Marketing: Page 94
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Courtesy of Proof
Proof launches new underwear line at Target
The period-proof underwear brand snagged a partnership with Target a year after it launched.
By Maria Monteros • April 5, 2021 -
Courtesy of H&M
H&M features cactus leather in latest collection
After years of research and experiments with new materials, the retailer debuted the first collection in its sustainability series.
By Tatiana Walk-Morris • April 5, 2021 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Courtesy of Touchland
Deep Dive9 emerging DTCs to watch in 2021
A lot has changed since Warby Parker and Dollar Shave Club entered the scene. In an increasingly crowded space, brands need to find what sets them apart.
By Caroline Jansen • March 30, 2021 -
Courtesy of Tommy Hilfiger
Tommy Hilfiger hires former Gap exec as CMO
Alegra O'Hare will be responsible for the brand's global marketing strategy, engaging with existing consumers and acquiring new ones.
By Tatiana Walk-Morris • March 26, 2021 -
Permission granted by Miller Lite
ColumnRetail Therapy: Miller Lite serves a whiff of classic bar aromas
Missing the bar ambiance? Say no more: The beverage company launched a limited line of bar-scented candles.
By Maria Monteros • March 26, 2021 -
Permission granted by Care/of
Wellness brand Care/of to drop new vitamin line at Target
The DTC brand's brick-and-mortar partnership will include three different multivitamins and five benefit-led blends.
By Maria Monteros • March 25, 2021 -
Permission granted by Anthropologie
Anthropologie unveils first digital-only catalog on Pinterest
The social media platform has seen 80% growth in engagement with shoppable items over the past year.
By Robert Williams • March 24, 2021 -
Courtesy of Bed Bath & Beyond
Bed Bath & Beyond kicks off private label rollout with Nestwell launch
Chief Merchandising Officer Joe Hartsig discusses the first of eight owned brands set to debut this year and how they fit into the retailer's turnaround plan.
By Caroline Jansen • March 22, 2021 -
Retrieved from Staff on March 19, 2021
ColumnRetail Therapy: This DTC brand takes the plunge
Just when you thought every category had been "disrupted" by a direct-to-consumer brand, Staff made its bet on a bathroom essential.
By Caroline Jansen • March 19, 2021 -
Retrieved from Dollar General on October 08, 2020
Dollar General ramps up expansion of Popshelf concept
The discounter is eyeing 3,000 total locations for the new format, which targets higher income women in suburbs.
By Ben Unglesbee • March 19, 2021 -
Five Below to expand higher-price concept to 30% of stores by year-end
The retailer plans to add up to 180 prototype stores that incorporate the Five Beyond concept.
By Ben Unglesbee • March 18, 2021 -
Wayfair names new chief marketer
Bob Sherwin will succeed Ed Macri, who served as chief marketing and product officer and has been with the online retailer for the past 14 years.
By Caroline Jansen • March 17, 2021 -
Daphne Howland/Retail Dive
Nordstrom debuts interactive livestreams
In the last year, in response to the pandemic, the retailer launched virtual styling services and enabled shoppable social media.
By Daphne Howland • March 17, 2021 -
Daphne Howland/Retail Dive
Who's the 'department store' now?
Big boxes, specialty stores and discounters have stolen share from department stores for years. Now some, most notably Target, are stealing their merchandising playbook too.
By Daphne Howland • March 15, 2021 -
Courtesy of David's Bridal
David's Bridal, Betsey Johnson partner on shoe collection
The collection, which includes pumps as well as platform sneakers, is the latest offering from the retailer as it grows its products and tech experiences.
By Kaarin Moore • March 12, 2021 -
Mashable launches new virtual home experience titled “Mashable Home.” The image was retrieved from that virtual tour on March 9, 2021.
Mashable launches shoppable virtual home featuring Walmart products
The virtual home includes shoppable hotspots where users can purchase the big-box retailer's springtime merchandise.
By Maria Monteros • March 10, 2021 -
Unilever released a video as part of the campaign to remove the word "normal" from its advertising. The image was retrieved from its video on March 9, 2021.
Unilever bans use of 'normal' in beauty packaging, ads in bid to break stereotypes
The company faced a reckoning over its promotion of harmful beauty standards last year, rebranding skin-lightening line Fair & Lovely as Glow & Lovely.
By Peter Adams • March 10, 2021 -
Permission granted by Target
Target launches grocery brand centered on snacks and sweet treats
Favorite Day, which launches April 5, will include more than 700 products across categories like bakery, candy, ice cream and beverage mixers.
By Catherine Douglas Moran • March 9, 2021 -
Retrieved from Ikea on March 04, 2021
Ikea deals out digital card game on Instagram to fight domestic work inequality
FiftyFifty recognizes that women are doing up to three times as much unpaid care and domestic chores as men amid the pandemic.
By Peter Adams • March 9, 2021 -
iStock / Jovanmandic
Sponsored by LiveRamp3 steps to building an advertising business
Understanding whether or not your data and channels are of value to others takes time. Each step, however, is necessary to increase the value of your first-party data and kickstart a new revenue stream.
By Alice Stratton • March 8, 2021 -
Cara Salpini for Retail Dive
Kate Spade creative director Nicola Glass to exit
The brand is in the middle of restructuring its leadership roles as it embarks upon a plan for growth.
By Kaarin Moore • March 5, 2021 -
Courtesy of Dollar Tree
Dollar Tree eyes at least 3K locations for rural concept stores
A new format that combines the retailer's namesake brand with Family Dollar's blends their assortment and aims for smaller, underserved markets.
By Ben Unglesbee • March 5, 2021 -
Courtesy of E.l.f. Cosmetics
ColumnRetail Therapy: E.l.f. Cosmetics taps Chipotle for its latest drop
The companies teamed up for a limited-edition collection, which features an avocado-shaped makeup sponge and ingredient-inspired eyeshadow palette.
By Caroline Jansen • March 5, 2021 -
thanyakij, bongkarn. (2019). Retrieved from Pexels.
Report: Most consumers abandon a brand after 3 bad experiences
Many disappointed customers don't complain directly to brands about negative interactions, costing companies revenue, a Coveo report found.
By Maria Monteros • March 4, 2021 -
Bed Bath & Beyond plots 8 private label launches this year
The first brand, Nestwell, will debut in March, with five more following in the next six months.
By Caroline Jansen • March 4, 2021
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