Marketing: Page 43


  • Person holding a mobile phone with the Poshmark website pulled up.
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    Courtesy of Poshmark
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    Poshmark adds visual search tool to app

    Posh Lens takes shoppers’ photos and shows available listings for their desired product or similar items.

    By Tatiana Walk-Morris • July 25, 2023
  • A yellow and red box from August held by two hands
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    Permission granted by August
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    Period care brand August appoints marketing VP

    Diane Lewis marks the first marketing hire for the menstruation brand, which hopes to expand its retail channels and presence. 

    By Dani James • July 24, 2023
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Interior store shot of mannequins in front of stairs.
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    Courtesy of Marko Kalfa / Abercrombie & Fitch
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    Abercrombie & Fitch opens new Fifth Avenue storefront

    The New York City location offers women’s and men’s collections and shop-in-shops of Abercrombie Kids and activewear brand YPB.

    By July 24, 2023
  • A Fabletics storefront
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    Cara Salpini/Retail Dive
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    Celebrity-backed retail brands are choosing malls for brick-and-mortar expansion: JLL

    The acceleration of e-commerce coupled with altered shopping behavior as a result of the pandemic helped fuel growth for these brands.

    By Howard Ruben • July 24, 2023
  • Adidas CEO Bjørn Gulden speaking in front of a white background with a Yeezy logo on it.
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    REUTERS/Heiko Becker

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    Deep Dive

    Yeezy was only part of Adidas’ problems. The retailer has been falling further behind Nike for years.

    Since 2013, Adidas’ net sales have grown by less than $5 billion as it struggles to keep pace with the broader market. Could a new CEO and a clean slate reverse those trends?

    By July 24, 2023
  • Bubble
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    Courtesy of Walmart
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    Bubble expands to all Ulta stores

    The DTC skin care brand’s partnership with the beauty retailer, which first began in November, adds to its growing roster of wholesale accounts.

    By Howard Ruben • July 21, 2023
  • A storefront of a Pac1980 location.
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    Courtesy of Pacsun
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    Column

    The Weekly Closeout: Pacsun opens dedicated activewear store, FTC proposes new guidelines for mergers

    The Pac1980 store will open at the Mall of America, while the Federal Trade Commission and Justice Department unveiled changes to M&A guidance.

    By Retail Dive Staff • July 21, 2023
  • Two blue bags with groceries on a doorstep.
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    Courtesy of Walmart corporate blog
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    Walmart rolls out half-price Walmart+ memberships for people on government assistance

    The retailer's expansion into servicing financially stressed customers may give it an even larger share of America's grocery market.

    By Nate Delesline III • July 21, 2023
  • Interior of a Petco shop-in-shop inside of a Lowe's.
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    Courtesy of Lowe's
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    Lowe’s expands shop-in-shop partnership with Petco to 300 stores

    Both companies are strategically growing their operations to better serve rural communities. 

    By July 20, 2023
  • Ulta storefront
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    Courtesy of Ulta
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    Ulta doubles down on livestream shopping with new partnership

    A deal with Buywith allows the beauty retailer's brand partners to host live shopping events on its website.

    By July 20, 2023
  • A stack of lightly distressed denim jeans with horseshoe stitching on the back pockets,
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    John Shearer via Getty Images
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    True Religion’s new chief marketing officer will lead the brand’s digital pivot

    Kristen D’Arcy, formerly of Pacsun and American Eagle Outfitters, said she expects e-commerce to represent 50% of the brand’s revenue in a few years.

    By Lara Ewen • July 19, 2023
  • Inside of a Zales showroom.
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    Courtesy of Signet Jewelry
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    Zales, Rocksbox partner on jewelry rental

    The program is available by appointment at select stores and tailored to offer shoppers affordable fine jewelry options for special occasions and weddings.

    By July 19, 2023
  • Clouds build behind a dormer window that reads "Sur La Table."
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    Daphne Howland/Retail Dive
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    Sur La Table expands national footprint, private label offering

    Three years after surviving a pandemic-era bankruptcy, the culinary experiential retailer is back in growth mode on multiple fronts.

    By Nate Delesline III • July 18, 2023
  • A variety of pictures of people on stage and at a conference.
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    Courtesy of Walmart
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    Walmart celebrates 10th anniversary of Open Call pitch competition

    The retailer’s largest sourcing event is part of a broader strategy to source products that are made, grown or assembled in the U.S.

    By July 18, 2023
  • Actor Randall Park stars in Amazon’s back-to-school campaign and is seen standing, wearing a dark jacket and holding a phone, in front of a school.
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    Courtesy of Amazon
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    Amazon resurfaces ‘spend less’ messaging for back-to-school ads

    Actor Randall Park stars in a comedic spot touting the e-commerce giant’s plethora of deals as parents grapple with tight budgets.

    By Jessica Deyo • July 18, 2023
  • A man in a dark t-shirt, jeans, and short hair stands unsmiling in front of a photo collage backdrop featuring images of models wearing casual clothing.
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    Craig Barritt via Getty Images
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    Rag & Bone co-founder Marcus Wainwright steps down as chief brand officer

    Creative duties will be handed to Jennie McCormick for womenswear, footwear and accessories, and Kyle Sweeney for menswear and merchandising.

    By Lara Ewen • July 17, 2023
  • A yellow and black "Dollar General" sign framed by leaves.
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    Justin Sullivan via Getty Images
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    Dollar General rolls out new cash rewards program

    The offering, which was created in partnership with Ibotta Performance Network, allows customers to earn cash back in their DG Wallets on eligible purchases.

    By Catherine Douglas Moran • July 17, 2023
  • Groups of young people stand together wearing Forever 21 Reebok apparel.
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    Courtesy of Forever 21
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    Forever 21, Reebok launch capsule collection

    The companies, which are both part of Authentic Brands Group, are partnering on their first co-designed fashion collection. 

    By Tatiana Walk-Morris • July 14, 2023
  • Consumer Prices Climb Higher Than Expected For January
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    Joe Raedle via Getty Images
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    Column

    The Weekly Closeout: Layoffs at The Children’s Place and inflation dips to lowest levels since March 2021

    The kids retailer said it’s ending the lease on its New Jersey headquarters, and in June the consumer price index rose just 3% year over year. 

    By Retail Dive Staff • July 14, 2023
  • Two people in profile with their ears pierced.
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    Courtesy of Claire's
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    Claire’s chases after ‘Gen Zalpha’ with piercing brand refresh

    “Pierced by Claire’s” is a new visual identity and marketing effort — which includes TV ads and the potential for free earrings. 

    By July 13, 2023
  • Side-by-side screenshots of Patrick Mahomes, Becky G and Barbie.
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    Courtesy of Walmart
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    Walmart creates shoppable carts with Patrick Mahomes, Barbie

    Singer Becky G also offers up a curated list of items that customers can shop online and during a livestream event with the mass merchant.

    By Tatiana Walk-Morris • July 13, 2023
  • A photo of a person holding a Slurpee.
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    Courtesy of 7-Eleven
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    7-Eleven debuts digital collectibles

    The Texas retailer joins a few other companies that have dipped their toes into NFTs.

    By Jessica Loder • July 13, 2023
  • Sephoria virtual characters
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    Courtesy of Sephora
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    Sephora brings back yearly beauty event in hybrid format

    This year, Sephoria: House of Beauty is offering an in-person experience in New York City as well as a virtual event on a 3D gaming platform.

    By July 12, 2023
  • A student and teacher work together on a laptop in a classroom.
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    Stock Photo via Getty Images
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    Back-to-school spending to tumble 10%: Deloitte

    Inflation showed signs of easing markedly in June, but it will take consumers time to adjust, and discounts are in focus, according to the researchers.

    By July 12, 2023
  • Digital illustration of a Roblox character standing in front of a Shipt billboard.
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    Courtesy of Shipt
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    Shipt launches back-to-school shopping experience on Roblox

    To reach younger consumers and their parents, Shipt has gamified back-to-school shopping in its first digital experience. 

    By Tatiana Walk-Morris • July 12, 2023