DTC: Page 8


  • A Perigold room with a staircase in the background.
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    Courtesy of Perigold
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    Wayfair’s Perigold banner to open first physical store

    The move comes about three years after Wayfair said it would open locations for each of its five brands, which also include Joss & Main and Birch Lane.

    By Tatiana Walk-Morris • Aug. 21, 2024
  • Snoop Dogg and Warren G. sit around a Solo Stove at night.
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    Courtesy of Solo Stove
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    Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads

    The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals. 

    By Sara Karlovitch • Aug. 21, 2024
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline
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    gradyreese via Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • Founder Sara Blakely leaning back in a chair and wearing a pair of Sneex shoes.
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    Courtesy of Sneex
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    Spanx founder launches shoe brand Sneex

    Three years after selling a majority stake in her shapewear brand to Blackstone, Sara Blakely has set out to reimagine high heels.

    By Aug. 20, 2024
  • Basketball star Steph Curry holds a basketball with Under Armour founder Kevin Plank.
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    Courtesy of Under Armour
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    Deep Dive

    Kevin Plank can’t let go of Under Armour. Is that hampering a turnaround?

    Three CEOs have come and gone in the four years since Plank stepped down. Now, the sportswear brand’s founder is back with another plan to revive the brand amid flagging sales and relevance.

    By Aug. 19, 2024
  • A person in midair for an Allbirds campaign
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    Courtesy of Allbirds
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    Q&A

    Allbirds chief marketer on why brand building is key to the company’s turnaround plan

    Kelly Olmstead discusses how the sneaker brand is investing more in awareness-driven channels to weather a challenging period for the business.

    By Peter Adams • Aug. 14, 2024
  • Zendaya for sneaker brand On
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    Courtesy of On
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    Like Nike before it, On plans to grow margins via DTC sales

    A nine-fold boost to profits in Q2 nevertheless missed some analysts’ expectations, as margins inched up only slightly.

    By Aug. 13, 2024
  • Green shelves with clear and colorful cleaning bottles next to paper towel rolls
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    Permission granted by Grove Collaborative
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    In latest effort to trim costs, Grove Collaborative switches to Shopify

    The sustainably-minded consumer products company reported expanded margins and narrowed losses in Q2, but sales and active customers declined.

    By Aug. 13, 2024
  • Funko's headquarters office in Everett, Washington at sunset
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    The image by Cindy Shebley is licensed under CC BY 2.0
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    Funko delivers first sales growth, profit in almost 2 years

    Yves LePendeven, who was serving as acting CFO since March, was also named to take over the role permanently.

    By Nate Delesline III • Aug. 9, 2024
  • Madison Reed founder Amy Errett sits at the center of a group of four University of Connecticut women's basketball players.
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    Permission granted by Madison Reed
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    Madison Reed taps Paige Bueckers, other UConn basketball players to star in latest campaign

    The beauty brand said it plans to use the athletes’ star power to support a new hair color product launch through brand ambassador partnerships.

    By Nate Delesline III • Aug. 9, 2024
  • A sign above an eyewear store reads "Warby Parker."
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    Daphne Howland/Retail Dive
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    Warby Parker notches highest e-commerce growth in 13 quarters

    With e-commerce revenue growth of 4.4% in Q2, the DTC eyewear brand is making progress against the goals it outlined at the start of the year.

    By Aug. 9, 2024
  • Closeup of a store sign on a building.
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    Denton Harryman. (2022). "The Allbirds store in the SouthEnd district new uptown Charlotte." [Photograph]. Retrieved from Flickr.
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    Store closures a factor in Allbirds Q2 sales nosedive

    Executives said new designs are performing well, but the DTC footwear brand’s sales fell 27% in the period.

    By Aug. 8, 2024
  • Liquid Death animated character
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    Retrieved from Liquid Death on August 01, 2024
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    Q&A

    How Liquid Death cuts through marketing noise without big media buys

    Vice President of Creative Andy Pearson explained how the billion-dollar beverage brand helps consumers “murder” their thirst in an expanding market.

    By Chris Kelly • Aug. 6, 2024
  • Rihanna wearing Savage X Fenty products.
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    Courtesy of Savage X Fenty
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    Rihanna’s Savage X Fenty picks Nordstrom as first US retail partner

    The tie-up will put products in 16 of the department store’s locations and on its website.

    By Tatiana Walk-Morris • Aug. 2, 2024
  • Fred Segal storefront
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    Courtesy of Fred Segal
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    Column

    The Weekly Closeout: Fred Segal closes remaining stores and Foxtrot plots its comeback

    Los Angeles fashion loses a retail icon and after abruptly closing stores this spring, Foxtrot team members promise a return to the company’s roots.

    By Retail Dive Staff • Aug. 2, 2024
  • Exterior of Wayfair's headquarters in Boston
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    Caroline Jansen/Retail Dive
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    Wayfair revenue down 1.7% in Q2 as category remains challenged

    But the online home goods retailer was able to narrow its losses and CEO Niraj Shah said a turnaround in the sector could be on the horizon.

    By Aug. 1, 2024
  • A storefront with a blue screen seen through glass, with an Adidas logo on it.
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    Cara Salpini for Retail Dive
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    Adidas CEO: ‘You have to be more American to be successful in America’

    With sales in North America down 7% in Q2, CEO Bjørn Gulden said the athletics retailer is leaning into American sports like basketball and baseball.

    By July 31, 2024
  • A person slices a Meati Crispy Cutlet on a white cutting board that sits on a coral-colored counter.
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    Courtesy of Meati Foods
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    Meati Foods new CCO, CEO look to avoid plant-based pitfalls

    The mycelium-based meat maker is looking to go back to its roots and nail down its messaging in a burgeoning category.

    By Elizabeth Flood • July 30, 2024
  • A wall of shoes on display in a Skechers store. A table of shoes with a sale sign on it stands in the foreground.
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    Brandon Bell via Getty Images
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    Skechers reports 7% sales increase in another record quarter

    The company saw a significant increase in regional DTC sales for Europe, the Middle East and Africa and authorized a $1 billion share repurchase program.

    By Lara Ewen • July 29, 2024
  • A Hoka storefront in Los Angeles
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    Cara Salpini/Retail Dive
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    Hoka leads Deckers to 22% growth in Q1

    The running brand surged 30% in the quarter thanks to strength in the DTC channel and robust sell-through of new styles.

    By Nate Delesline III • July 26, 2024
  • Nordstrom partners with Indochino for shop-in-shops.
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    Courtesy of Indochino, Nordstrom
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    Nordstrom to open more Indochino shop-in-shops

    The expanded partnership comes as the DTC custom suit brand works to grow its footprint of showrooms.

    By Tatiana Walk-Morris • July 26, 2024
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: Nike and Journeys make C-suite appointments

    The athletics brand named Cheryan Jacob as chief information officer, while the footwear retailer appointed Stacy Doren as its marketing chief.

    By Retail Dive Staff • July 26, 2024
  • An assortment of Curology's skin care products.
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    Courtesy of Curology
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    Curology enters CVS

    The DTC brand’s nonprescription products debuted on the drugstore’s website and will be in stores by August.

    By July 25, 2024
  • A Hydro Flask water bottle.
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    "Hydro Flask" by Tony Webster is licensed under CC BY 2.0
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    Helen of Troy reports distribution disruptions at Tennessee facility

    The company is working with suppliers to address the remaining challenges impacting customer orders.

    By Kelly Stroh • July 25, 2024
  • Three Indie Lee products in a line
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    Courtesy of American Exchange Group
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    American Exchange Group acquires Indie Lee

    The Aerosoles owner plans to grow the brand beyond skin care, as well as explore diffusion brands through licensing and brand expansion.

    By Howard Ruben • July 24, 2024
  • A brand image of Pinkie boxes in a CVS shopping basket
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    Courtesy of Pinkie, CVS Pharmacy
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    Tween period care brand Pinkie enters CVS

    Designed by mothers and intended for the young age group, the brand also recently set foot into Target and Walmart.

    By July 23, 2024