DTC: Page 9


  • Zendaya for sneaker brand On
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    Courtesy of On
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    On Running appoints Zendaya as brand partner in multiyear deal

    As legacy rivals like Nike face fresh pressures, On is looking to shore up its sport and fashion credibility with help from a major star. 

    By Peter Adams • June 10, 2024
  • A 3-D art display of Hello Kitty atop a Claire's store for the character's 50th anniversary.
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    Courtesy of Claire's, Hello Kitty
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    Column

    The Weekly Closeout: Kirkland’s explores strategic alternatives as Claire’s celebrates Hello Kitty

    The home retailer is also instituting a cost-savings plan as sales fell 5% in Q1. Meanwhile, the tween brand is honoring the iconic character’s 50th anniversary.

    By Retail Dive Staff • June 7, 2024
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline
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    gradyreese via Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • The exterior of Hoka's New York City flagship store
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    Courtesy of Elias Parise/Hoka
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    Hoka opens New York City flagship store

    The Fifth Avenue location marks the popular running brand’s second store in New York City and eighth store in the U.S.

    By Howard Ruben • June 7, 2024
  • Lululemon storefront.
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    Kaarin Vembar/Retail Dive
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    Lululemon CEO says it missed opportunities in the women’s business in Q1

    A narrow color palette and insufficient inventory in smaller sizes contributed to slower growth in the U.S., though overall revenue was still up 10%.

    By June 6, 2024
  • Sofía Vergara holding a bag of beans from her ¡DÍOS MIO! COFFEE brand
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    Courtesy of ¡DÍOS MIO! COFFEE
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    Sofía Vergara launches coffee brand on Walmart.com

    Díos Mio Coffee — which is available in whole and ground beans, K-Cups and Nespresso pods — will enter the mass merchant’s stores in September.

    By Howard Ruben • June 6, 2024
  • Foxtrot
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    Brett Dworski/Retail Dive
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    6 Foxtrot stores leased to Further Point Enterprises

    The holding company that acquired the non-real-estate assets from 15 Foxtrot locations last month is now the official tenant for half a dozen of its locations.

    By Brett Dworski • June 5, 2024
  • Three people walking along a beach wearing Fair Harbor apparel.
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    Courtesy of Fair Harbor
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    Fair Harbor taps Mizzen+Main vet as president

    Bethany Muths steps into the newly created role after holding leadership positions at Mizzen+Main, Ivory Ella and footwear brand Schutz.

    By Howard Ruben • June 5, 2024
  • Interior view of a store features one exposed brick wall, a neon art piece of a lightning bolt and various items along the walls on display.
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    Tasia Wells via Getty Images
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    Shinola, Filson parent appoints CEO, chief marketer

    Steve Katzman will oversee operations at both brands in the top spot at Bedrock, while Kevin Wertz, formerly of SmileDirectClub, takes the lead marketing role.

    By Lara Ewen • June 5, 2024
  • Electrolyte packets from Liquid Death.
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    Permission granted by Liquid Death
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    Liquid Death names former PepsiCo, Keurig Dr Pepper exec as CFO

    The fast-growing startup, known for its canned water, has entered new beverage categories while adding experienced executives to its C-suite.

    By Christopher Doering • June 5, 2024
  • A person's hand types on a keyboard while the other hand holds a credit card.
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    Poike via Getty Images
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    Global online retail sales to hit $6.8 trillion by 2028

    In the U.S. alone, online sales will reach $1.6 trillion by that period, up from $1 trillion in 2023, according to a recent report from Forrester.

    By Howard Ruben • June 4, 2024
  • An Outdoor Voices storefront on Melrose Avenue in Los Angeles, California.
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    Cara Salpini/Retail Dive
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    After abruptly shuttering its stores, Outdoor Voices has a new owner

    Consortium Brand Partners, which also owns Draper James, plans to open new stores next year and expand into adjacent product categories.

    By June 4, 2024
  • Poppi, soda
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    Courtesy of Poppi
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    Poppi faces class action lawsuit for ‘prebiotic’ claims

    The complaint, filed in a California district court, said aggregate claims in the suit amount to more than $5 million.

    By S.L. Fuller • June 4, 2024
  • Shoppers walk by a black storefront with the name "Halara" on it.
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    Courtesy of Halara
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    DTC activewear brand Halara opens first pop-up shop

    The company, which says it releases hundreds of new styles per week, is testing the New York City market as one of a series of planned pop-ups.

    By Howard Ruben • June 3, 2024
  • Picture of blue orthotics inserts.
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    Permission granted by Orthotics Direct
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    Orthotics Direct introduces e-commerce site

    The company aims to make foot health solutions more affordable by streamlining the process of placing custom orders. 

    By Tatiana Walk-Morris • June 3, 2024
  • Two kids do homework while an adult and another child use a kitchen appliance.
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    Courtesy of Instant Brands
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    Instant Pot Brands names new chief commercial officer

    The kitchen appliance brand also announced a leader of marketing, e-commerce and consumer care as it carves a path post-bankruptcy.

    By Howard Ruben • May 31, 2024
  • A dog sitting in front of a dog house with Christmas lights on it and dog toys in front of it.
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    Courtesy of Bark
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    Bark taps former exec for chief DTC officer

    Meghan Knoll, who was previously the CEO of Cat Person, will return to the pet retailer to oversee its DTC efforts.

    By May 31, 2024
  • An orange Sierra-branded vehicle with outdoors products stacked on top.
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    Courtesy of Sierra
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    Column

    The Weekly Closeout: Best Buy sales fall 6.5% and Sierra hits 100 stores

    The electronics retailer continues to face pressure in its core segment, while T.J. Maxx’s outdoors-focused sibling eyes more growth ahead.

    By Retail Dive Staff • May 31, 2024
  • A Birkenstock in-store display. There are two rows of Birkenstocks, one with close-toed shoes and one with open. Next to the display is an advertisement of a model.
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    Justin Sullivan/Getty Images via Getty Images
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    Birkenstock logs record Q2 revenue increase of 22%

    In its second earnings report since becoming a publicly traded company, the Germany-based footwear giant raised its outlook after gains in the quarter.

    By Laurel Deppen • May 31, 2024
  • Two people sit with an iPad looking at a dress shirt.
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    Permission granted by Rhone
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    Rhone gets into made-to-measure apparel using 3D tech

    The company’s Custom Made by Rhone technology captures a customer’s exact measurements in order to make a tailored product.

    By May 30, 2024
  • Chewy, fulfillment center, packer
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    Permission granted by Chewy
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    Chewy posts 3.1% sales gain in Q1, announces $500M share repurchase program

    The online pet retailer boosted its profits during the quarter even as its active customer base continues to shrink.

    By May 29, 2024
  • Beyond Yoga opens seventh store in Washington state
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    Courtesy of Beyond Yoga
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    Beyond Yoga expands on the West Coast with new store in Washington state

    This is the lifestyle brand’s second store outside of California and seventh overall.

    By May 29, 2024
  • Two people wearing Feat Clothing products
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    Retrieved from Feat Clothing on May 29, 2024
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    Private equity firm acquires majority stake in Feat Clothing

    Co-founder Taylor Offer will step down as CEO while the remainder of Feat Clothing’s team will stay in place.

    By Howard Ruben • May 29, 2024
  • Mizzen + Main add store at The Summit in Birmingham, Alabama
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    Courtesy of Mizzen + Main
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    Mizzen+Main continues Southern expansion with Alabama opening

    Located in Birmingham, the store is the brand’s 11th overall and first in the state.

    By May 28, 2024
  • The inside of Vuori's first store in China
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    Courtesy of Vuori
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    Vuori opens first store in China

    The store marks the athleisure brand’s 67th location as it works toward a goal of opening 100 stores by 2026.

    By Howard Ruben • May 28, 2024
  • WNBA player Caitlin Clark holding a Wilson basketball on a black background, with the words "Welcome to Wilson."
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    Courtesy of Wilson Sporting Goods
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    Wilson signs WNBA rookie Caitlin Clark

    As part of the deal, the sporting goods brand will partner with the athlete on a signature basketball line celebrating her legacy.

    By Howard Ruben • May 24, 2024