Marketing: Page 11


  • A storefront with a blue sign in the background that says "Mercari."
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    Courtesy of Mercari
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    Mercari opens first physical store in Los Angeles

    Mercari on Melrose includes a spot for sellers to list items, a dedicated DIY and events space, and a partner pop-up area. 

    By Tatiana Walk-Morris • Aug. 5, 2024
  • Woman looking at her mobile phone while shopping at the supermarket.
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    FreshSplash via Getty Images
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    How to win over customers in inflationary times. Hint: It’s not just about price.

    Quality and other considerations are in play as shoppers mull whether or not to spend their money on discretionary items.

    By Aug. 5, 2024
  • A JD Sports employee puts a Nike shoebox into a bag.
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    Courtesy of JD Sports
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    Nike, JD Sports expand connected loyalty program to the US

    The move makes JD Sports the first global partner of the connected program, and comes as Nike leans back into wholesale.

    By Aug. 2, 2024
  • Rihanna wearing Savage X Fenty products.
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    Courtesy of Savage X Fenty
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    Rihanna’s Savage X Fenty picks Nordstrom as first US retail partner

    The tie-up will put products in 16 of the department store’s locations and on its website.

    By Tatiana Walk-Morris • Aug. 2, 2024
  • Fred Segal storefront
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    Courtesy of Fred Segal
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    Column

    The Weekly Closeout: Fred Segal closes remaining stores and Foxtrot plots its comeback

    Los Angeles fashion loses a retail icon and after abruptly closing stores this spring, Foxtrot team members promise a return to the company’s roots.

    By Retail Dive Staff • Aug. 2, 2024
  • Exterior of a brick building with the Etsy name on it.
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    Courtesy of Etsy
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    Etsy to launch paid buyer membership program

    Etsy Insider, which comes as Q2 sales rise 3%, includes benefits like free domestic shipping on “millions” of items — at no cost to sellers. 

    By Tatiana Walk-Morris • Aug. 1, 2024
  • A smiling blond person lounging on a rust-colored couch.
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    Courtesy of Marquee Brands
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    Maternity retailer Motherhood overhauls brand, partners with Kohl’s

    The partnership with the retailer, which has been working to expand its assortment, is the brand’s first foray into brick-and-mortar in five years.

    By July 31, 2024
  • Walmart has agreed to acquire smart TV maker Vizio in a $2.3 billion cash deal.
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    Scott Olson via Getty Images
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    Deep Dive

    As retail media networks widen their scope, is a reckoning inbound?

    Expanding into offsite media like open-web programmatic could alleviate supply pressures but opens a whole new can of worms for the category.

    By Peter Adams • July 31, 2024
  • Person holding phone with Walmart tech
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    Courtesy of Walmart
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    55% of Gen Z have made an online purchase while browsing social media

    A new survey from Walmart and Morning Consult indicates that social media is becoming a key platform for product discovery. 

    By Tatiana Walk-Morris • July 30, 2024
  • A Target employee folds women's apparel on the sales floor
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    Permission granted by Target
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    Target launches denim take-back event

    As back-to-school season kicks off, the retailer is offering 20% off a new denim purchase to consumers who trade in up to five pieces of used denim. 

    By July 29, 2024
  • A person uses a credit card to pay for a purchase on a computer
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    Poike via Getty Images
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    After a bad first half, US consumer tech sales expected to fall 2% in 2024: Circana

    The research firm said the macroeconomic environment remains unchanged, but signaled strength in some categories for the back half of the year.

    By Tatiana Walk-Morris • July 29, 2024
  • Gabby Douglas and Patrick Warburton in an e.l.f. campaign
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    Courtesy of E.l.f. Beauty
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    E.l.f. gets in on ‘hot girl walk’ TikTok trend in time for Olympics

    To boost its position as an entertainment brand, the cosmetics company parodied sports broadcasts in a video featuring Olympian Gabby Douglas.

    By Sara Karlovitch • July 29, 2024
  • A brand image of Coach, Roblox and Zepeto's collaboration with virtual avatars dressed in Coach apparel.
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    Courtesy of Coach, Roblox, Zepeto
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    Coach brings Spring 2024 collection to the metaverse

    The Tapestry brand introduced virtual wearables and other features to Roblox and Zepeto in an effort to better reach Gen Z.

    By July 26, 2024
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: Nike and Journeys make C-suite appointments

    The athletics brand named Cheryan Jacob as chief information officer, while the footwear retailer appointed Stacy Doren as its marketing chief.

    By Retail Dive Staff • July 26, 2024
  • Close-up of a retailer's app.
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    Courtesy of Sam's Club
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    Sam’s Club brings retail media to Scan & Go tool

    Display ads will appear on the cart page of the retailer’s app and enable measurement of in-store shopping behavior and ad performance.

    By Peyton Bigora • July 25, 2024
  • Walmart storefront.
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    Kaarin Vembar/Retail Dive
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    Walmart leans into value, touting ‘thousands’ of back-to-school items under $10

    New this year is a “one-click food basket,” offering two weeks of lunch supplies for about $2 per day.

    By Tatiana Walk-Morris • July 25, 2024
  • Nikki Rodriguez poses for American Eagle's Fall 2024 campaign.
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    Courtesy of American Eagle
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    Inside American Eagle’s ‘Live Your Life’ brand platform and fall campaign

    Chief Marketing Officer Craig Brommers explains how the retailer is giving fresh energy to a 20-year-old slogan to reach Gen Z.

    By Jessica Deyo • July 25, 2024
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    TikTok Shop spend jumps during Deals for You Days

    U.S. shoppers spent $52 each during the social platform’s July sale, a historic high and a break from recent declines, according to Earnest Analytics.

    By Tatiana Walk-Morris • July 24, 2024
  • The interior of a store, with a display at the forefront and employees behind a counter.
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    Daphne Howland/Retail Dive
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    Column

    Reporter’s Notebook: Blockbuster still wants you to be kind, rewind

    The video rental chain’s last-standing franchise location in Bend, Oregon, has both loyal customers and nostalgic fans.

    By July 24, 2024
  • Best Buy's "spokeshologram," Gram, which debuted as part of a larger refresh and introduction of its "imagine that." tagline
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    Courtesy of Best Buy
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    Best Buy updates brand with new tagline, hologram spokesperson

    As part of a refresh, the company updated its color palette to include magenta, teal and red, and is emphasizing personalized discovery and support.

    By Tatiana Walk-Morris • July 23, 2024
  • The interior of Birkenstock's store in France.
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    Courtesy of Birkenstock
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    Birkenstock opens first owned store in France ahead of Olympics

    The two-level space includes a community event area and is one of several stores the brand plans to open in key European cities in the coming years.

    By Howard Ruben • July 23, 2024
  • A Nike billboard for the Summer Olympics in Paris
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    Permission granted by Nike
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    Nike kicks off marketing comeback with gritty Olympics ads

    Willem Dafoe narrates spots probing the qualities that motivate sporting greats, including an obsession with power and an inability to be satisfied.

    By Peter Adams • July 23, 2024
  • A sign is posted in front of a Google office on April 26, 2022 in San Francisco, California. Google parent company Alphabet will report first quarter earnings today after the closing bell.
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    Justin Sullivan via Getty Images
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    Deep Dive

    And just like that, Google won’t be deprecating cookies. What now?

    The tech giant backed off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world.

    By Chris Kelly • July 23, 2024
  • Megan Rapinoe wearing Knix undergarments
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    Courtesy of Knix
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    Knix enlists soccer star Megan Rapinoe for latest campaign

    Rapinoe teamed up with the brand to pay athletes to talk about their periods while competing in sports.

    By Howard Ruben • July 22, 2024
  • A closeup of a store display. A grey and pink Skechers sneaker is seen next to a purple Skechers sneaker.
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    Brandon Bell via Getty Images
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    Skechers sues L.L. Bean for patent infringement

    Attorneys for the footwear giant accuse the retailer of illegally using its patented "heel cup" design.

    By Laurel Deppen • July 22, 2024