Marketing: Page 55


  • Mature man looking at a digital tablet that a colleague is showing at work.
    Image attribution tooltip
    FG Trade via Getty Images
    Image attribution tooltip

    Many brands are ‘reluctant buyers’ of ads on retail media networks, study shows

    The majority of marketers surveyed by the Association of National Advertisers use at least five retail media networks, but some have concerns.

    By Jessica Deyo • Feb. 1, 2023
  • A yellow-brick corner building, with a vertical sign reading "Rubensteins," a palm tree on the left.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip
    Column

    Reporter’s Notebook: The New Orleans menswear shop that brought Zegna to America

    Trends may come and trends may go, but as long as men wear clothing, century-old Rubensteins will be in business.

    By Feb. 1, 2023
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Two mannequins stand in the middle of the new Men's Seventh Floor at Saks Fifth Avenue New York.
    Image attribution tooltip
    Courtesy of Courtesy of Luis Guillén for Saks
    Image attribution tooltip

    Saks focuses on men with new ambassador program

    The invite-only program comes as the department store is expanding its menswear offering at its New York City flagship.

    By Tatiana Walk-Morris • Jan. 30, 2023
  • Interior image of a Foxtrot market with pastry bar and pantry shelves
    Image attribution tooltip
    Permission granted by Foxtrot
    Image attribution tooltip

    Foxtrot to open new store in Washington, DC

    The latest location in Farragut Square marks its seventh brick-and-mortar store in the region. 

    By Dani James • Jan. 30, 2023
  • A red Levi's tab sign against a bright blue sky.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip
    Column

    The Weekly Closeout: Foot Locker faces privacy suit and Levi’s misquotes Mark Twain

    A lawsuit alleges the athletics retailer violated California’s privacy act. Meanwhile, Levi’s CEO Chip Bergh cited the author on why skinny jeans are not dead.

    By Retail Dive Staff • Jan. 27, 2023
  • A shot of Kristian Blummenfelt, Chelsea Sodaro and Paula Findlay running.
    Image attribution tooltip
    Courtesy of On
    Image attribution tooltip

    Activewear brand On doubles down on triathlon with three brand ambassadors

    The company is also launching an “On Track Nights” global running event series that will feature athlete appearances and track races.

    By Tatiana Walk-Morris • Jan. 27, 2023
  • A family of four plays with Legos in the store's brick lab space
    Image attribution tooltip
    Permission granted by Lego Group
    Image attribution tooltip

    How Lego transformed after the pandemic

    Company leadership said the most important lesson learned during the pandemic was to remain agile. 

    By Nate Delesline III • Jan. 26, 2023
  • A quotation mark on a blue background.
    Image attribution tooltip
    Kendall Davis/Retail Dive
    Image attribution tooltip
    Podcast

    The Backroom: What’s going on with DTC this year?

    The team introduces new co-host Dani James and talks about changes in the direct-to-consumer space and the ongoing importance of brick and mortar.

    By Retail Dive Staff • Jan. 26, 2023
  • Buildings and signs are reflected in a store window. Above a sign in white letters reads "the athlete's foot," with a red symbol of a winged foot.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    The Athlete’s Foot builds out its marketing team

    The company promoted two executives and added two new positions including a social media coordinator and a marketing coordinator. 

    By Tatiana Walk-Morris • Jan. 25, 2023
  • The Google logo adorns the outside of their NYC office Google Building 8510 at 85 10th Ave on June 3, 2019
    Image attribution tooltip
    Drew Angerer via Getty Images
    Image attribution tooltip

    DOJ slams Google to end ‘monopolistic grip’ on digital advertising

    Following a previous antitrust suit focused on search, the DOJ now has its sights set on the firm’s alleged “stranglehold” on the ad-tech ecosystem. 

    By Chris Kelly • Jan. 25, 2023
  • Person in a wheelchair wearing a crossbody bag from the Jansport Adaptive Collection
    Image attribution tooltip
    Courtesy of Jansport
    Image attribution tooltip

    JanSport introduces adaptive backpack collection

    The backpacking company modified its original models to meet the needs of those with limited mobility.

    By Jan. 24, 2023
  • Rihanna stands in the middle of a stage with lights on her.
    Image attribution tooltip
    Courtesy of Savage x Fenty
    Image attribution tooltip

    Savage X Fenty launches pop-up shop ahead of Rihanna’s Super Bowl performance

    The Los Angeles pop-up will showcase a limited edition Game Day collection, featuring hoodies, sweatpants, varsity jerseys and more.

    By Tatiana Walk-Morris • Jan. 24, 2023
  • An H&M storefront with a yellow volleyball in the window.
    Image attribution tooltip
    Courtesy of H&M
    Image attribution tooltip

    H&M transforms Williamsburg store to showcase athletic collection

    The location is a “kinetic, tactile playground” that showcases the retailer’s new H&M Move brand and offers daily fitness classes. 

    By Tatiana Walk-Morris • Jan. 24, 2023
  • A person's hand reaches into an Away suitcase holding a bag, headphones and other items.
    Image attribution tooltip
    Courtesy of Away
    Image attribution tooltip

    Away taps former Foxtrot exec as chief marketing officer

    As the travel brand sees increased interest in travel from consumers, Carla Dunham brings marketing experience from Foxtrot and Equinox.

    By Dani James • Jan. 23, 2023
  • Woman deciding on shopping items
    Image attribution tooltip
    Peshkov via Getty Images
    Image attribution tooltip
    Sponsored by Bold Metrics

    3 ways AI can supercharge sizing to help apparel brands boost conversion, reduce returns and personalize the retail experience

    We highlight three key ways your apparel brand can leverage AI and machine learning to increase conversion and personalize retail both online and in stores.

    Jan. 23, 2023
  • Cheerful online store owner preparing an order for shipping
    Image attribution tooltip

    Adobe Stock/Julia Amaral

    Image attribution tooltip
    Sponsored by SpotOn

    For brick and mortar retailers looking to expand, online is the way to go

    Thanks to new omnichannel tech, selling online is a low-cost way for independent retailers to grow.

    Jan. 23, 2023
  • Female standing near hangers with brand wear and laughing during shopping
    Image attribution tooltip

    GaudiLab/Shutterstock.com

    Image attribution tooltip
    Sponsored by Fyllo

    Retail media in real life: stores are the next big retail media channel

    Discover how retailers and brands can take the benefits of retail media in store.

    By Sumant Yeramilly • Jan. 23, 2023
  • A cardboard box with a round light-blue logo and the words "Stitch Fix" leans against a bright yellow door.
    Image attribution tooltip
    Courtesy of Stitch Fix
    Image attribution tooltip
    Column

    The Weekly Closeout: Amazon discontinues charity program, Stitch Fix takes to Twitter for CEO search

    The e-commerce giant is ending its AmazonSmile program after a decade and the styling service is seeking out CEO applicants via social media.

    By Retail Dive Staff • Jan. 20, 2023
  • View inside the store during SHEIN X Art Discovery Project
    Image attribution tooltip
    Presley Ann via Getty Images
    Image attribution tooltip

    Shein to add 1,000 more designers to its incubator program in 2023

    The fast-fashion retailer has brought in nearly 3,000 participants to its Shein X initiative, which helps fund them through the apparel creation process.

    By Tatiana Walk-Morris • Jan. 19, 2023
  • Digital rendering of a virtual world
    Image attribution tooltip
    Courtesy of Digital Village
    Image attribution tooltip

    L’Oréal’s VC fund makes first metaverse investment with Digital Village

    The beauty company is following the digital trend with a minority investment through its venture capital fund.

    By Jan. 19, 2023
  • Sephora storefront.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Sephora adds Nutrafol, Proven to its lineup

    The beauty retailer is continuing to seek out popular DTC brands to sell online and in stores.

    By Tatiana Walk-Morris • Jan. 19, 2023
  • White store checkout at Ulta
    Image attribution tooltip
    Permission granted by Ulta
    Image attribution tooltip

    Ulta names Samsung exec new chief marketer

    Michelle Crossan-Matos, who also has 16 years of experience at P&G, succeeds Shelley Haus, who died in June.

    By Jan. 18, 2023
  • Person riding a Peloton bike
    Image attribution tooltip
    Courtesy of Peloton
    Image attribution tooltip

    Peloton appoints chief marketing officer

    Leslie Berland most recently held the CMO role at Twitter and brings about a decade of experience from American Express. 

    By Dani James • Jan. 18, 2023
  • A bus stop with a bright blue sign that reads "57th Street and Broadway" sits across the street from a Nordstrom store.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Nordstrom enlists company stylists for new fashion ambassador program

    The retailer ended its Trunk Club box service last year, but reiterated its commitment to expanding its stylists’ role in connecting with shoppers.

    By Jan. 17, 2023
  • A headshot of Elizabeth Binder in front of a wall of leggings.
    Image attribution tooltip
    Courtesy of Lululemon
    Image attribution tooltip

    Lululemon hires Burberry veteran as chief merchant

    Elizabeth Binder spent 12 years at the luxury fashion brand and will report to Chief Product Officer Sun Choe.

    By Jan. 17, 2023