Marketing: Page 55
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Many brands are ‘reluctant buyers’ of ads on retail media networks, study shows
The majority of marketers surveyed by the Association of National Advertisers use at least five retail media networks, but some have concerns.
By Jessica Deyo • Feb. 1, 2023 -
Column
Reporter’s Notebook: The New Orleans menswear shop that brought Zegna to America
Trends may come and trends may go, but as long as men wear clothing, century-old Rubensteins will be in business.
By Daphne Howland • Feb. 1, 2023 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Saks focuses on men with new ambassador program
The invite-only program comes as the department store is expanding its menswear offering at its New York City flagship.
By Tatiana Walk-Morris • Jan. 30, 2023 -
Foxtrot to open new store in Washington, DC
The latest location in Farragut Square marks its seventh brick-and-mortar store in the region.
By Dani James • Jan. 30, 2023 -
Column
The Weekly Closeout: Foot Locker faces privacy suit and Levi’s misquotes Mark Twain
A lawsuit alleges the athletics retailer violated California’s privacy act. Meanwhile, Levi’s CEO Chip Bergh cited the author on why skinny jeans are not dead.
By Retail Dive Staff • Jan. 27, 2023 -
Activewear brand On doubles down on triathlon with three brand ambassadors
The company is also launching an “On Track Nights” global running event series that will feature athlete appearances and track races.
By Tatiana Walk-Morris • Jan. 27, 2023 -
How Lego transformed after the pandemic
Company leadership said the most important lesson learned during the pandemic was to remain agile.
By Nate Delesline III • Jan. 26, 2023 -
Podcast
The Backroom: What’s going on with DTC this year?
The team introduces new co-host Dani James and talks about changes in the direct-to-consumer space and the ongoing importance of brick and mortar.
By Retail Dive Staff • Jan. 26, 2023 -
The Athlete’s Foot builds out its marketing team
The company promoted two executives and added two new positions including a social media coordinator and a marketing coordinator.
By Tatiana Walk-Morris • Jan. 25, 2023 -
DOJ slams Google to end ‘monopolistic grip’ on digital advertising
Following a previous antitrust suit focused on search, the DOJ now has its sights set on the firm’s alleged “stranglehold” on the ad-tech ecosystem.
By Chris Kelly • Jan. 25, 2023 -
JanSport introduces adaptive backpack collection
The backpacking company modified its original models to meet the needs of those with limited mobility.
By Xanayra Marin-Lopez • Jan. 24, 2023 -
Savage X Fenty launches pop-up shop ahead of Rihanna’s Super Bowl performance
The Los Angeles pop-up will showcase a limited edition Game Day collection, featuring hoodies, sweatpants, varsity jerseys and more.
By Tatiana Walk-Morris • Jan. 24, 2023 -
H&M transforms Williamsburg store to showcase athletic collection
The location is a “kinetic, tactile playground” that showcases the retailer’s new H&M Move brand and offers daily fitness classes.
By Tatiana Walk-Morris • Jan. 24, 2023 -
Away taps former Foxtrot exec as chief marketing officer
As the travel brand sees increased interest in travel from consumers, Carla Dunham brings marketing experience from Foxtrot and Equinox.
By Dani James • Jan. 23, 2023 -
Sponsored by Bold Metrics
3 ways AI can supercharge sizing to help apparel brands boost conversion, reduce returns and personalize the retail experience
We highlight three key ways your apparel brand can leverage AI and machine learning to increase conversion and personalize retail both online and in stores.
Jan. 23, 2023 -
Sponsored by SpotOn
For brick and mortar retailers looking to expand, online is the way to go
Thanks to new omnichannel tech, selling online is a low-cost way for independent retailers to grow.
Jan. 23, 2023 -
Sponsored by Fyllo
Retail media in real life: stores are the next big retail media channel
Discover how retailers and brands can take the benefits of retail media in store.
By Sumant Yeramilly • Jan. 23, 2023 -
Column
The Weekly Closeout: Amazon discontinues charity program, Stitch Fix takes to Twitter for CEO search
The e-commerce giant is ending its AmazonSmile program after a decade and the styling service is seeking out CEO applicants via social media.
By Retail Dive Staff • Jan. 20, 2023 -
Shein to add 1,000 more designers to its incubator program in 2023
The fast-fashion retailer has brought in nearly 3,000 participants to its Shein X initiative, which helps fund them through the apparel creation process.
By Tatiana Walk-Morris • Jan. 19, 2023 -
L’Oréal’s VC fund makes first metaverse investment with Digital Village
The beauty company is following the digital trend with a minority investment through its venture capital fund.
By Xanayra Marin-Lopez • Jan. 19, 2023 -
Sephora adds Nutrafol, Proven to its lineup
The beauty retailer is continuing to seek out popular DTC brands to sell online and in stores.
By Tatiana Walk-Morris • Jan. 19, 2023 -
Ulta names Samsung exec new chief marketer
Michelle Crossan-Matos, who also has 16 years of experience at P&G, succeeds Shelley Haus, who died in June.
By Cara Salpini • Jan. 18, 2023 -
Peloton appoints chief marketing officer
Leslie Berland most recently held the CMO role at Twitter and brings about a decade of experience from American Express.
By Dani James • Jan. 18, 2023 -
Nordstrom enlists company stylists for new fashion ambassador program
The retailer ended its Trunk Club box service last year, but reiterated its commitment to expanding its stylists’ role in connecting with shoppers.
By Daphne Howland • Jan. 17, 2023 -
Lululemon hires Burberry veteran as chief merchant
Elizabeth Binder spent 12 years at the luxury fashion brand and will report to Chief Product Officer Sun Choe.
By Cara Salpini • Jan. 17, 2023