DTC: Page 10


  • A headshot of Erik Janshen in a colorful hallway with a blue Puma sweatshirt on.
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    Courtesy of Puma
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    Puma taps Tommy Hilfiger, Calvin Klein veteran for VP of DTC

    Erik Janshen will lead the brand’s global direct-to-consumer sales, including stores, e-commerce and “several online marketplaces.”

    By June 28, 2024
  • A store display with a red Levi's sign includes jeans in various shades of blue, folded on shelves and hanging on racks.
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    Daphne Howland/Retail Dive
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    Levi’s DTC growth speeds up in Q2 as wholesale improves

    The iconic jeans maker is responding to demand for looser fits and non-denim categories and plans to expand its global footprint by 70 new stores.

    By June 27, 2024
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline
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    gradyreese via Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
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    Justin Sullivan via Getty Images
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    Consumers splurge on cosmetics online despite inflation: report

    While shoppers are trading down in categories like electronics and apparel, they’re continuing to buy luxury goods like fragrances and lipsticks, Adobe Analytics found.

    By Howard Ruben • June 27, 2024
  • The interior of Buck Mason Oakbrook Center Chicago store
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    Courtesy of Buck Mason
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    Buck Mason opens third Chicago-area store

    The apparel brand’s Oakbrook Center store marks its 33rd location in the U.S. as it plans for greater brick-and-mortar expansion this year.

    By Howard Ruben • June 26, 2024
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Retail Dive
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    Lawsuit claims Nike CEO John Donahoe misled investors about the success of its DTC strategy

    The lawsuit alleges that Donahoe and Chief Financial Officer Matt Friend continually touted the strength of its strategy when in fact it was “unable to generate sustainable revenue growth.”

    By June 25, 2024
  • Naomi Watts sitting near a Stripes Beauty product
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    Courtesy of Stripes Beauty
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    L Catterton acquires Naomi Watts’ Stripes Beauty

    As part of the deal, the brand has named ex-Revlon CEO Debra Perelman as executive chair.

    By Howard Ruben • June 25, 2024
  • DTC EBIT margins ‘meaningfully below’ wholesale, per report

    BMO Capital Markets found that brands that grew DTC did not see a notable increase in revenue, merchandise margins, EBIT margins or EBIT dollars.

    By Howard Ruben • June 24, 2024
  • Under Armour to pay $434M to settle lawsuit that claimed Kevin Plank misled investors

    If approved, the agreement requires the retailer to keep its CEO and chair roles separate for three years and install a performance-based condition for some executive stock benefits.

    By June 24, 2024
  • The interior of Monos' store in Toronto.
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    Courtesy of Monos
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    Monos opens second retail store as it plots US expansion

    The DTC luggage brand opened a store in Toronto and has plans for eight U.S. locations next year.

    By Howard Ruben • June 24, 2024
  • Two of Stanley's Quencher tumblers in blue and orange.
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    Permission granted by Stanley
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    Arc’teryx, Stanley among fastest-growing outdoor brands

    A report from Circana found the two brands led the apparel and equipment accessories segments, respectively, with strong year-over-year growth.

    By June 24, 2024
  • Beyond Sausage hot italian links
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    Courtesy of Beyond Meat
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    Beyond Meat launches next product in fourth generation formula lineup

    The plant-based pioneer is furthering its mission to make cleaner-label products by offering new sausage varieties.

    By Elizabeth Flood • June 21, 2024
  • A person walking by a Bark sign
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    Courtesy of Bark
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    Bark leads initiative for dog toy safety

    The pet retailer, known for its Super Chewer and Bark Box subscriptions, is working alongside international standards organization ASTM.

    By Howard Ruben • June 21, 2024
  • A Verity-manufactured drone hovers nearby boxed inventory in a warehouse.
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    Courtesy of Verity
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    Sportswear brand On taps warehouse drones

    The retailer has partnered with AI and robotics company Verity to improve fulfillment operations and inventory visibility.

    By Kelly Stroh • June 21, 2024
  • Customer at Sephora Times Square testing the Makeup by Mario AR Mirror for virtual bronzer try-on
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    Courtesy of Makeup by Mario
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    Makeup by Mario launches AR mirror at Sephora Times Square

    The limited-time experience helps users with selecting a shade and product application.

    By June 20, 2024
  • A Nike storefront at The Grove shopping center in Los Angeles, California.
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    Cara Salpini/Retail Dive
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    Nike, Converse sue 52 ‘counterfeiting networks’

    The businesses named in the lawsuit collectively operate 98 websites and 267 social media handles, and allegedly sell “thousands” of fakes.

    By June 20, 2024
  • Food products.
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    Courtesy of SpartanNash
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    Private label momentum shows no signs of slowing

    Even if grocery prices fall, shoppers plan to continue purchasing store brands, new research from FMI — The Food Industry Association found.

    By Catherine Douglas Moran • June 20, 2024
  • Nicola Coughlan poses near flowers, wearing a Skims dress.
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    Courtesy of Skims
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    Skims features ‘Bridgerton’ star Nicola Coughlan in latest campaign

    The campaign, which was shot by Elizaveta Porodina, features the actor modeling items from the brand’s Soft Lounge collection.

    By Howard Ruben • June 20, 2024
  • Gwyneth Paltrow applying Goop's new mascara
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    Courtesy of Goop
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    Gwyneth Paltrow’s Goop launches mascara

    The product, which is priced at $28, is available on the company’s website as well as in Goop stores and retail partner locations.

    By Howard Ruben • June 18, 2024
  • A person wearing a white T-shirt, jeans and sunglasses sits in a red chair against a white wall staring a potted palm tree.
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    Courtesy of Lee and Heydude
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    Lee collabs with footwear brand Heydude

    The line with the Crocs-owned brand includes apparel and shoes and was the denim brand’s first collaboration to launch on Amazon.

    By Lara Ewen • June 18, 2024
  • An Express storefront at King of Prussia mall in Pennsylvania
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    Permission granted by Express
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    Express, Bonobos bought out of bankruptcy for $174M

    A newly formed joint venture between WHP Global and mall owners Simon, Brookfield and Centennial will keep 450 stores open and 7,000 jobs intact.

    By Nate Delesline III • June 17, 2024
  • Care/of's Sam's Club offering
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    Courtesy of Care/of
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    Care/of is shutting down

    The vitamin and supplement company said it no longer has the needed funding to operate and has canceled all existing subscriptions.

    By June 17, 2024
  • A white room with displays of underwear and bras, featuring a photo of Kim Kardashian and others in the background.
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    Courtesy of Skims
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    Skims opens first permanent store in Washington, DC’s Georgetown neighborhood

    The Kim Kardashian-founded brand will open an additional four stores in 2024 and flagship locations in New York and Los Angeles at a future date.

    By Howard Ruben • June 17, 2024
  • Simone Biles turned to the side, with an American flag in the background.
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    Courtesy of Gap Inc.
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    Athleta buys first TV ad ahead of Paris Olympics, featuring Simone Biles

    Biles and fellow Olympian Katie Ledecky, who are both members of Athleta’s Power of She collective, will also appear in digital and out-of-home creative.

    By Tatiana Walk-Morris • June 17, 2024
  • Rihanna sits on a seesaw with Fenty Beauty makeup products on a wall behind her.
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    Caroline McCredie via Getty Images
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    Rihanna launches Fenty Hair

    The brand, which launched on the Fenty Beauty website Thursday, includes nine hair care and styling products built around the concept of repair.

    By Howard Ruben • June 14, 2024
  • A billboard with an airplane and the words, "You think an airline for dogs is crazy? You've never flown in a duffle bag."
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    Courtesy of Bark, Inc.
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    Column

    The Weekly Closeout: GameStop raises $2B and Bark Air has a ruff start

    The meme stock frenzy continues to be kind to the gaming retailer, while Bark’s new airline effort faced a lawsuit within its first month of operation.

    By Retail Dive Staff • June 14, 2024