Marketing: Page 42


  • A group of Yeezy shoe products on a beige background.
    Image attribution tooltip
    Courtesy of Adidas
    Image attribution tooltip

    Adidas CEO: Selling Yeezy designs in the future is ‘not part of our strategy’

    Bjørn Gulden said that while the company is legally able to do that, “our task now is to limit the damage ... and build a business later without Yeezy.”

    By Aug. 4, 2023
  • A dog dressed in a sushi costume, a cat in a prisoner costume and a guinea pig dressed as a mermaid.
    Image attribution tooltip
    Courtesy of Petco
    Image attribution tooltip
    Column

    The Weekly Closeout: Ulta CEO joins Best Buy’s board, while Petco plans for Halloween

    Dave Kimbell comes in with deep specialty retail experience. Meanwhile, the pet retailer has already released a collection for the upcoming holiday.

    By Retail Dive Staff • Aug. 4, 2023
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Sisters using mobile phone in the bedroom at home
    Image attribution tooltip
    FG Trade Latin via Getty Images
    Image attribution tooltip

    What marketers need to know about Gen Alpha

    The cohort of “digital ninjas” is even more committed to purpose, gaming and technology than the digital natives of Gen Z, per a Razorfish study.

    By Chris Kelly • Aug. 4, 2023
  • Pictures of products from Happy Socks.
    Image attribution tooltip
    Courtesy of Happy Socks
    Image attribution tooltip

    Happy Socks refreshes brand with new look

    The visual refresh includes a new logo, icon, updated website and the redesign of its New York City flagship store. 

    By Tatiana Walk-Morris • Aug. 3, 2023
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Nike plans ‘network’ of boutique fitness studios

    The first location is set to open in Los Angeles later this year. Nike running and training studios will offer live classes and social fitness events.

    By Aug. 2, 2023
  • An assortment of Snif fragrances
    Image attribution tooltip
    Permission granted by Snif
    Image attribution tooltip

    Fragrance brand Snif enters brick and mortar through Ulta partnership

    The DTC brand’s products will be available at 525 of the beauty retailer’s stores as well as on its website.

    By Howard Ruben • Aug. 2, 2023
  • Snoop Dogg speaks into a microphone and raises his hand.
    Image attribution tooltip
    Bennett Raglin/Getty Images for BET via Getty Images
    Image attribution tooltip

    Skechers and Snoop Dogg collaborate on sneaker line as part of multi-year partnership

    The line includes nine sneakers and the footwear giant plans to launch two other capsules with the rapper in the coming weeks.

    By Laurel Deppen • Aug. 2, 2023
  • What’s working for — and against — retailers heading into the holidays?

    This shopping season isn’t likely to be like last year, or the year before, or the year before that, experts say.

    By Aug. 2, 2023
  • Picture of Victoria's Secret store sign
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Victoria’s Secret to stream fashion show special on Prime Video

    A shoppable collection will accompany “The Victoria’s Secret World Tour,” which the company says is part documentary.

    By Aug. 1, 2023
  • A screenshot of the new Bed Bath & Beyond website depicted on a desktop device
    Image attribution tooltip
    Permission granted by Bed Bath & Beyond
    Image attribution tooltip

    Overstock officially rebrands as Bed Bath & Beyond

    The launch merges the two companies into a single online shopping destination under the Bed Bath & Beyond name.

    By Nate Delesline III • Aug. 1, 2023
  • A red sign with a white logo and the words "under armour" in white capital letters hangs from an iron post.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Under Armour launches its first loyalty program

    The athletics brand is late to the game, and well behind offerings from powerhouse rivals Nike and Adidas.

    By Aug. 1, 2023
  • Tableau of wedding-related items including a place setting, guest book, candles, ribbon and fan.
    Image attribution tooltip
    Courtesy of Minted
    Image attribution tooltip

    Minted launches wedding marketplace

    The platform is entering the wedding market as David’s Bridal undergoes its post-bankruptcy turnaround.

    By Tatiana Walk-Morris • Aug. 1, 2023
  • Exterior Old Navy sign.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Old Navy launches ‘kid-proof’ guarantee

    The retailer is offering a money-back guarantee, stating that its uniforms will last through the school year.

    By July 31, 2023
  • Outside of the Fanatics office in Tampa, Florida.
    Image attribution tooltip
    Courtesy of Fanatics
    Image attribution tooltip

    Fanatics creates livestream commerce app

    Fanatics Live allows fans and collectors to participate in creator-run, live shopping experiences from a dedicated app. 

    By Tatiana Walk-Morris • July 31, 2023
  • Lacoste's virtual store with clothing displayed.
    Image attribution tooltip
    Courtesy of Lacoste, Emperia
    Image attribution tooltip

    Lacoste’s latest virtual store doubles down on exclusive experiences for loyalty members

    In collaboration with virtual store developer Emperia, the brand is showcasing its summer collections on the platform.

    By July 28, 2023
  • An assortment of Hairstory's products
    Image attribution tooltip
    Permission granted by Hairstory
    Image attribution tooltip

    Hairstory fills out its C-suite

    Over the past several months, the DTC hair care brand has named a new CEO, chief marketing officer, vice president of sales and design director.

    By Howard Ruben • July 28, 2023
  • A group of Yeezy shoe products on a beige background.
    Image attribution tooltip
    Courtesy of Adidas
    Image attribution tooltip

    Adidas to release more Yeezy inventory in August, including through wholesale partners

    The decision comes just a few days after the athletics retailer raised its guidance, citing the “positive impact” of the first Yeezy sale.

    By July 28, 2023
  • The exterior of a Walmart store at night
    Image attribution tooltip
    Courtesy of Walmart
    Image attribution tooltip

    Walmart adds travel perks to membership program

    In a partnership with Expedia, Walmart+ members can find and book travel and earn Walmart Cash. 

    By Tatiana Walk-Morris • July 27, 2023
  • Picture of a living room that uses Decorify.
    Image attribution tooltip
    Courtesy of Wayfair
    Image attribution tooltip

    Wayfair debuts home design, product visualization tool

    Decorify allows shoppers to upload a photo of a room and receive style redesigns with shoppable product suggestions.

    By Tatiana Walk-Morris • July 27, 2023
  • A storefront of a Pac1980 location.
    Image attribution tooltip
    Courtesy of Pacsun
    Image attribution tooltip

    Pacsun opens store dedicated to activewear

    The 1,500-square-foot store, dubbed Pac1980, opened in the Mall of America and features leggings, skirts, onesies and tops.

    By Howard Ruben • July 26, 2023
  • An image of a Serta Simmons bed in a bedroom with jute rug in the foreground, window and plant in the background.
    Image attribution tooltip
    Courtesy of Serta Simmons Bedding
    Image attribution tooltip

    Serta Simmons Bedding names CEO

    Following its exit from bankruptcy, the company also named a new chief marketing officer and executive chairman of the board. 

    By July 26, 2023
  • Exterior of Wayfair's headquarters in Boston
    Image attribution tooltip
    Caroline Jansen/Retail Dive
    Image attribution tooltip

    Wayfair names new chief marketing officer

    Bob Sherwin is exiting the company after 10 years, with Paul Toms taking over the position.

    By Dani James • July 26, 2023
  • A photo of the exterior of a Foxtrot opening in July in Austin City Hall.
    Image attribution tooltip
    Courtesy of Foxtrot Markets
    Image attribution tooltip

    Foxtrot’s newest store opens in Austin City Hall

    The chain’s first location in a civic building will be followed later this year by a store on the campus of The University of Texas at Austin.

    By Jessica Loder • July 26, 2023
  • Casper storefront.
    Image attribution tooltip
    Kaarin Vembar/Retail Dive
    Image attribution tooltip

    Casper appoints new sales, marketing executives

    Brad Bailey joins as chief sales officer and Jeff Willard as chief growth and marketing officer. The move comes after Casper sold its Canadian operations in April.

    By Dani James • July 25, 2023
  • Kanye West at Milk Studios
    Image attribution tooltip
    Jonathan Leibson / Stringer via Getty Images
    Image attribution tooltip

    Adidas raises guidance after successful Yeezy drop

    The first sale of leftover inventory slashed 250 million euros from its projected operating loss, and further drops could help even more.

    By July 25, 2023