Marketing: Page 74
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Daphne Howland/Retail Dive
Victoria's Secret CEO: 'The haters have gone away'
Building on strength during the fourth quarter, the lingerie company has plans for more off-mall stores and a new tween line. But how real are its changes?
By Daphne Howland • March 3, 2022 -
Courtesy of American Eagle
American Eagle debuts on Roblox with inclusive club showcasing spring apparel
Rather than build a game from scratch, the retailer partnered with a popular role-playing offering that's drawn 1.5 billion visits on the metaverse platform.
By Peter Adams • March 3, 2022 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Courtesy of Talkshoplive
Walmart moves further into livestream shopping
The big-box retailer expanded its partnership with Talkshoplive as it further delves into scalable social shopping.
By Kaarin Moore • March 2, 2022 -
Courtesy of Target
Target plans $5B investment in operations, including 30 new stores
After growing its sales and stealing market share in recent years, the retailer is still hungry for new markets and customers.
By Ben Unglesbee • March 2, 2022 -
Permission granted by Aurate
Aurate is opening stores again. Here’s how the brand is thinking through brick and mortar
Like others in the DTC space, Aurate closed its stores once the pandemic hit. Now it's returning to the channel with two new stores and more on the horizon.
By Cara Salpini • March 1, 2022 -
Drew Angerer via Getty Images
Macy's to invest $5B in social responsibility efforts
The retailer's Mission Every One, an effort to "create a more equitable and sustainable future," includes boosting wages and diversifying leadership.
By Kaarin Moore • March 1, 2022 -
Courtesy of Banana Republic
Banana Republic launches baby, athletics categories
The retailer is expanding product offerings to meet a consumer whose apparel needs have been reshaped by a pandemic.
By Kaarin Moore • Feb. 28, 2022 -
Courtesy of Fanatics
ColumnThe Weekly Closeout: Fanatics acquires Mitchell & Ness and Brooks tops $1B in revenue
The sports merchandise retailer — with Jay-Z, Meek Mill and others — snapped up the lifestyle brand, while the running company hit record highs.
By Retail Dive Staff • Feb. 25, 2022 -
Amazon sues two sites for allegedly selling fake reviews
Over the past few years, the e-commerce giant has been trying to remove fake reviewers and counterfeit sellers from its platform.
By Tatiana Walk-Morris • Feb. 24, 2022 -
Courtesy of Allbirds
Allbirds plans entry into wholesale to raise brand awareness
The DTC company is still "unknown" to the majority of U.S. consumers and is hoping a select number of "premium" retail partners will help with that.
By Cara Salpini • Feb. 24, 2022 -
Courtesy of Kohl's
Draper James RSVP debuts at Kohl's
Reese Witherspoon's brand Draper James launched an exclusive collection that is now available in 500 Kohl's stores.
By Kaarin Moore • Feb. 24, 2022 -
Courtesy of Wrangler
Wrangler enters Wild West of NFTs with Leon Bridges
The brand will release 75 pieces that access real-world perks like a private concert, as well as a one-of-a-kind NFT inspired by a custom outfit for the artist.
By Peter Adams • Feb. 23, 2022 -
Courtesy of Target
Target to test Starbucks orders, returns with curbside pickup
The retailer will debut the features this fall in select cities as its same-day services continue to expand.
By Kaarin Moore • Feb. 23, 2022 -
Courtesy of Soma
Soma debuts self-adjusting ‘Bodify’ bra
The new tech-enabled bra comes just a couple of years after the brand released a patented measurement bra with fit tech company Like A Glove.
By Tatiana Walk-Morris • Feb. 23, 2022 -
Daphne Howland/Retail Dive
Brands may need retailers more than they realize
Selling directly to consumers is all the rage, but brands rejecting wholesale could be missing out on sales and margin advantages.
By Daphne Howland • Feb. 22, 2022 -
Courtesy of Walmart
Brandon Maxwell unveils first collections with Walmart
The fashion designer was brought on last year as the creative director for the retailer's Free Assembly and Scoop brands.
By Kaarin Moore • Feb. 22, 2022 -
The Container Store introduces new logo
On 2-22-2022, what the company calls the last most organized day of the century, the retailer also launched a brand campaign and new tagline.
By Caroline Jansen • Feb. 22, 2022 -
Bed Bath & Beyond brings on digital-focused execs to build out omnichannel strategy
In addition to the new hires, the home retailer named Stitch Fix's COO Minesh Shah to its board of directors.
By Tatiana Walk-Morris • Feb. 22, 2022 -
Justin Sullivan via Getty Images
What does wellness mean for beauty?
When almost anything can be considered wellness, retailers have plenty of room to expand. Here's how the concept is changing what we define as beauty.
By Cara Salpini • Feb. 22, 2022 -
Courtesy of Ulta
ColumnThe Weekly Closeout: Ulta adds former Sam’s Club COO to board and retailers shift mask policies
The beauty retailer refreshed its board with two new directors, while major retailers like Walmart and Amazon removed mask mandates for vaccinated employees.
By Retail Dive Staff • Feb. 18, 2022 -
Courtesy of Victoria's Secret, Photo credit Jasper Soloff
Victoria's Secret's Pink introduces XXL swimwear with the help of a TikTok star
Remi Bader will serve as brand ambassador and size consultant in a yearlong partnership with the brand.
By Daphne Howland • Feb. 18, 2022 -
Reebok to bring exclusive footwear to Foot Locker in expanded partnership
Authentic Brands CEO Jamie Salter said Foot Locker is "an essential part" of the brand's growth strategy and will receive some of its most iconic products.
By Cara Salpini • Feb. 18, 2022 -
Permission granted by Wish
Wish debuts shoppable video tool for merchants
The e-commerce platform just this month named a new CEO, and has been building up its C-suite over the past year.
By Tatiana Walk-Morris • Feb. 17, 2022 -
Courtesy of Virtual Brand Group
Deep DiveShould more retailers be on Roblox?
The platform is used by millions of tweens daily. And ignoring it may cost brands loyalty, revenue and a future audience.
By Kaarin Moore • Feb. 17, 2022 -
Courtesy of Dick's Sporting Goods
Patagonia, REI, Public Lands threaten to boycott Outdoor Retailer trade show
A host of outdoor retailers said they would not attend the event if it was moved to Utah so long as the state "continues its assault on public lands."
By Cara Salpini • Feb. 16, 2022
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