Marketing: Page 81
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Pinterest debuts livestream shopping through Pinterest TV
The social media platform will air weekly episodes from the likes of Christian Siriano and Olympian Tom Daley, and run exclusive product drops.
By Tatiana Walk-Morris • Nov. 2, 2021 -
Walmart to use AR, shoppable content to connect brands with consumers
For the first time this holiday, the retailer is offering new omnichannel touchpoints, tools and partnerships.
By Tatiana Walk-Morris • Nov. 2, 2021 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Walmart, Sam's Club to launch Elton John's debut eyewear line
In its latest celebrity partnership, the retail giant produced frames inspired by the singer's style and music career.
By Maria Monteros • Nov. 1, 2021 -
Sponsored by LiveRamp
The 3 Cs of upleveling your data strategy
By building a data foundation, your company will be in a better position to not only connect with consumers in a meaningful way, but also to earn lasting loyalty.
By Michelle Dooley, Managing Director of Strategy for Safe Haven, LiveRamp • Nov. 1, 2021 -
Ikea’s small-format planning studio concept heads to the West Coast
The furniture retailer first opened the concept in 2019 on New York City's Upper East Side.
By Caroline Jansen • Oct. 29, 2021 -
Column
The Weekly Closeout: Beyoncé's Ivy Park, Adidas partner with Peloton on apparel
REI also launched a fund to invest in founders of color, and the iconic, overpriced "Fantasy Gifts" from Neiman Marcus are back.
By Retail Dive Staff • Oct. 29, 2021 -
Petco opens SoHo flagship dedicated to its private label
The store will exclusively sell Reddy products, the three-year-old owned brand focused on premium pet goods.
By Caroline Jansen • Oct. 28, 2021 -
Brooklinen launches new brand, Marlow
The DTC bedding company already sells pillows on its own website, but is now debuting a separate brand solely focused on that product.
By Tatiana Walk-Morris • Oct. 28, 2021 -
Victoria's Secret is the exclusive retailer for D+ lingerie brand Mindd
The brand's creator, who began her career in 2005 on the lingerie giant's research and development team, caters to an underserved customer.
By Daphne Howland • Oct. 28, 2021 -
Neiman Marcus reveals 2021 Christmas Book and Fantasy Gifts
The retailer's luxury offerings include a $6.1 million diamond and a Roaring '20s party at the Apollo Theater.
By Tatiana Walk-Morris • Oct. 28, 2021 -
Opinion
3 rules for holiday 2021 success: Be first, be mobile, be flexible
Given supply chain issues, retailers should promote what they know is in stock, writes Vincent DeSantis, director of Retail Facebook Business Group.
By Vincent DeSantis • Oct. 27, 2021 -
Google eyes ‘long-term opportunity’ in commerce as retail drives blowout ad revenue
As rivals like Facebook contend with headwinds from Apple, Google has kept up momentum through strengths in its shopping business and YouTube.
By Peter Adams • Oct. 27, 2021 -
Poshmark lets big brands sell on its platform
Big names can now directly sell through the secondhand apparel platform as well as manage campaigns and inventory.
By Ben Unglesbee • Oct. 27, 2021 -
Allbirds opens first store in Denver
In its IPO filing, the DTC brand laid out a growth plan that included expanding its store fleet.
By Caroline Jansen • Oct. 26, 2021 -
Gap pays tribute to love, kindness and The Beatles in holiday push
"All Together Now" stars musician Katy Perry and builds on the brand's year-old philosophy of "modern American optimism."
By Natalie Black (Koltun) • Oct. 26, 2021 -
Rockets of Awesome debuts baby clothing line, subscription service
After a partnership and investment from Foot Locker in 2019, the DTC brand is now expanding to provide infant clothing.
By Tatiana Walk-Morris • Oct. 26, 2021 -
Tractor Supply boasts 22M loyalty members, many of them young and spending money
The retailer is enjoying the benefits of its own initiatives as well as macro trends, including a U.S. population shift into more rural areas.
By Daphne Howland • Oct. 25, 2021 -
Alibaba Group kicks off Singles Day shopping festival with focus on sustainability
This year marks the 13th anniversary of the event, and features "green" vouchers to incentivize sustainable shopping decisions.
By Tatiana Walk-Morris • Oct. 25, 2021 -
Reebok builds on new brand direction with latest campaign
With a deal in hand to be acquired by Authentic Brands Group, the company is trying to reinvent its brand image after years of challenges.
By Cara Salpini • Oct. 25, 2021 -
Column
The Weekly Closeout: AAFA urges more action on shipping crisis
The trade group said the administration has yet to address certain issues, and Outdoor Voices introduces the concept of snack leggings.
By Retail Dive Staff • Oct. 22, 2021 -
Sponsored by Broadsign
Why multi-brand retailers can't afford to ignore in-store digital marketing networks
In-store digital marketing networks: the key to unlocking the full storytelling potential of RMNs
By Karim Kanji, Head of Sales, Broadsign • Oct. 22, 2021 -
Retrieved from Walmart.com.
Walmart-owned Moosejaw to open store in Bentonville
The outdoors retailer's 6,000-square-foot shop is located just a few blocks away from where Sam Walton launched Walton's 5 & 10 back in 1950.
By Maria Monteros • Oct. 21, 2021 -
Amazon to release search analytics tool for sellers
The company will provide anonymized data to those in its Amazon Brand Registry so they can better understand their customers' shopping choices.
By Tatiana Walk-Morris • Oct. 21, 2021 -
Ulta tests small-format stores, moves into wellness as it seeks growth
Five years ago, the beauty retailer tested smaller stores and ultimately didn't move forward with them. Now, executives say things have changed.
By Cara Salpini • Oct. 21, 2021 -
Retrieved from Perfect Corp. on October 14, 2021
How store closures pushed Jane Iredale to test AR lipstick sampling on YouTube
Supporting its goal of meeting new consumers, the beauty brand's immersive ad drove 11% of viewers to virtually try on a shade.
By Robert Williams • Oct. 21, 2021