Marketing: Page 65
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Courtesy of Dick's Sporting Goods
Dick’s Sporting Goods debuts virtual high school experience on Roblox
Brands and retailers are flocking to the platform in the hopes of reaching younger consumers.
By Tatiana Walk-Morris • July 28, 2022 -
Courtesy of Saks Off 5th
Saks Off 5th partners with Rent the Runway
Customers can purchase secondhand designer items from Rent the Runway on a new “pre-owned” section of Saks Off 5th’s website.
By Kaarin Moore • July 28, 2022 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Courtesy of Gap
Gap reaffirms inclusivity theme in back-to-school campaign
“Everyone Belongs” features kids enjoying hobbies they love and associates value with clothing in which people feel most themselves.
By Jessica Deyo • July 28, 2022 -
Courtesy of Macy's
Will Macy’s off-mall bet pay off?
As the traditional mall declines, a lot is riding on how well the department store can execute its small-format, strip-center strategy. And whether it should.
By Daphne Howland • July 27, 2022 -
Cara Salpini/Retail Dive
Glossier’s fifth store to open in DC’s Georgetown neighborhood
The brand’s brick-and-mortar expansion carries on, despite layoffs and price hikes earlier this year.
By Cara Salpini • July 26, 2022 -
Courtesy of Best Buy
Best Buy pilots a small-format, digitally focused store
The 5,000-square-foot location in North Carolina excludes appliances and other large items, instead focusing on curated products and services.
By Ben Unglesbee • July 26, 2022 -
Courtesy of Amazon
Deep DiveAs consumers return to stores, why would Amazon shut the door?
The e-retailer is expanding its grocery fleet and experimenting with apparel stores. But it has abandoned stand-alone brick and mortar for book sales and other merchandise.
By Daphne Howland • July 25, 2022 -
Courtesy of Urban Outfitters
Urban Outfitters to bring Parade into select stores
On the forefront of inclusive marketing in the competitive lingerie segment, the DTC brand joins others in turning to wholesale to stoke revenue.
By Daphne Howland • July 25, 2022 -
Courtesy of Pottery Barn
Pottery Barn launches accessible home collection
The line, which features select ADA-compliant products, includes desks, pivot mirrors, grab bars and motion lift chairs.
By Caroline Jansen • July 25, 2022 -
Courtesy of Clinique
Clinique Lab launches at Macy’s in NYC
The concept rolled out at the Herald Square location, with more scheduled to come to other stores this year.
By Kaarin Moore • July 25, 2022 -
Courtesy of Yeezy/Gap
Yeezy Gap collection now available at NYC flagship store
The news comes after Kanye West's June trademark application for retail stores named YZYSPLY, and Gap’s CEO Sonia Syngal’s exit last week.
By Dani James • July 22, 2022 -
Courtesy of The Honest Company
Walmart partnership expands The Honest Company's reach
The DTC brand has been raising capital and hiring industry executives as it grows its online and in-store footprint.
By Tatiana Walk-Morris • July 22, 2022 -
ColumnThe Weekly Closeout: Tractor Supply names chief marketer and Mattel partners with SpaceX
Kimberley Gardiner joins the retailer as its former CMO retires. Meanwhile, the toy company signed a multi-year agreement with Elon Musk’s space firm.
By Retail Dive Staff • July 22, 2022 -
Courtesy of Macy's
Macy's to close a full-line store in St. Louis amid small-format expansion
The retailer will open a Market by Macy’s in the area, along with two others, including one that will share space with a new off-price Backstage.
By Daphne Howland • July 21, 2022 -
Sean Gallup / Staff via Getty Images
YouTube partners with Shopify for new commerce features
The video platform now allows creators to link their Shopify stores to channels, and users can pay without leaving the site.
By Dani James • July 21, 2022 -
Photo Illustration: Arturo Holmes/Getty Images; Industry Dive
ColumnSKU’d: 3 designers reinventing fashion’s business models
Telfar, Marc Jacobs and Tommy Hilfiger are taking a unique approach to retail. Their creative decisions may soon be the way everyone wants to do business.
By Kaarin Moore • July 21, 2022 -
Daphne Howland/Retail Dive
Nordstrom names executives to lead marketing, private label
Deniz Anders was promoted to chief marketing officer, and Nina Barjesteh arrives from Dick’s Sporting Goods to lead the retailer’s owned brands.
By Daphne Howland • July 20, 2022 -
Courtesy of Amazon
Amazon Business debuts first major campaign in grab at office supplies category
A debut spot focuses on a fictional pet-device company getting off the ground and applies humor to try and break with B2B advertising tropes.
By Jessica Deyo • July 20, 2022 -
Courtesy of Meta
Instagram launches payment-in-chat feature for businesses
The release allows brands to directly convert customer messages into transactions without leaving the app, positioning it to be a one-stop commerce destination.
By Dani James • July 19, 2022 -
Courtesy of Klarna
Klarna to open Los Angeles pop-up shop
Located on Melrose Avenue, the payment firm’s two-day shopping experience will showcase sustainable brands.
By Tatiana Walk-Morris • July 19, 2022 -
Courtesy of Thinx
Thinx rebrands teen line, lowers price
The DTC period underwear brand last year also launched a cheaper line that sells through Walmart and Target.
By Daphne Howland • July 19, 2022 -
Courtesy of Macy's via Businesswire
Macy’s and Toys R Us ramp up store-in-store partnership
Branded shops are coming to all of the department store retailer’s locations as it tries to capitalize on a growing category.
By Ben Unglesbee • July 18, 2022 -
Courtesy of Walmart
Walmart expands Spanish search on website
At the height of the pandemic, the retailer saw its Spanish queries spike more than five times compared to pre-pandemic levels.
By Tatiana Walk-Morris • July 18, 2022 -
Chaay_Tee via Getty Images
Sponsored by GRINHow retail brands create unforgettable experiential marketing campaigns with influencers
Retailers have a new secret weapon for creating memorable experiential marketing campaigns.
July 18, 2022 -
Courtesy of Nike
Nike debuts new store concept with Nike Style
The store, which opened Friday in Seoul, South Korea, features gender-neutral merchandising and a content studio.
By Cara Salpini • July 15, 2022
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