Marketing: Page 11
-
Mercari opens first physical store in Los Angeles
Mercari on Melrose includes a spot for sellers to list items, a dedicated DIY and events space, and a partner pop-up area.
By Tatiana Walk-Morris • Aug. 5, 2024 -
How to win over customers in inflationary times. Hint: It’s not just about price.
Quality and other considerations are in play as shoppers mull whether or not to spend their money on discretionary items.
By Daphne Howland • Aug. 5, 2024 -
Nike, JD Sports expand connected loyalty program to the US
The move makes JD Sports the first global partner of the connected program, and comes as Nike leans back into wholesale.
By Cara Salpini • Aug. 2, 2024 -
Rihanna’s Savage X Fenty picks Nordstrom as first US retail partner
The tie-up will put products in 16 of the department store’s locations and on its website.
By Tatiana Walk-Morris • Aug. 2, 2024 -
Column
The Weekly Closeout: Fred Segal closes remaining stores and Foxtrot plots its comeback
Los Angeles fashion loses a retail icon and after abruptly closing stores this spring, Foxtrot team members promise a return to the company’s roots.
By Retail Dive Staff • Aug. 2, 2024 -
Etsy to launch paid buyer membership program
Etsy Insider, which comes as Q2 sales rise 3%, includes benefits like free domestic shipping on “millions” of items — at no cost to sellers.
By Tatiana Walk-Morris • Aug. 1, 2024 -
Maternity retailer Motherhood overhauls brand, partners with Kohl’s
The partnership with the retailer, which has been working to expand its assortment, is the brand’s first foray into brick-and-mortar in five years.
By Daphne Howland • July 31, 2024 -
Deep Dive
As retail media networks widen their scope, is a reckoning inbound?
Expanding into offsite media like open-web programmatic could alleviate supply pressures but opens a whole new can of worms for the category.
By Peter Adams • July 31, 2024 -
55% of Gen Z have made an online purchase while browsing social media
A new survey from Walmart and Morning Consult indicates that social media is becoming a key platform for product discovery.
By Tatiana Walk-Morris • July 30, 2024 -
Target launches denim take-back event
As back-to-school season kicks off, the retailer is offering 20% off a new denim purchase to consumers who trade in up to five pieces of used denim.
By Nate Delesline III • July 29, 2024 -
After a bad first half, US consumer tech sales expected to fall 2% in 2024: Circana
The research firm said the macroeconomic environment remains unchanged, but signaled strength in some categories for the back half of the year.
By Tatiana Walk-Morris • July 29, 2024 -
E.l.f. gets in on ‘hot girl walk’ TikTok trend in time for Olympics
To boost its position as an entertainment brand, the cosmetics company parodied sports broadcasts in a video featuring Olympian Gabby Douglas.
By Sara Karlovitch • July 29, 2024 -
Coach brings Spring 2024 collection to the metaverse
The Tapestry brand introduced virtual wearables and other features to Roblox and Zepeto in an effort to better reach Gen Z.
By Xanayra Marin-Lopez • July 26, 2024 -
Column
The Weekly Closeout: Nike and Journeys make C-suite appointments
The athletics brand named Cheryan Jacob as chief information officer, while the footwear retailer appointed Stacy Doren as its marketing chief.
By Retail Dive Staff • July 26, 2024 -
Sam’s Club brings retail media to Scan & Go tool
Display ads will appear on the cart page of the retailer’s app and enable measurement of in-store shopping behavior and ad performance.
By Peyton Bigora • July 25, 2024 -
Walmart leans into value, touting ‘thousands’ of back-to-school items under $10
New this year is a “one-click food basket,” offering two weeks of lunch supplies for about $2 per day.
By Tatiana Walk-Morris • July 25, 2024 -
Inside American Eagle’s ‘Live Your Life’ brand platform and fall campaign
Chief Marketing Officer Craig Brommers explains how the retailer is giving fresh energy to a 20-year-old slogan to reach Gen Z.
By Jessica Deyo • July 25, 2024 -
TikTok Shop spend jumps during Deals for You Days
U.S. shoppers spent $52 each during the social platform’s July sale, a historic high and a break from recent declines, according to Earnest Analytics.
By Tatiana Walk-Morris • July 24, 2024 -
Column
Reporter’s Notebook: Blockbuster still wants you to be kind, rewind
The video rental chain’s last-standing franchise location in Bend, Oregon, has both loyal customers and nostalgic fans.
By Daphne Howland • July 24, 2024 -
Best Buy updates brand with new tagline, hologram spokesperson
As part of a refresh, the company updated its color palette to include magenta, teal and red, and is emphasizing personalized discovery and support.
By Tatiana Walk-Morris • July 23, 2024 -
Birkenstock opens first owned store in France ahead of Olympics
The two-level space includes a community event area and is one of several stores the brand plans to open in key European cities in the coming years.
By Howard Ruben • July 23, 2024 -
Nike kicks off marketing comeback with gritty Olympics ads
Willem Dafoe narrates spots probing the qualities that motivate sporting greats, including an obsession with power and an inability to be satisfied.
By Peter Adams • July 23, 2024 -
Deep Dive
And just like that, Google won’t be deprecating cookies. What now?
The tech giant backed off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world.
By Chris Kelly • July 23, 2024 -
Knix enlists soccer star Megan Rapinoe for latest campaign
Rapinoe teamed up with the brand to pay athletes to talk about their periods while competing in sports.
By Howard Ruben • July 22, 2024 -
Skechers sues L.L. Bean for patent infringement
Attorneys for the footwear giant accuse the retailer of illegally using its patented "heel cup" design.
By Laurel Deppen • July 22, 2024