Marketing: Page 55
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How Chamberlain Coffee aims for broad appeal while catering to Gen Z
The viral brand said qualities like sustainability are desired in beverages from consumers across generations.
By Chris Casey • Sept. 19, 2023 -
Amazon confirms dates for Prime Big Deal Days
The retailer is positioning the October sale as a way for consumers to get deals earlier than the traditional start of the season on Black Friday.
By Nate Delesline III • Sept. 18, 2023 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Family Dollar to release refreshed mobile app
The launch will happen in October as the first phase of an enterprise-wide digital transformation.
By Tatiana Walk-Morris • Sept. 18, 2023 -
Mejuri launches loyalty program as it plots store expansion
The direct-to-consumer jewelry brand is offering perks for members, including free shipping on select days and exclusive product access.
By Dani James • Sept. 15, 2023 -
Ulta Beauty launches second year of accelerator program
The beauty retailer’s MUSE Accelerator program connects brand owners with industry experts for 10 weeks to grow their businesses.
By Xanayra Marin-Lopez • Sept. 15, 2023 -
Amazon launches generative AI to help sellers write product descriptions
The e-commerce giant and eBay are both using artificial intelligence to make it faster and easier for sellers to list products.
By Tatiana Walk-Morris • Sept. 15, 2023 -
Column
The Weekly Closeout: Amazon moves into former Lord & Taylor building, Belk celebrates 135 years
The e-commerce giant took over the New York City space previously occupied by the department store, while Belk plans a party in honor of its first location.
By Retail Dive Staff • Sept. 15, 2023 -
Target partners with Kendra Scott in time for the holidays
The collaboration on a collection of affordable jewelry and accessories will hit stores with holiday shoppers in the mood for good deals.
By Daphne Howland • Sept. 13, 2023 -
Heydude to pay $1.95M to settle FTC charges
In addition to failing to cancel orders and provide refunds, the Federal Trade Commission said the brand suppressed negative product reviews.
By Dani James • Sept. 12, 2023 -
Threadless brings digital apparel designs to Roblox
In a partnership with Spaceport, the e-commerce company is converting hundreds of real-life designs from its artists into apparel for Roblox avatars.
By Tatiana Walk-Morris • Sept. 12, 2023 -
Fenty x Puma returns with multi-year partnership
The on-again, off-again collaboration is back with Rihanna as creative director for a new shoe with multiple future launches expected.
By Lara Ewen • Sept. 12, 2023 -
Asics launches a low-carbon sneaker
The brand says it has the lowest carbon footprint sneaker on the market as part of a larger goal of net zero emissions by 2050.
By Tatiana Walk-Morris • Sept. 12, 2023 -
Fabletics, Khloé Kardashian collaborate on activewear
The first of the two-part collection includes bras, leggings, onesies, jackets and hoodies, with available sizes ranging from XXS to 4X.
By Howard Ruben • Sept. 11, 2023 -
EBay’s new AI tool generates product listings from photos
The “magical listing” tool allows sellers to take or upload a photo in the eBay app and watch AI fill in product details.
By Tatiana Walk-Morris • Sept. 11, 2023 -
Could Peloton’s brand refresh mark the start of its comeback?
Director of Marketing Oli Snoddy details how the embattled exercise brand is leveraging real users to broaden its reach and grow its app.
By Jessica Hammers • Sept. 11, 2023 -
Column
The Weekly Closeout: RH wants to restore iconic Miami Beach property, Banana Republic sells furniture
RH submitted a proposal to “reimagine and restore” One Ocean Drive, while the Gap Inc. brand launched BR Home.
By Retail Dive Staff • Sept. 8, 2023 -
Hanna Andersson launches loyalty program
Hanna Rewards marks the 40-year-old brand's first foray into loyalty, giving customers perks such as exclusive sales and redeemable points each time they shop.
By Howard Ruben • Sept. 8, 2023 -
Sponsored by NCR Voyix
[Podcast] Elevated Retail CX
Elevated Retail CX is a three-part podcast series that explores how brick-and-mortar locations can raise the bar on customer experience.
Updated June 3, 2024 -
Fjällräven opens first store in Palo Alto
The California location adds to the Swedish outdoor apparel brand’s growing footprint, which now spans 42 brand stores across the U.S. and Canada.
By Howard Ruben • Sept. 5, 2023 -
How J.C. Penney is pivoting its brand as part of $1B company turnaround plan
Chief Customer Officer Katie Mullen details how the department store chain is strengthening its focus on inclusivity and community.
By Peter Adams • Sept. 5, 2023 -
Estée Lauder bets generative AI can keep pace with shifting consumer tastes
The Clinique owner is deepening a relationship with Google Cloud as viral apps like TikTok put pressure on R&D.
By Peter Adams • Sept. 5, 2023 -
Column
The Weekly Closeout: Academy Sports and Outdoors expands assortment, and has pumpkin spice gone too far?
Fall-scented flushable wipes are here. Meanwhile, Academy Sports and Outdoors struck two deals this week, with Fanatics and L.L. Bean.
By Retail Dive Staff • Sept. 1, 2023 -
Gen Z personal care brand Clean Age launches at Walmart
The company won the “Golden Ticket” from the mass merchant’s pitch competition for startups and will land in 1,800 Walmart stores as a result.
By Howard Ruben • Sept. 1, 2023 -
Best Buy suppliers are picking up the tab on promotions
With electronics demand sluggish, vendors are funding price discounts more often to generate sales through the retailer.
By Ben Unglesbee • Sept. 1, 2023 -
Brilliant Earth to open 3 luxury mall showrooms
The direct-to-consumer jewelry brand’s new locations offer select products available for same-day purchases and one-on-one appointments.
By Dani James • Aug. 31, 2023