Marketing: Page 82


  • Gopuff
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    Courtesy of Gopuff
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    Gopuff launches in NYC with retail sites

    The company has opened more than a dozen locations in Manhattan, Brooklyn, the Bronx and Queens. An unspecified number will service walk-up customers and also fulfill online orders.

    By Jeff Wells • Oct. 21, 2021
  • Apple stores at Target
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    Courtesy of Target
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    Target more than doubles Apple shop-in-shops in time for the holidays

    Just months after its initial rollout, the retailer is expanding the number of dedicated stores from 17 to 36 locations.

    By Maria Monteros • Oct. 20, 2021
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • MyTheresa and Moncler launch collection with a virtual pop up experience.
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    Courtesy of MyTheresa
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    Moncler debuts new collections through virtual pop-up with Mytheresa

    The luxury companies teamed up on the experience, which allows shoppers to view and purchase the new products in a virtual setting.

    By Tatiana Walk-Morris • Oct. 20, 2021
  • Pinterest announces added features.
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    Courtesy of Pinterest
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    Pinterest adds AR try-on, shopping recommendations to Idea Pins

    Tech companies, brands and retailers have been flocking to augmented reality to improve the online shopping experience for remote consumers.

    By Tatiana Walk-Morris and Cara Salpini • Updated Oct. 20, 2021
  • Belk launches apparel brand Wonderly.
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    Courtesy of Belk
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    Belk launches apparel brand Wonderly

    The private label assortment replaces the department store's New Directions brand. 

    By Oct. 19, 2021
  • Macy's santa at the Thanksgiving Day Parade.
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    The image by Beyond My Ken is licensed under CC BY-SA 4.0
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    Macy's reintroduces in-person Santa Claus visits, but this year they're 'contactless'

    All visits are by reservation only, and while children can see the big man in red, the department store is running a "socially distanced experience."

    By Tatiana Walk-Morris • Oct. 19, 2021
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    Al Bello via Getty Images
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    Walmart unveils 3 Black Friday sales events, early access for Walmart+ members

    The retail giant is leveraging Black Friday to boost memberships by giving subscribers special access to sales.

    By Maria Monteros • Oct. 18, 2021
  • A tree branch frames a Kohl's store on a sunny day.
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    "Kohl's" by Mike Mozart is licensed under CC BY 2.0
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    Kohl's touts new brand partnerships ahead of the holidays

    Over the past year, the department store has made deals to broaden its assortment through the likes of Eddie Bauer, Sephora and Tommy Hilfiger.

    By Tatiana Walk-Morris • Oct. 18, 2021
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    https://www.istockphoto.com/portfolio/ablokhin?mediatype=photography

    ablokhin

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    Sponsored by OneView Commerce

    Unified commerce: the superpower to drive innovation

    How unified commerce eliminates silos and drives efficiencies for frictionless customer engagement.

    Oct. 18, 2021
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    fotogestoeber/Shutterstock.com

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    Sponsored by Exchange Solutions

    Navigating marketplace shifts: Leverage loyalty to thrive in a period of recovery

    The market has been talking about the right loyalty strategy for years. How do you actually do it?

    Oct. 18, 2021
  • An Under Armour storefront
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    Kaarin Vembar/Retail Dive
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    Under Armour names first chief consumer officer as marketing chief plans exit

    The new position will take over the functions of the CMO, overseeing global marketing, e-commerce and retail.

    By Oct. 15, 2021
  • Best Buy announces earlier Black Friday.
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    Courtesy of Best Buy
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    Best Buy starts Black Friday deals early amid supply chain woes

    The retailer is offering deals to encourage consumers to shop early as widespread supply chain constraints loom over the season.

    By Tatiana Walk-Morris • Oct. 15, 2021
  • Does Stitch Fix need stores?

    The apparel e-retailer has ruled them out in the past, but a recent business model shift and its customer acquisition needs could change that.

    By Oct. 14, 2021
  • Athleta introduces size-inclusive mannequins.
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    Courtesy of Athleta
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    Model behavior: How mannequins display retail's brand values

    Diversity in mannequin body size and gender can help shoppers see themselves reflected in a brand — and drive loyalty.

    By Oct. 14, 2021
  • Poshmark co-founder to oversee new seller experience team

    The new division is responsible for "supporting and innovating" on behalf of the platform's merchants.

    By Tatiana Walk-Morris • Oct. 13, 2021
  • A closeup of a Macy's sign with a signature red star sits atop a store entrance overhang.
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    Daphne Howland/Retail Dive
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    Macy's teams up with Fanatics

    The deal grows the fan apparel product offering at Macy's by nearly 20 times, as the department store continues to diversify its merchandise categories. 

    By Oct. 13, 2021
  • The Vitamin Shoppe storefront
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    Courtesy of The Vitamin Shoppe
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    Hims & Hers strikes a deal with The Vitamin Shoppe to sell hair care products

    Although the collaboration will begin small, the companies left room for "potential expansion" early next year into other categories.

    By Tatiana Walk-Morris • Oct. 13, 2021
  • A Sephora storefront
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    Permission granted by Sephora
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    Sephora releases social media guidelines to tackle online harassment

    The "Hearts, Not Hate" tenets involve uplifting others, being an ally and naming hate. To tackle the last one, the retailer will moderate comments.

    By Oct. 12, 2021
  • A big red sign says that Macy's is "the world's largest store."
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    Daphne Howland/Retail Dive
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    Column

    Remember when Macy's was the one removing department store names?

    Now it's facing the unfortunate prospect of another retailer's logo splashed upon its hometown flagship, just in time for its famous Thanksgiving parade.

    By Oct. 12, 2021
  • A Scotch & Soda storefront in Berlin
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    Courtesy of Scotch & Soda
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    Scotch & Soda accelerates DTC expansion with 22 new physical locations set to open in 2021

    Originally a wholesale brand, the company had just 30 owned and franchised stores when it was acquired in 2011. Now it has 235.

    By Oct. 11, 2021
  • Walmart
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    Courtesy of Walmart
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    Walmart teams with Netflix on exclusive products, digital storefront

    The partnership gives the retailer access to the streaming platform's viewership as it establishes itself as a major destination for fan merchandise.

    By Maria Monteros • Oct. 11, 2021
  • A sign hangs outside a Sam's Club store.
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    Scott Olson via Getty Images
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    Sam's Club unveils first holiday catalog

    The retailer is also holding twice as many shopping events throughout the season so its members can shop early. 

    By Tatiana Walk-Morris • Oct. 11, 2021
  • A Public Lands storefront
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    Courtesy of Dick's Sporting Goods
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    7 experiential store concepts that opened this year

    From Dick's Public Lands outdoors banner to Bloomie's to Ulta's Target shop-in-shops, here are some of the most notable concept launches this year.

    By Oct. 11, 2021
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    Permission for use provided by Yotpo

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    Sponsored by Yotpo

    Solve iOS 15 challenges with SMS this holiday season

    To engage iOS 15 users and drive sales this holiday season, embrace the channel that is already privacy-first — SMS.

    Oct. 11, 2021
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    Andrea Piacquadio / Pexels
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    Sponsored by Lightspeed

    The 2021 holiday season is here. Here's what retailers need to know.

    Holiday retail sales expected to reach a record-breaking $1.093 trillion, but the way customers shop doesn’t look the same anymore.

    Oct. 11, 2021