Technology: Page 96
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Ralph Lauren launches digital IDs to authenticate merchandise
The new technology will allow products to be verified as goods move through the supply chain.
By Tatiana Walk-Morris • Nov. 5, 2019 -
Toys R Us Canada, Snapchat partner for AR experience
The toy retailer is integrating its holiday catalog with augmented reality features to showcase gifts.
By Robert Williams • Nov. 5, 2019 -
Explore the Trendline➔
Zapp2photo via Getty ImagesTrendlineHow artificial intelligence is shaping retail
More retailers are leaning on AI as a tool, tapping into the tech to improve customer service and support supply chain functions.
By Retail Dive staff -
AR tops list of tech that makes users view a brand as innovative, study says
Chatbots, AI, facial recognition and cryptocurrency are less likely to drive perception of a brand's know-how.
By Robert Williams • Nov. 4, 2019 -
Lululemon invests in tech fitness startup Mirror
The tech company sells a home fitness system that displays on a full-length mirror, and has secured $72 million in financing to date.
By Lisa Rowan • Nov. 1, 2019 -
B8ta snaps up $50M from investors, including Macy's
The startup also announced the launch of Ark Marketplace, a tech platform that enables retailers to use the company's store technology.
By Tatiana Walk-Morris • Nov. 1, 2019 -
‘Cyber Week’ will generate 20% of holiday revenue
Adobe Analytics anticipates online spending will surpass $143.7 billion this holiday season, with substantial growth for mobile commerce.
By Lisa Rowan • Nov. 1, 2019 -
Goodwill debuts geofenced mobile ads to attract Gen Z
The promotions will help to monitor the campaign's effect on driving foot traffic into physical locations.
By Robert Williams • Oct. 31, 2019 -
Walmart, Green Dot renew prepaid card deal, launch fintech accelerator
The new accelerator, TailFin Labs, will develop products, services and technology at the intersection of retail and consumer financial services.
By Dan Ennis • Oct. 31, 2019 -
Venmo kicks off rewards program with offers at Target, Sephora
The move comes as the peer-to-peer payments platform prepares to launch a credit card next year.
By Tatiana Walk-Morris • Oct. 30, 2019 -
CMOs are in a 'desperate fight for survival,' Forrester says
A transition to digital is the key force behind the transformation of the role from brand-builders to data-focused, short-term revenue drivers.
By Barry Levine • Oct. 30, 2019 -
NBCUniversal rolls out shoppable ad unit
The media company aims for a more integrated approach to direct-to-consumer sales through smartphones.
By Robert Williams • Oct. 29, 2019 -
Ssense debuts app with personalized shopping recommendations
The app is designed to facilitate discovery through search and filter capabilities.
By Tatiana Walk-Morris • Oct. 28, 2019 -
Flip Fit aims to make e-commerce social
The app allows users to see what others are trying on and share their outfits with friends, using social media habits to drive sales.
By Tatiana Walk-Morris • Oct. 25, 2019 -
H&M launches Spanish site for US shoppers, adds tech features
The chain introduced additional online shopping features, including a sustainability tool that provides manufacturing and textile information.
By Lisa Rowan • Oct. 25, 2019 -
Rent the Runway shouldered the blame when a software bug hampered delivery
"Innovation inherently means risk taking and a certain portion of your revenue and systems are going to go down," said CEO Jennifer Hyman.
By Naomi Eide • Oct. 25, 2019 -
Apple Pay surpasses Starbucks as most popular mobile payment app
The number of people who use smartphones to make in-store payments will grow 9.1% this year to 64 million, eMarketer estimates.
By Robert Williams • Oct. 25, 2019 -
Voice-enabled purchasing on the rise
Ownership of the devices has more than doubled in the past three years, according to a new study.
By Tatiana Walk-Morris • Oct. 24, 2019 -
Rebag launches appraisal tool for luxury handbags
The company's new software, called Clair, provides a resale value estimate instantly.
By Lisa Rowan • Oct. 24, 2019 -
4 ways 5G is set to transform supply chains
Two-thirds of organizations plan to deploy 5G by 2020, with operational efficiency seen as the key benefit.
By Gary Wollenhaupt • Oct. 23, 2019 -
Peak holiday shopping season to shift into December this year
More than half of consumers surveyed by Deloitte plan their purchases around Cyber Monday, which falls later on the calendar this year.
By Lisa Rowan • Oct. 23, 2019 -
UPS seals drone partnership with CVS
The shipping company is scaling its Flight Forward business and will deliver retail and pharmaceutical supplies by drone to consumers.
By Shefali Kapadia • Oct. 23, 2019 -
GOAT adds apparel and accessories to sneaker marketplace
The new categories may put the platform in more direct competition with others in the resale space, namely The RealReal.
By Lisa Rowan • Oct. 22, 2019 -
Theft is a major risk for retailers using scan-and-go tech, expert says
But companies can mitigate that risk with additional layers of protection, including security cameras, customer notices and enhanced employee training.
By Krishna Thakker • Oct. 22, 2019 -
Sponsored by Rakuten Ready
From groceries to fashion to home improvement, brands embrace the promise of same day pickup
See how order-ahead and pickup models provide an easier, more streamlined shopping experience for customers.
Oct. 22, 2019 -
EBay expands ‘holiday creep’ campaign with Twitter jargon jar
The online marketplace will donate $1 to charity every time a brand uses a holiday buzzword on the social media platform.
By Robert Williams • Oct. 21, 2019