, 2020 -
What COVID-19 did to customer loyalty
As retailers grappled with out-of-stocks, research found that 75% of consumers opted to shop alternative brands.
By Caroline Jansen • Aug. 12, 2020 -
CVS to sell DTC brand Public Goods in bid for the healthy shopper
The two started a pilot in January, and have now expanded it to put the brand's sustainable, health-focused products into 2,000 stores nationwide.
By Cara Salpini • Aug. 11, 2020 -
Michaels adds new perks to its rewards program
The arts and crafts retailer aims to strengthen relationships with its customers digitally.
By Tatiana Walk-Morris • Aug. 7, 2020 -
Column
Retail Therapy: Cheetos Mac n' Cheese gives humans a ray of hope during apocalypse
The pasta comes in three flavor varieties and is made with "authentic Cheetos cheesiness."
By Kaarin Moore • Aug. 7, 2020 -
Fashion brands team up for flash sales event
Shopping platform BestKeptSecret aims to raise $1 million for charity with the help of multiple brands.
By Tatiana Walk-Morris • Aug. 6, 2020