Marketing: Page 43
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Poshmark adds visual search tool to app
Posh Lens takes shoppers’ photos and shows available listings for their desired product or similar items.
By Tatiana Walk-Morris • July 25, 2023 -
Period care brand August appoints marketing VP
Diane Lewis marks the first marketing hire for the menstruation brand, which hopes to expand its retail channels and presence.
By Dani James • July 24, 2023 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Abercrombie & Fitch opens new Fifth Avenue storefront
The New York City location offers women’s and men’s collections and shop-in-shops of Abercrombie Kids and activewear brand YPB.
By Kaarin Moore • July 24, 2023 -
Celebrity-backed retail brands are choosing malls for brick-and-mortar expansion: JLL
The acceleration of e-commerce coupled with altered shopping behavior as a result of the pandemic helped fuel growth for these brands.
By Howard Ruben • July 24, 2023 -
Deep Dive
Yeezy was only part of Adidas’ problems. The retailer has been falling further behind Nike for years.
Since 2013, Adidas’ net sales have grown by less than $5 billion as it struggles to keep pace with the broader market. Could a new CEO and a clean slate reverse those trends?
By Cara Salpini • July 24, 2023 -
Bubble expands to all Ulta stores
The DTC skin care brand’s partnership with the beauty retailer, which first began in November, adds to its growing roster of wholesale accounts.
By Howard Ruben • July 21, 2023 -
Column
The Weekly Closeout: Pacsun opens dedicated activewear store, FTC proposes new guidelines for mergers
The Pac1980 store will open at the Mall of America, while the Federal Trade Commission and Justice Department unveiled changes to M&A guidance.
By Retail Dive Staff • July 21, 2023 -
Walmart rolls out half-price Walmart+ memberships for people on government assistance
The retailer's expansion into servicing financially stressed customers may give it an even larger share of America's grocery market.
By Nate Delesline III • July 21, 2023 -
Lowe’s expands shop-in-shop partnership with Petco to 300 stores
Both companies are strategically growing their operations to better serve rural communities.
By Kaarin Moore • July 20, 2023 -
Ulta doubles down on livestream shopping with new partnership
A deal with Buywith allows the beauty retailer's brand partners to host live shopping events on its website.
By Xanayra Marin-Lopez • July 20, 2023 -
True Religion’s new chief marketing officer will lead the brand’s digital pivot
Kristen D’Arcy, formerly of Pacsun and American Eagle Outfitters, said she expects e-commerce to represent 50% of the brand’s revenue in a few years.
By Lara Ewen • July 19, 2023 -
Zales, Rocksbox partner on jewelry rental
The program is available by appointment at select stores and tailored to offer shoppers affordable fine jewelry options for special occasions and weddings.
By Kaarin Moore • July 19, 2023 -
Sur La Table expands national footprint, private label offering
Three years after surviving a pandemic-era bankruptcy, the culinary experiential retailer is back in growth mode on multiple fronts.
By Nate Delesline III • July 18, 2023 -
Walmart celebrates 10th anniversary of Open Call pitch competition
The retailer’s largest sourcing event is part of a broader strategy to source products that are made, grown or assembled in the U.S.
By Kaarin Moore • July 18, 2023 -
Amazon resurfaces ‘spend less’ messaging for back-to-school ads
Actor Randall Park stars in a comedic spot touting the e-commerce giant’s plethora of deals as parents grapple with tight budgets.
By Jessica Deyo • July 18, 2023 -
Rag & Bone co-founder Marcus Wainwright steps down as chief brand officer
Creative duties will be handed to Jennie McCormick for womenswear, footwear and accessories, and Kyle Sweeney for menswear and merchandising.
By Lara Ewen • July 17, 2023 -
Dollar General rolls out new cash rewards program
The offering, which was created in partnership with Ibotta Performance Network, allows customers to earn cash back in their DG Wallets on eligible purchases.
By Catherine Douglas Moran • July 17, 2023 -
Forever 21, Reebok launch capsule collection
The companies, which are both part of Authentic Brands Group, are partnering on their first co-designed fashion collection.
By Tatiana Walk-Morris • July 14, 2023 -
Column
The Weekly Closeout: Layoffs at The Children’s Place and inflation dips to lowest levels since March 2021
The kids retailer said it’s ending the lease on its New Jersey headquarters, and in June the consumer price index rose just 3% year over year.
By Retail Dive Staff • July 14, 2023 -
Claire’s chases after ‘Gen Zalpha’ with piercing brand refresh
“Pierced by Claire’s” is a new visual identity and marketing effort — which includes TV ads and the potential for free earrings.
By Kaarin Moore • July 13, 2023 -
Walmart creates shoppable carts with Patrick Mahomes, Barbie
Singer Becky G also offers up a curated list of items that customers can shop online and during a livestream event with the mass merchant.
By Tatiana Walk-Morris • July 13, 2023 -
7-Eleven debuts digital collectibles
The Texas retailer joins a few other companies that have dipped their toes into NFTs.
By Jessica Loder • July 13, 2023 -
Sephora brings back yearly beauty event in hybrid format
This year, Sephoria: House of Beauty is offering an in-person experience in New York City as well as a virtual event on a 3D gaming platform.
By Xanayra Marin-Lopez • July 12, 2023 -
Back-to-school spending to tumble 10%: Deloitte
Inflation showed signs of easing markedly in June, but it will take consumers time to adjust, and discounts are in focus, according to the researchers.
By Daphne Howland • July 12, 2023 -
Shipt launches back-to-school shopping experience on Roblox
To reach younger consumers and their parents, Shipt has gamified back-to-school shopping in its first digital experience.
By Tatiana Walk-Morris • July 12, 2023